Your website hosts all your business’ content and plays an essential role in optimizing the return on investment (ROI) of your marketing efforts. This makes it particularly important to choose the right CMS platform for your official site.
WordPress, the leading content management system (CMS), provides a scalable, robust, and versatile framework for brand marketers to enable them to produce and publish quality content, deliver great digital experiences to their audiences, and generate hot leads.
The marketing advantages provided by the open-source platform are encouraging budding businesses and enterprises alike to move from various other CMSs to WordPress to gain an edge over their competitors.
In this article, let’s delve into six marketing benefits businesses can look forward to when they choose to build their website on WordPress.
Improving your SERP ranking can boost brand awareness, domain authority, and ROI by attracting targeted organic traffic.
WordPress is a powerhouse for enhancing these crucial SERP rankings. Its built-in SEO features make it incredibly easy for businesses to optimize their content. You can effortlessly add and edit meta tags and image descriptions and even generate canonical URLs, all of which contribute to better SEO.
Moreover, WordPress is known for its clean code, which leads to faster website load times — a key factor Google considers when ranking websites.
Unsurprisingly, some of the highest-ranking websites in their respective domains are powered by WordPress. TechCrunch, Sony Music, Microsoft, and Time Magazine are just a few examples.
These industry giants have leveraged WordPress’s robust SEO capabilities to dominate their sectors, reach wide audiences, and establish themselves as a credible voice.
Growing a brand is an exciting journey, but it comes with its own set of challenges, one of which is the cost associated with digital platforms. For instance, CMS platforms like Sitecore can have licensing fees that range from $40,000 to $200,000 per year, a significant expense for a growing business.
WordPress, being an open-source alternative, is incredibly cost-effective. This also means you have the freedom to build your website any way you wish by choosing from a plethora of free and premium themes.
You can start with a free theme and then switch to a premium one as your business scales without incurring hefty licensing fees. Additionally, the open-source nature of WordPress means you have a vast community of developers constantly updating and improving themes, ensuring you always have access to the latest features and security updates.
This advantage alone provides compelling reasons for businesses to consider Sitecore to WordPress migration (or from other CMSs).
Investing in various kinds of web content makes your marketing strategies successful by engaging with a wide array of audiences and improving search engine rankings. Whether it’s blog posts, videos, or infographics, different types of content can serve various purposes, from educating your audience to driving sales.
Moreover, the ability to repurpose content across different formats can significantly boost your marketing ROI.
However, content creation and management can become a cumbersome task with legacy CMS platforms. Many of these systems have non-intuitive backends that require a steep learning curve or even technical assistance for simple tasks.
This not only slows down your marketing efforts but also adds an extra layer of cost if you need to hire experts.
WordPress solves this challenge with its block-based Gutenberg editor. This user-friendly and intuitive content editor enables you to add all kinds of content — from text and images to videos and interactive content — simply by dragging and dropping corresponding blocks. Furthermore, you can create custom blocks, such as CTA boxes, to continue to reuse them.
It enables content teams to create quality content faster without spending a lot of learning effort on a complicated backend.
As digital marketing evolves, so do the digital marketing workflows, often characterized by an increased number of tools. Juggling between multiple tools can get inefficient as most of the time will be spent updating statuses and data rather than completing action items.
This is where a centralized platform for managing your digital marketing workflow can make all the difference.
WordPress helps brands get closer to that with its wide array of plugins and app integrations, enabling marketers to do various tasks, from automating social media posts to tracking visitor behavior from a single dashboard.
This is a stark contrast to many older CMS platforms, which often lack the flexibility to adapt to modern marketing needs. While they may offer basic functionalities, they don’t provide the wide range of integrations that WordPress does.
Usually, increasing the functionality of your website with legacy CMS platforms involves manual coding, which can increase technical costs and operational complexity.
As a result, marketers using these platforms often find themselves juggling multiple tools, which can lead to a tedious and error-prone workflow.
One often overlooked aspect of choosing a CMS is the value of a strong community and forums. These platforms serve as a treasure trove of knowledge, offering tips, tutorials, and real-world advice on how to optimize your marketing ROI.
Whether you’re a novice looking for basic guidance or a seasoned marketer seeking advanced strategies, a vibrant community can be your go-to resource.
WordPress boasts several such communities, including the WordPress Support Forum, WPBeginner, and Reddit’s r/WordPress, among others. These platforms are bustling with activity, offering insights that range from troubleshooting issues to implementing cutting-edge marketing tactics.
You can even find specialized communities focused on topics like SEO, eCommerce, and content marketing within the WordPress ecosystem.
In contrast, many other CMS platforms don’t have the luxury of such expansive communities as their user base is significantly smaller. This lack of community support can leave you in a lurch when you encounter unique issues that the support docs have failed to cover.
Pivoting to eCommerce is often a strategic move for businesses looking to expand their reach.
WordPress simplifies this transition, offering a toolkit that goes beyond basic website management. With WordPress, you’re not just adding an online store; you’re integrating a full-fledged eCommerce solution into your existing digital presence.
Take WooCommerce, for example. This WordPress plugin transforms your site into an online store, complete with inventory tracking, multiple payment options, and even customer reviews.
And it doesn’t stop there. WordPress’s architecture allows for seamless integration with various third-party services, be it email marketing platforms or customer relationship management systems.
Contrast this with other CMS options, where eCommerce capabilities are often limited or require complex workarounds. The lack of an extensive plugin ecosystem or third-party integrations can make these platforms less than ideal for businesses looking to diversify into online sales.
WordPress offers a multitude of advantages that make it a top choice for businesses aiming to maximize their marketing ROI. From its SEO-friendly architecture that boosts SERP rankings to its cost-effectiveness, WordPress is a marketer-friendly CMS platform.
Its user-friendly content management system and extensive plugin ecosystem further streamline marketing workflows, allowing for greater efficiency and effectiveness. Additionally, the platform’s strong community support and forums provide invaluable resources for continuous learning and problem-solving.
Lastly, for businesses considering a foray into eCommerce, WordPress offers a seamless and feature-rich transition, setting it apart from other less flexible CMS options.
Choosing the right CMS is a critical decision for any business, and WordPress stands out as a versatile and powerful option for marketers. Whether you’re a small business or a large enterprise, WordPress has the tools and community to help you succeed in your marketing endeavors.