Outreach vs Salesloft vs Apollo: Sales Engagement Compared For 2027
Dominic Tarn
Head Writer - ReVerb
11.13.2026
Last updated: November 12, 2026
Outreach is the best fit for large sales organizations that want sequences, deal management and AI agents in one execution platform, Salesloft suits teams that want engagement paired with Clari forecasting after their 2025 merger, and Apollo is the best value for small and mid-size teams that want contact data and sequences together at published prices.
Outreach, Salesloft and Apollo are the three names that show up most often when teams choose a sales engagement platform. Outreach and Salesloft are enterprise suites sold by quote; Apollo combines a contact database with engagement and publishes its prices. This comparison reflects public information checked in November 2026.
Outreach runs multichannel sequences, deal management, conversation intelligence and forecasting, and includes AI agents for research, revenue and personalization. Its pricing page now lives at outreach.ai.
Salesloft provides cadences, a dialer, conversation intelligence and AI research agents. Clari and Salesloft completed their merger on December 3, 2025, and the combined company adopted the Salesloft brand in 2026 while Clari Forecast kept its name.
Apollo combines a large B2B contact database with sequences, a dialer, a Chrome extension, deliverability tools and AI features, so small teams can find contacts and run outreach in one place.
Pricing Compared
Outreach describes a mix of seat-based pricing and consumption-based AI credits with no platform fee; buyer-reported pricing commonly starts around $100 per user per month.
Salesloft sells by quote, and account teams now price across the combined Salesloft and Clari portfolio.
Apollo lists Free, Basic at $49, Professional at $79 and Organization at $119 per user per month on annual billing, with Organization requiring three seats.
Apollo is the only one of the three that includes contact data in the price. With Outreach or Salesloft, budget separately for a data provider.
Sequences And Workflow
All three run multichannel sequences with email, calls and tasks. Outreach and Salesloft offer more advanced governance, team-level controls and analytics for large organizations. Apollo covers the essentials and is quicker to set up.
AI Features
Outreach and Salesloft both ship research agents and AI drafting inside rep workflows. Apollo offers AI research, writing and agent workflows tied to its database, which makes it strong for list building.
Forecasting And Deal Management
Outreach and Salesloft both include forecasting, with Salesloft now drawing on Clari’s established forecasting product. Apollo is not a forecasting platform.
Best Fit By Use Case
Choose Outreach if you run a large sales organization and want one execution platform with AI agents and forecasting.
Choose Salesloft if forecasting and pipeline inspection matter as much as engagement, especially if you already use Clari.
Choose Apollo if you have fewer than about 20 reps and want data, sequences and calling at a known price.
Other Tools Worth Considering
Other engagement platforms to consider:
HubSpot Sales Hub, for teams on HubSpot CRM
Amplemarket, for signal-based AI outbound
lemlist and Instantly, for email-heavy outbound
Nooks, for calling-first teams
How We Compared These Platforms
We compared the three using vendor product and pricing pages, merger announcements and independent pricing reports, checked in November 2026.
Frequently Asked Questions
Is Outreach or Salesloft better?
Both are enterprise-grade. Outreach is the stronger single execution platform with AI agents; Salesloft is stronger when you want forecasting from Clari alongside engagement.
Is Apollo a good Outreach alternative?
For small and mid-size teams, yes. Apollo includes contact data and costs less, though it has fewer enterprise controls and analytics.
Did Salesloft merge with Clari?
Yes. The merger closed on December 3, 2025, with Steve Cox as CEO of the combined company.
Which platform includes contact data?
Apollo includes a B2B contact database. Outreach and Salesloft require a separate data provider.
Final Verdict
Outreach leads for enterprise sales execution, Salesloft for teams that want engagement plus forecasting, and Apollo for value and simplicity. Start with team size and whether you already pay for contact data.
