London has one of the deepest pools of Shopify talent in Europe. Fashion houses in Mayfair, beauty start-ups in Shoreditch and heritage retailers moving off Magento or Salesforce Commerce Cloud all compete for the same specialists, and the city now has everything from 10-person design studios to Shopify Plus partners with teams of 70 or more. For buyers, the problem is not finding a Shopify agency in London. It is working out which ones have real London teams, real Shopify depth and work you can check.
To build this list we checked each firm against its own website. Every agency below shows a London office address on its own site, lists Shopify or Shopify Plus as a core service rather than one platform among twenty, and names clients or case studies you can look up. Where an agency publishes its Shopify partner status, we note it; where it does not, we say so rather than guess. No company paid to appear here, and the order reflects our view of strength and fit for London ecommerce brands.
Retailers weighing Shopify Plus against Adobe Commerce
Shopify Plus, Adobe Commerce, UX, digital marketing
Underwaterpistol
Soho, W1F
Complex builds, marketplaces and performance fixes
Shopify Plus development, migration, UX, CRO
IDHL
Devonshire Square, EC2M
Brands wanting Shopify plus multi-office marketing
Shopify builds, brand, digital marketing
Vervaunt
Devonshire Square, EC2M
Premium brands planning a replatform
Ecommerce strategy, replatforming, CRO, paid media
Hallway
Old Street, EC1V
Food, drink and wellness DTC brands
Shopify design, development, consultancy
Fourmeta
Mayfair, W1S
Brands mixing Shopify with AI and product work
Shopify, Hydrogen, UX, AI development
FDRY
Victoria, SW1W
Growing brands that want build and marketing
Shopify and Shopify Plus, migrations, SEO, PPC
Best Shopify Agency Options In London
1. We Make Websites — Shopify Partner Since 2011 With Studios In London And New York
We Make Websites describes itself as “the Shopify agency for international brands” and has been a Shopify Partner since 2011, which makes it one of the longest-standing Shopify specialists in the UK. Its London studio is in the Sweeps Building on St Cross Street, a short walk from Farringdon and Chancery Lane stations, and it runs a second office on Park Avenue South in New York.
The agency’s service lines are built around the problems larger Shopify merchants hit: strategy and CRO, internationalisation for brands selling into several markets, data migration from other platforms, and headless or composable commerce. Its public client list includes Good American, UFC, Jigsaw, Toteme, OPI, HP and Condé Nast.
We Make Websites is the safest first call for an established fashion, beauty or lifestyle brand that wants a Shopify build designed for several countries from day one. Its site does not publish a Shopify partner tier, so ask about current status during scoping. Smaller brands on tight budgets may find it a stretch.
2. Eastside Co — Early UK Shopify Plus Partner Founded In 2012
Eastside Co was established in 2012 and says it was one of the first three UK agencies accredited as a Shopify Plus Partner. Its London office is at 54 Poland Street in Soho, and its about page describes a team of more than 70 people across London and international offices. The founder and CEO is Jason Stokes.
Eastside Co works across the full Shopify lifecycle: design and build, Shopify Plus migrations, custom app work and post-launch marketing. Clients named on its London page include Volkswagen, Unilever, Chelsea Football Club, Carex, Oliver Sweeney, Tropic Skincare and Wild Deo. Its site variously describes its Shopify status as Plus, Premier and Platinum partner, so confirm the current tier directly.
Eastside Co suits brands that want one agency to handle build, apps and growth marketing with a large in-house bench. Its scale makes it a reasonable choice for corporate brands running Shopify Plus alongside other channels.
3. Charle — Shopify Plus Accredited Agency With 100+ Live Stores
Charle was established in 2018 by founder and CEO Nic Dunn and describes itself as an agency that designs, develops, supports and grows Shopify and Shopify Plus stores. Its London studio, Charle LDN, is on Durham Street, and it also lists a New York office. The agency says it has Shopify Plus level accreditation and cites a network of more than 100 live stores.
What sets Charle apart is how much of the post-launch work it keeps in-house. Alongside custom builds, migrations, app development and integrations, it runs Shopify SEO, ecommerce SEO migrations, AI search and GEO work, CRO, and Klaviyo email and SMS. Its client list includes Cambridge Satchel, 111SKIN, Samsung, Beauty Bay, Billionaire Boys Club, Muc-Off, RNLI and Marie Curie.
Charle is a strong fit for direct-to-consumer brands that want their Shopify Plus build and their organic growth handled by the same London team, which reduces the risk of losing search traffic during a replatform.
4. Unified — Shopify Premier Partner In Richmond With Roots Back To 1993
Unified is a full-service ecommerce agency based at Midmoor House on Kew Road in Richmond. It traces its history to 1993 and was formed at the end of 2022 when LogicSpot and Diligent Commerce combined into one team. The agency now has more than 50 staff and describes itself as a Shopify Premier Partner and a certified Shopify Plus and Adobe Commerce agency.
Its work covers strategy and platform selection, UX audits and CRO, design, Shopify Plus and Adobe Commerce builds, Hyvä, headless CMS and integrations, plus ecommerce SEO, PPC and Klaviyo email marketing. Named clients include Rab, House of Hackney, The Conran Shop, Flying Tiger, Boodles, iCandy and Tom Dixon.
Unified is particularly useful for retailers still deciding between Shopify Plus and Adobe Commerce, because it builds on both and has less reason to push one platform. It also suits south-west London businesses that prefer an agency outside the centre.
5. Underwaterpistol — Shopify Plus Partner Behind The Yimbly Marketplace Build
Underwaterpistol is a Shopify Plus agency based at 151 Wardour Street in Soho. It says it has more than two decades of experience and works as a Shopify Plus Partner, offering development, design, Shopify Plus migration, UX, CRO, branding, subscriptions and SEO, along with AI consultancy and tech stack advice.
Its case studies show a bias towards technically demanding projects. For Reach PLC it built Yimbly, a multi-vendor marketplace that connects Mirakl with Shopify. For Ooni it fixed performance problems that were hurting sales during a peak trading period, and for furniture brand Roseland it delivered a new website, brand and ecommerce strategy.
Underwaterpistol is a good match when a project goes beyond a theme build: marketplaces, heavy integrations, or a store that is slowing down under load. Brands that need a simple launch site may be better served by a smaller studio.
6. IDHL — Shopify Platinum Partner With Offices In London, Manchester And New York
IDHL describes itself as a Shopify Platinum Partner and runs offices in London, Manchester, Leeds, Southampton and New York. Its London office is at 10 Devonshire Square near Liverpool Street. The group says it has 25 years of digital marketing expertise and now includes IDHL Labs, an incubator for applied AI.
Services span brand and creative, strategy and consultancy, web and technology, and digital marketing. Published case studies include Radley and HMV, and its client logos include Camden Town Brewery, Ryobi Tools, Milwaukee, Hachette and Bordelle.
IDHL suits mid-market and enterprise brands that want a Shopify build and an ongoing SEO, paid media and creative programme from the same group. Because the business works across several offices, ask which team members will be based in London.
7. Vervaunt — B Corp Ecommerce Consultancy For Shopify Plus Replatforming
Vervaunt is an ecommerce and paid media consultancy with a London office at 10 Devonshire Square. It became a certified B Corp in July 2024. Rather than leading with design, Vervaunt focuses on strategy, roadmaps, localisation, technical governance and replatforming, including programmes that move brands from Salesforce Commerce Cloud and other platforms to Shopify Plus.
Its client list is heavy on premium fashion: Astrid & Miyu, PANGAIA, Sunspel, The Frankie Shop, Mulberry, Dr Martens, A.P.C. North America and Timex Group, which has publicly praised its Shopify expertise. It also runs CRO, UX optimisation roadmaps and ecommerce paid media, and has an innovation arm called Vervaunt Labs.
Vervaunt is the pick for premium brands that need an independent view before a costly replatform, or a partner to manage a Shopify Plus migration programme end to end. Its site does not publish a Shopify partner tier.
8. Hallway — Old Street Shopify Plus Studio For Challenger Food And Wellness Brands
Hallway is a Shopify design, development and consultancy studio at 239 Old Street, EC1V. It describes itself as expert in Shopify Plus and focuses on commerce optimisation: launching new stores, supporting existing ones and adding advanced Shopify functionality.
Its client base leans towards fast-growing consumer brands, including Nursem, CleanCo, Dr Sam’s, Aduna Superfoods, Prai, Roka, Cheesies and Kite. Case studies cover Dr Sam’s, Cheesies, CleanCo and a fashion eyewear brand, and a Cheesies marketing manager is quoted on its site recommending the team.
Hallway is a good fit for challenger brands in food, drink, wellness and beauty that want a senior studio without large-agency overhead. Its site does not list a formal Shopify partner tier.
9. Fourmeta — Mayfair Product Agency Combining Shopify, Hydrogen And AI
Fourmeta is a London product and development agency based on Albemarle Street in Mayfair. Its site shows a Shopify Experts badge and a Clutch “Top Shopify company, UK” award from 2023. Shopify ecommerce is one of its seven service lines, covering migrations, Hydrogen headless builds, CRO, integrations, payments, SEO migration and custom apps.
What makes Fourmeta different is the surrounding capability. It also runs UX and product design, AI development, branding and digital marketing, so a brand can add an AI shopping assistant or a mobile app to its Shopify store without a second supplier. Client logos include Crep, Josh Wood Colour, Magnitone and Dan John, whose marketing director provides a testimonial.
Fourmeta suits brands that want Shopify as part of a wider digital product, especially headless Hydrogen builds. Brands that only want a theme refresh may not need the full stack.
10. FDRY — Victoria Agency Pairing Shopify Builds With Growth Marketing
FDRY, the trading name of Foundry Digital Limited, is a London digital agency at 123 Buckingham Palace Road near Victoria. It says it has brought together strategy, design, development and digital marketing for more than 15 years. Its Shopify service covers UX and UI design, custom theme development, Shopify Plus multi-store and B2B work, and migrations from WooCommerce, Magento, Adobe Commerce and BigCommerce.
Shopify projects shown on its site include Montirex, Comoletics and Aeons, plus a redesign and multichannel campaign for luxury skincare brand Dr. Lamia. Because FDRY also runs SEO, GEO, email, social and PPC, it can carry a store from launch into ongoing growth.
FDRY is a practical choice for growing brands that want one London partner for the build and the marketing that follows. Its site does not state a Shopify partner tier.
How To Choose A Shopify Agency In London
Do You Need A Shopify Plus Partner?
If you are on Shopify Plus or moving to it, choose an agency that has delivered Plus projects at your scale: B2B, multi-store, expansion stores and checkout extensibility all add complexity. Shopify’s partner tiers (Select, Plus, Premier, Platinum) change over time, so check the agency’s current listing in Shopify’s partner directory rather than relying on a badge on its homepage.
Is The Work Actually Done In London?
Several firms on this list have offices in New York, Manchester or abroad. That is often a strength, but ask who will lead your project, where the developers sit, and whether workshops can happen in person. A London office matters most when you want regular face-to-face planning with your ecommerce team.
How Will They Protect Your SEO During A Migration?
Replatforming is where most traffic is lost. Ask for the redirect mapping process, how they handle product and collection URLs, and how they will monitor rankings after launch. Agencies such as Charle, Unified and FDRY run SEO in-house; others partner with specialists. Our London SEO companies list covers firms that can support a migration.
What Happens After Launch?
A Shopify store needs ongoing work: app updates, theme fixes, CRO tests and seasonal campaigns. Ask about support retainers, response times and whether the same team that built the store will maintain it. Agencies with CRO and Klaviyo capability can turn the retainer into a growth programme rather than a maintenance contract.
Have They Built For Brands Like Yours?
Look for case studies in your category and at your revenue level. A studio that excels at challenger food brands may not be the right partner for a global fashion house, and the reverse is also true. Ask for a reference client you can call.
The best Shopify agency in London for your brand depends on scale and scope. We Make Websites, Eastside Co and Charle lead for brands that want proven Shopify Plus teams with long client lists. Unified and Vervaunt are strong when a replatform decision is still open. Underwaterpistol handles technically demanding builds, while Hallway, Fourmeta and FDRY offer senior attention for challenger and growing brands.
Shortlist three, ask each for a London-led team, a migration plan and a reference client in your category, and compare proposals on scope rather than day rate alone. For other London providers, browse the full London services hub.
