So you have a perfectly written piece of copy with stats, facts, and well-structured sentences ending with a well-worded CTA for a targeted someone to make a purchase…

The ugly news is — it won’t work.

You should strongly avoid hard selling in your first outreach messages as – let’s assume – it lacks personalization, your brand is not familiar, it’s too pushy, or [your variant].

If you are working on polishing your sales outreach messages, search no more! This article shares actionable insights on preparing compelling sales pitches and shares outreach optimization tools to elevate your campaigns.

Secret Formula Of A Perfect Sales Outreach Message: Relevance, Reward, Request

Also known as the RRR rule, any sales outreach message you are working on must be relevant to the extreme, rewarding, and include a clear-cut call to action.

Let’s dig a little deeper:

Relevance

Evidently, any outreach should start with addressing your prospects by name. Next, you may want to include the following info in the first sentences of your sales pitch:

• Your and your company’s names

• Explanations on why you chose to contact that person

• References to possibly common connections

• Quotations from your leads’ posts, comments, articles

Let’s break it down with an example.

Suppose you are reaching out to a prospect using LinkedIn. Consider joining the same communities and provide proof that you share the same interests and passions.

You can achieve it by engaging with the prospects’ group activities and comments, sharing relevant content, etc. In fact, there are automation tools — such as Linked Helper — that facilitate this whole process and do the job for you so that you can shift your attention to other productive things.

Automating targeting with perfectly written sales outreach messages on LinkedIn is a key to success.

Reward

Why should your message receiver read it? What clear benefit will they get?

You can accomplish it by including one of the following details in your sales outreach message:

• Statistics on how your service/product helped similar companies/people

• Case studies describing solutions to pain points identical to the ones your prospects might have

• Average market data on the common problems your potential client is likely also to have

• A clear value proposition and description of what you are working on and who you are collaborating with

Request

Finally, you need to include a clear CTA in your sales outreach message.

No hard selling!

What should your request look like then? Here are some ideas:

• Ask for help and expert opinion

• Ask for a referral to a colleague/friend/partner responsible for a particular area your product touches on

• Offer a personalized demo call or introduction

• Ask an open triggering question your prospect can’t resist but answer
  

What else should you keep in mind?

Cheat Sheet On Writing A Sales Message That Converts

Now that you know the 3Rs principle, let’s compile a list with details you should include in the outreach message:

1. Make your “from” line maximally informative. Your prospects know nothing about you, your product, and your brand. The first lines are decision-makers. As what it will look like depends entirely on the context of your message, your group, and your target audience, most likely, it will have the following pattern:

First name | last name| at/from| company name

For example,

Ellie | Woods| from| Linked Helper

2. Your subject line must be intriguing and sound human. It is probably one of the most essential ingredients of a successful outreach message. You will likely lose a potential deal if your subject line is not good enough.

There used to be the case when marketers used “1” or some other number in their subject lines. It helped the messages stand out and triggered high open rates.

3. Prepare your messages using the RRRs technique. Correct, there should be many of them, tailored to different prospects’ needs. Nobody likes to read an email that is poorly written or crafted by a bot with no human touch. This is one of the downsides of using AI technology.

Nonetheless, consider drafting a template you’ll follow. It will save time and effort but boost the results.

4. Work on your signature. It should look professional and trustworthy. Include your full name, position, social media account links, email addresses, phone numbers, and website URLs.

5. Finally, make sure to keep it short and straight to the point. No one is interested to read the story of your life. Time is money. Show that you value your leads and their attention to your message by being precise.

Conclusion

A growing number of people hate hard selling.

Rather than including generalized and flattering messages about your prospects’ experience or qualifications, try to mention unique personalized details, such as:

• Your prospects company, name, the latest piece of content

• Event your lead attended or some common community

• Details from prospects’ publications/posts/comments and your opinion on them

Now that you know all about the RRR approach and can piece together a perfect sales outreach message, why not get straight to composing a couple of dozen templates to use, test, and enjoy? ReVerb will help you create a straightforward and engaging outreach email that will not only deliver a high open rate but also drive responses and conversions!