We struggle to write concise, to-the-point emails, but we often run ourselves out when it comes to professional and empathetic email closing.
If you’re tired of email sign-offs that sound insincere and frigid, read our guide that tells you how to end an email properly.
A good email ending leaves a good impression on your recipient and increases your chances of getting the desired outcome.
To end an email like a pro, consider these four things:
1. Context. Did you complain, apply for a job, write a business email, express your concerns or recommendations? You should consider the situation you’re in to keep a proper tone and choose the right words.
2. Relationship with a recipient. Do you know the person you’re writing to? Or, maybe you wrote a letter to a company’s representative you don’t know yet?
3. Close-off phrase. Add one or two last sentences that summarize your speech and stimulate a recipient to perform a desired action (to reply back, to provide feedback, to confirm a meeting, etc).
4. Signature. Probably, the worst way to end an email is to leave without close-offs and signatures at all. A well-made signature adds a personal touch to an email and helps promote your brand, which is essential for fields like consultancy and marketing.
Before you write an email, you should consider the context: business, personal matter, inquiry, recommendation, gratitude, etc. to close the email like a professional.
Different contexts imply different vocabulary, tone, and writing style. There are three common writing styles used in writing: formal, semi-formal, and informal.
A formal style is characterized by:
We write formal style letters to apply for a job or a scholarship, to express a complaint or our opinion, and so on. As a rule, we don’t know an exact recipient when writing formal-style letters.
Now let’s see practical examples of letter sign-offs for different situations.
Let’s say we’re writing a letter to our boss asking for feedback. In this letter, we need to express our respect yet ask for a favor. Typical sign-off phrases may include:
“I appreciate your assistance in this matter”
“Thank you in advance for your time”
“I am looking forward to your feedback”
It’s preferable to finish a letter with your signature and phrases like:
A semi-formal style is used in letters to people outside our business relations and people we barely know. A semi-formal style is used in “cold” sales letters, business letters to your clients or a boss, and so on. Letters written in semi-formal style include:
As an example of a semi-formal business letter, we’ll take an email to schedule a meeting with colleagues we know casually. The best way to end an email like that is to summarize your speech and slightly push them to accept your invitation.
Use phrases below to close such type of a letter:
“I’m hoping for a free time slot in your calendar”
“I’ll stick to your schedule to hold a meeting”
“Let’s see if we can find a spot in your calendar”
Common semi-formal email closings are:
Finally, an informal style letter will be infused with contractions, short sentences and sentence fragments, simple words, slang, and colloquialisms. When we write to our friends, relatives, or someone from our close circle, we tend to stick to informal style, just like we’re texting them.
Common email closing phrases for informal letters include:
You wrote an email, included a close-off phrase, and said cordial goodbyes. Is your email finished now? Not at all!
Now it’s time to include your signature.
Elements of an email signature
A standard signature consists of the following elements:
List the information that you can be easily and quickly reached at:
In business circles, people opt for a common email signature that looks simple yet professional.
Want to spice up your signature a little bit?
Popular options to make your signature stand out include:
There are services like Newoldstamp and MySignature that generate email signatures in bulk. It’s convenient for large companies that want to maintain their brand image and consistency all over the communication channels. These signatures can also be tailored to different spheres and purposes, making your company’s image stand out from the competition.
In this post, I explained how to end an email professionally. But I also won’t forget to include a few bad practices for ending an email.
It’s time to check if you make these common mistakes and avoid them at any cost in the future.
1. End an email with “Sent from my iPhone” phrase. Some people leave this automatically generated phrase to excuse their typos, while some type this phrase manually to create an image of up-to-date and fancy people. In both cases, this signature looks lame. Better remove this signature and add your own that helps you create a professional image.
2. Ignore formatting rules. Even if you write the most attractive and sincere close-off, bad formatting can make your efforts go down the drain. Common formatting mistakes include starting a closing with a lowercase letter and omitting a comma after closing.
3. Overhaul your corporate signature. Your signature isn’t your way to express yourself or show your artistic side. Don’t change logos, colors, fonts, or any other part of a corporate identity to look cool. The same goes for the contact information included in your signature. Your Instagram and TikTok accounts may be inappropriate if you’re writing an email to apply for a scientific scholarship.
Writing professional email closings is as essential as writing an email itself.
The best practices to end an email are to:
The top-notch ReVerb’s email marketing team will help you create professional emails for any business case!