For many years, email has been one of the top marketing channels, and with an impressive 4 billion email users worldwide, it’s definitely here to stay.
Email marketing allows businesses to reach and connect with their target audiences through a single message adjusted in a personalized way, nurturing customer loyalty and increasing sales.
And not only that — email marketing has proved to be one of the most affordable ways to promote your brand. Get this: for every $1 you spend on email marketing, you can expect an average return of $36, a higher ROI than you can anticipate from any other form of advertising.
Still, how much you’re going to spend on your email marketing strategy will depend on many factors. If you strive to get started with the direction but wonder what affects the email marketing cost and what are the current email marketing rates, this guide is for you.
What Affects The Email Marketing Cost?
Email marketing campaigns differ in volume, complexity, management approach, etc., meaning that the cost can vary depending on your needs and goals. Long story short, here’s a breakdown of the core factors that shape email marketing pricing.
The major factor in determining the cost of email marketing is the type of email campaign you’re about to launch. The more letters your sequence is supposed to include, the higher the cost. A single newsletter will cost you way less than sending out a series of drip emails or A/B testing.
Email marketing is not rocket science, and you can deal with some of its aspects in-house if you have time and resources available. For instance, you can DIY your email copies or collect your mailing list on your own.
However, you can always entrust a professional marketing agency like ReVerb with creating your email campaign from scratch. Expert agencies usually offer full-cycle email marketing services, from strategy and ideation to writing copies to setting up and running your campaign. In this case, your email marketing will cost you more, but the outcome will be much more impactful and compensate for all the investments.
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Type and size of the message
Next, the price of email marketing will be based on the word count of your messages: the longer the copies, the more you should expect to pay. Moreover, marketing emails come in a variety of types, from standard promotional letters to personalized re-engagement messages, which also influences the cost. The price goes up as the complexity and the level of personalization of the campaign increase.
Including some creative elements such as images or animations can make your letters more engaging and help you drive generous leads, but remember that this will add an extra penny to the cost of email marketing.
Likewise, get ready to spend more if you want to prepare an exclusive email design that will speak of your brand’s original style. The more complex and custom-tailored your email layout, the higher the cost. On the other hand, the plain text won’t take up much of your marketing budget.
Of course, your email campaign won’t set itself up. Here, you have two options: setting up and running the campaign on your own or entrusting the entire process to an expert. Obviously, the second one is going to be a costlier option, but you’ll get rid of all setup hassle, efforts, and tricks and make sure that your campaigns will run smoothly, avoiding getting into the blacklists.
As you don’t want to send the emails to your recipients manually (which is literally impossible with huge email lists consisting of thousands of users), you’ll need to use a mailing service. The fees of different providers vary, so make sure to include software costs in your email marketing budget.
Check out Mailchimp or SendPulse as they both offer free plans. Along with marketing emails, SendPulse users can automate messenger and SMS campaigns.
Last but not least, your email marketing pricing will also depend on who is responsible for collecting your email list. Entrusting this task to an agency frees you from laborious and time-consuming work. The total email list cost is typically based on a fixed price per thousand email addresses (although it can vary depending on the size of the bulk), so you can adjust your expenses by choosing the list size that best meets your capabilities. Alternatively, you can use a relatively engaged audience in your LinkedIn network and a LinkedIn email finder to collect your email list to start with. In addition to getting to know more about your prospects to personalize your email campaigns as much as possible and segment the lists, you can choose any free email lookup solution or any platform where it will be possible to enrich the data in bulk
How Much Does Email Marketing Cost?
DIYing all of your email campaigns might be challenging unless you are a marketing expert — it requires in-depth marketing expertise, copywriting skills, and constant monitoring of trends and new techniques. Luckily, you can always use professional email marketing services.
What are email marketing services prices?
Most companies charge a monthly fee that’s based on the factors we’ve discussed above. Depending on your email marketing needs, the average cost of an email marketing campaign is around $300-$1,500 per month.
For short-time engagement, such as writing a few newsletters, email marketing agencies can charge per campaign that typically ranges between $99-$1,000 based on your requirements, such as email complexity, segmentation, testing, etc., and the agency’s authority.
Another common approach is charging per full-cycle project, but this pricing model is typically used for setting up automatic emails, also known as drip campaigns or sequences, which you can keep as long as you are happy with them. These could be welcome series, abandoned cart email automation, post-purchase email automation, etc., which usually consist of 1 to 3 emails.
Such projects typically cost around $3,000-$6,000 and include all tasks involved in the email marketing process, from generating a strategy and building an email list to preparing emails and setting up the campaigns in the mailing service.
Available Email Marketing Packages At ReVerb
Email marketing experts at ReVerb can help you craft and deliver high-converting emails that will drive significant value for your business. We usually monitor a campaign’s results in real-time to evaluate its effectiveness and make necessary improvements.
Below are the major email marketing packages we offer.
- Simple email writing (preparing only an email copy for you).
- A/B testing email campaign (writing two versions of email with different subject lines and texts to figure out which variant works best).
- An exclusively designed email (writing text, plus creating a layout).
- A full-cycle email campaign that includes audience analysis, market research, email writing, A/B testing, setting an email campaign in the mailing service, and reporting on the results (includes ReVerb’s service fee, plus a mailing service fee).
- Building an email list based on your target parameters (calculated for 1,000 contacts).
Reach out to us to get a custom quote for your email marketing project.
Also, you can always turn to us for email marketing consulting to learn more about the effective use of emails for your company’s promotion. We’ll help you choose from our email marketing plans and discuss the steps you need to take to ensure a successful email marketing strategy for your business.
