Top Crisis Communications And Digital Reputation Crisis Response Firms
Dominic Tarn
Head Writer - ReVerb
08.09.2025
This list compares crisis communications and digital reputation crisis response firms for companies, executives and public figures that need fast help managing a reputational crisis online and in the media.
In today’s digital-first world, a single negative story or viral post can quickly spiral into a full-blown crisis. Businesses across industries face the challenge of protecting their brand image while navigating fast-moving online conversations. This is where specialized expertise becomes essential.
The top digital reputation crisis response firms help organizations manage damaging narratives, mitigate reputational risks, and restore trust with stakeholders. By combining strategic communications, legal insight, and digital monitoring tools, these firms provide the rapid support companies need when every minute counts.
Crisis Response Firms At A Glance
1. Firm
Location
Services
Team size
1. 202 Digital Reputation
Barcelona, Spain (also New York and Mexico City)
Social listening, digital regulation, review platforms
10 to 50 employees
2. Edelman
New York City (HQ), about 60 offices globally
Crisis and risk counsel, digital monitoring, AI-driven sentiment forecasting
About 6,000 employees
3. Brunswick Group
London (HQ), 27 offices globally
Crisis and litigation communications, algorithmic relations, stakeholder counsel
About 1,100 employees
4. CDR Consultancy
London, Manchester, Amsterdam, Paris and other offices
Crisis and reputation management, media and social listening, scenario planning
Not publicly stated
5. Keever SEO
United States
ORM for reputation crises, reputation SEO, negative content suppression
202 Digital Reputation is a boutique firm specializing in resolving and preventing online reputation crises. They combine legal knowledge, PR strategy, and technical SEO to quickly suppress damaging content—employing tools like dark-web sweeps, takedown requests, and suppression via positive visibility tactics—to restore client narratives with precision and discretion.
Founded in Barcelona, the firm brings over a decade of experience in digital reputation and crisis management. It deploys a multidisciplinary approach, pairing data-protection lawyers, PR experts, and SEO specialists for fast, coordinated responses when reputational threats emerge.
Services and expertise: Social listening, digital regulation, review platforms, digital identity, training, brand reputational crisis, intellectual property
Location: Barcelona, Spain (with presence in New York, and Mexico City)
Team size: 10-50 employees
Portfolio: Casa Pedregal, TETETLAN, Hispasat LinkedIn, Parrilla Don Julio, Banc dels Aliments de Barcelona, Wikipedia listings
Edelman is one of the world’s largest communications consultancies and is widely recognized as among the best digital crisis management firms. The agency leverages a globally distributed Crisis & Risk team, comprising experts in litigation, data security, business intelligence, digital manipulation, and brand protection to manage online backlash and support organizations in anticipating, preparing for, and mitigating reputational threats with speed and scale. Recently, Edelman has enhanced its capabilities with AI-powered tools like Crisis Radar, enabling real-time monitoring and predictive analysis to proactively detect emerging reputational risks across digital channels.
Founded in 1952 and headquartered in New York City, Edelman now operates some 60 offices worldwide with a workforce of approximately 6,000 employees. Its multidisciplinary approach integrates communications strategists, data analysts, and AI systems to deliver integrated, global responses in a fast-moving digital environment, empowering clients to regain control of narratives before crises escalate.
Services and expertise: Global Crisis & Risk counsel, digital monitoring, AI-driven sentiment forecasting, litigation support, data privacy and regulatory response, brand protection
Location: Headquartered in New York City; ~60 offices globally
Team size: ~6,000 employees
Portfolio: Cracker Barrel crisis response, Equifax breach PR, News Corporation phone-hacking counsel, global Trust Barometer research
Brunswick Group is a global advisory firm recognized as one of the top online crisis response companies. Its Crisis & Litigation practice helps organizations handle reputation-defining incidents, legal threats, and digital scrutiny. The firm also developed Algorithmic Relations, a service that strengthens online visibility by optimizing media coverage, digital presence, and AI-driven content strategies.
Founded in 1987 and headquartered in London, Brunswick has grown into a global network with 27 offices and about 1,100 employees, including around 180 partners. Its integrated model brings together crisis advisors, digital strategists, and industry experts to deliver coordinated responses across regions and fast-moving online environments.
Services and expertise: Crisis & Litigation communications, Algorithmic Relations, stakeholder counsel, regulatory and cyber crisis response
Location: Headquartered in London; 27 offices globally
Team size: ~1,100 employees; ~180 partners
Portfolio: Legal crises, cyber incidents, reputational threats across industries, Band 1 ranking for Crisis & Litigation (Chambers)
CDR Consultancy, with roots tracing back over 50 years as Citigate Dewe Rogerson, is considered among the top digital reputation crisis response firms. The agency integrates strategic insight, global connections, and hands-on execution to help leaders protect and restore reputations. Their services center around proactive and reactive crisis planning, real-time media and social listening, scenario modelling, spokesperson coaching, and post-crisis reputation rebuilding. They also deploy specialized war-room software, resilient against cyber threats, to support crisis operations.
Global in reach and delivered with agility, CDR steps in swiftly during a media storm to guide multi-stakeholder communication planning and drive recovery. After crises, they conduct thorough evaluations to rebuild confidence and refine future preparedness.
Keever SEO is recognized among the top digital reputation crisis response firms, specializing in ORM for reputation crises. The agency excels at suppressing negative content and promoting positive visibility by leveraging targeted SEO strategies, such as creating high-authority assets, improving Page 1 search results, and ongoing monitoring to dominate search visibility. They develop customized ORM campaigns that blend technical SEO, content creation, and responsive crisis tactics to help clients regain control of their online narrative.
Founded in 2015 by Scott Keever, an internationally recognized SEO expert and online reputation strategist, Keever SEO serves high-profile individuals, executives, and professionals. Their data-driven, proactive approach emphasizes transparency and rapid response, delivering meaningful improvements in online presence and trust.
Services and expertise: ORM for reputation crises, Page 1 reputation SEO, negative content suppression, positive asset creation, ongoing monitoring
Location: Based in the United States, serving global clients
Team size: Small to medium—precise number not publicly stated
Portfolio: High-net-worth individuals, professionals, celebrities, restoring search rankings within 30–60 days
Karbo is an integrated marketing and PR agency recognized as one of the best digital reputation crisis response firms, particularly in the tech sector. Its services include crisis communications and reputation management, alongside strategic messaging, content creation, influencer relations, and digital marketing—helping companies address reputational threats while reinforcing brand credibility.
Founded and headquartered in San Francisco, Karbo serves clients worldwide across North America, EMEA, Latin America, MENA, and Asia. The firm’s Rapid Results Method emphasizes speed, accountability, and measurable outcomes, aligning PR and marketing strategies to deliver quick, tangible impact.
Services and expertise: Crisis communications, reputation management, tech PR, content & creative, digital marketing, thought leadership
Location: Based in San Francisco; global client reach across North America, EMEA, Latin America, Middle East, Africa, Asia
Marino is a full-service strategic communications firm widely recognized as one of the best digital crisis management firms. The agency offers data-driven PR, public affairs, and creative services, helping clients handle reputation attacks by swiftly shaping perceptions and amplifying trusted narratives. Their integrated approach combines media relations, digital strategy, and content creation to protect and rebuild brand credibility.
Established in 1993 and headquartered in New York, Marino serves a broad range of industries, including real estate, consumer, energy, education, and technology through offices in New York City and Los Angeles. With decades of experience and a high client retention rate, the firm delivers responsive, outcome-driven communications when reputational threats arise.
Services and expertise: Strategic communications, crisis and reputation response, creative studio, public affairs
Location: New York City (headquarters) and Los Angeles
Team size: ~10–49 employees
Portfolio: One World Trade Center, Hudson Yards, Industry City, McDonald’s, Walmart, The Home Depot, Con Edison Clean Energy Businesses
ASAP Digital Marketing positions itself as one of the top online crisis response companies by offering reputation management services designed to fix online reputation through removal or suppression of negative content. The firm emphasizes a fast, transparent process to shape brand perception using search and content strategies tailored to counter reputational threats.
Founded in 2006 and based in North Carolina, ASAP serves clients across the U.S., combining SEO, web design, PPC, and reputation management to deliver holistic digital support. Their founder, Scott Keever, brings over ten years of expertise in SEO and reputation enhancement, giving the agency a strong technical backbone for delivering timely, measurable improvements.
Services and expertise: Reputation management, SEO, web design, PPC
Location: Based in North Carolina; serves clients nationwide
Team size: Small to medium, precise number not publicly disclosed
Portfolio: Doubled site traffic for clients, improved online presence within months
Rasky Partners is one of the most respected independent public relations and public affairs firms in the U.S., known for its expertise in emergency online reputation repair. With deep experience in crisis communications, they assist organizations in navigating cyber attacks, data breaches, legal crises, natural disasters, and high-profile investigations. Their approach combines rapid media response, strategic narrative framing, and stakeholder alignment to help clients regain trust and control of public narratives.
Founded in 1989 and headquartered in Boston, Rasky also operates in Washington, D.C. With a legacy rooted in government, advocacy, and journalism, the firm delivers hands-on counsel throughout each crisis, from planning and messaging to execution, ensuring senior professionals guide response strategies at every stage.
Services and expertise: Crisis communications, cyber/data breach response, litigation strategy, public affairs, media narrative management
Location: Boston (headquarters) and Washington, D.C.
Team size: 10-50 employees
Portfolio: Major corporations, non-profits, government entities, high-stakes investigations and legal matters
360 Privacy is a digital executive protection provider focused on safeguarding sensitive personal and corporate information. The firm specializes in removing personally identifiable information from data brokers, search engines, and the dark web, reducing exposure to identity theft, stalking, and reputational risks. Their approach blends proprietary technology with expert analysis to deliver continuous monitoring and proactive threat reduction.
Founded in Nashville, 360 Privacy draws on experience from special operations, intelligence, and corporate security to deliver high-level protection for executives, families, and organizations. The team combines technical tools with human-led intelligence, offering clients a tailored, concierge-style service to minimize digital vulnerabilities and strengthen overall security posture.
Services and expertise: PII removal, dark web monitoring, digital executive protection, threat assessments, intelligence response
Location: Nashville, serving global clients
Team size: 11-50 employees
Portfolio: Fortune 500 executives, high-net-worth individuals, athletes, public figures
What A Crisis Communications Firm Does
A crisis communications firm helps an organization respond when an event threatens its reputation, such as a data breach, product recall, lawsuit, executive scandal, viral social media post or wave of negative reviews. Most firms on this list combine traditional crisis PR with digital reputation work:
Crisis preparedness: risk audits, scenario planning, crisis playbooks and media training before anything goes wrong.
Rapid response: holding statements, press releases, spokesperson guidance and stakeholder messaging in the first hours of a crisis.
Monitoring and listening: tracking news, social media and review platforms to see how a story spreads and where to respond.
Digital reputation repair: reputation SEO, suppression of negative content and building positive search results after the story fades.
Specialized support: litigation communications, cyber incident and data breach response, and privacy protection for executives.
How To Choose A Crisis Management Firm
Match the firm to the type of crisis. Global firms suit large, multi-market incidents, while smaller specialists often move faster on online reputation, search results or executive privacy.
Ask about response times. Confirm whether the firm offers a 24/7 hotline and how quickly a senior advisor will be on the case.
Check relevant experience. Look for work in your industry and with similar issues, such as cyber incidents, litigation or social media backlash.
Understand the digital side. Ask how the firm handles search results, reviews and social platforms once the news cycle ends.
Agree on scope and reporting. Clarify whether you need a retainer for preparedness, a project for an active crisis or both, and how results will be reported.
A crisis communications firm plans for and manages the way an organization communicates during events that threaten its reputation. It drafts statements, advises leadership and spokespeople, handles media and stakeholder communication and monitors coverage. Many firms also repair the digital footprint afterward, including search results and reviews.
When should a company hire a crisis management firm?
Ideally before a crisis, so the firm can help build a crisis plan, train spokespeople and set up monitoring. At the latest, bring one in as soon as an issue starts drawing media, social media or regulatory attention. Early action usually limits damage and gives you more control over the story.
How fast can a crisis PR firm respond?
Many crisis firms offer around-the-clock support and can have an advisor working on an active crisis within hours. Response speed depends on the firm’s size, your contract and whether you have an existing retainer. Ask each firm about its response commitments before you need them.
Conclusion
Choosing the top reputation crisis management firms can make the difference between long-lasting brand damage and a swift recovery. These specialists bring the strategies, tools, and experience needed to address reputational threats head-on.
For businesses facing public scrutiny, working with the right partner offers a structured path to rebuild credibility, restore trust, and move forward stronger. With expert guidance, it becomes possible to fix online reputation after scandal and regain control of the narrative in a digital landscape where every action is visible and lasting.
If you want to feature your digital reputation crisis response firm on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
