Why do some PPC ad campaigns fail?

Either marketing managers have a poor experience with paid search ads or have overlooked thorough keyword research. Failures stem from unreliable ad strategies or untested tactics.

Stop wasting money on paid ads strategies that won’t work. With a PPC agency, you’ll have ad strategies built on your goals and needs.

You’ll have reliable marketing campaigns that you can depend on for good profits and ROI.

4 Ways A PPC Agency Can Help You Create A Trusted Paid Ad Strategy

Digitalauthority.me reports that many businesses enjoy higher profits and better brand engagement with a PPC agency. Think of a PPC agency as your tour guide to an exotic destination. They know where to go, the best places to grab a bite, and the best deals. With a well-formulated itinerary, they can help you get to know the locale and enjoy your trip.

The right PPC agency knows the latest paid ads strategies and uses these to create tailored fit campaigns for your business.

Here are more ways a PPC company can create trusted paid ads campaigns for your business.

1. Research and apply the latest Google Ads and Microsoft Ads features

There’s always something new with PPC ads on Google and Microsoft every year. New features could help you optimize your ads according to your audience or use the latest PPC ad extensions.

With a PPC agency, you can sit back, relax, and leave the research to the experts. Your PPC team will evaluate if a new feature will bring you excellent results and one that you can rely on to increase your engagement and profits.

Here are the latest features that could boost your campaigns:

• New video extensions from Microsoft Ads – two new video extensions are available from Microsoft Ads.  Ads are next to a thumbnail and will expand to a full video when this is clicked.
• New multimedia ads from Microsoft Ads – this is a better and more responsive format for Microsoft Ads. This format combines assets such as headlines, images, and ad descriptions to develop engaging ads.
• Updated keyword matching behaviors – Google broad match keywords have improved and have released updated rules on prioritizing keywords.
• Display and Smart Display campaigns combined – you can now access both setups in one campaign type.
• Data added to and data removed from Google search terms report – while new data were added to the report, some older data were removed in early 2022.
• Goodbye to Expanded Text Ads or ETAs – no more ETA creations this June 2022.
• “Things to do” type of ads for travel websites – if you’re in the travel industry, this update allows you to list your booking options together with “things to do.”
• Adding holiday updates for Google Shopping – you can add more attributes to shopping ads like “women-owned,” “veteran-owned,” or “new shipping.”

2. Find and test new paid channels

Your PPC agency helps you find more profitable platforms and test them. Paid ad campaigns are not limited to Google, Bing, Facebook, and YouTube. Other ad platforms are worth following since you can also grab more attention and establish trust. 

• LinkedIn – creating paid ads on this platform allows you to reach out to professionals and industry experts who need your services. It’s the number 1 paid ads platform for B2B lead generation and offers better conversions than other networks.
• Snapchat – paid ads on Snapchat or Snap Ads appeal to younger generations of customers. If your goal is to expand your brand to younger markets and create loyalty with younger customers, Snapchat is for you.
• TikTok – this social media platform has millions of active users, making it a goldmine for paid ads. TikTok ads reach younger consumers who live and breathe content.
• Pinterest – ads on Pinterest are more affordable than on YouTube and Instagram. Pinterest ads can increase brand awareness, boost engagement, and promote sales.
• Instagram – if your paid ads goal is to sell products, start workshops, and promote your brand using influencers, Instagram ads should be one of your paid ads platforms.

3. Review audiences included with search

Google Ads and Microsoft Ads have added more audiences in their paid search settings. Missing out on this feature is like overlooking a new demographic that can bring you the best profits!

So if you set your audience in your last paid ad, your PPC agency will review these and add new audiences to match your campaigns. Remember, Google focuses on optimized targeting of your audience while Microsoft ads define your audience as your network.

Your preferred audience is your users, but they are grouped according to their buying behaviors and interests. You can create your audiences to target them throughout the different sales funnel stages.

To use audiences to improve your PPC ad targeting, remember the following:

• Track your ad performance for a specific audience.
• Exclude or stop paid ad budgets from using a specific audience or group.
• Target and observe ads intended for a specific audience.
• Customize your ads based on your audiences.

4. Collaborate with other marketers

Sometimes even the most experienced PPC agencies need a helping hand. If your paid ads marketing is not pulling through, your PPC team may collaborate with other marketers, seek second opinions, and consider other industry resources. The web has a library of ideas to explore!

Paid advertising as a part of digital marketing evolves constantly. PPC tactics that are pulling in profits today may not be as effective a week from now. For this, you need a relentless PPC team who will find the right strategies for you. And if your business is in a tight market, you need an industry-savvy PPC team to help you promote trust in your business, products, services, and brand.

Conclusion

A good PPC agency will not just push for profits but will develop ad strategies that you can rely on for your future campaigns. Regardless of your PPC goals, you’ll get better results with well-researched, updated, audience-centered ad campaigns developed by ReVerb!