If you’re looking to get more exposure for your music career, you will want to learn about video marketing, one of the most potent promotional channels.
You’ll need to know how to build a community around your brand, create ads on YouTube, and stream your music to popular YouTube channels.
The best part is that you’ll know how to make your music videos super interactive to encourage your fans to help you spread your video throughout the Internet.
Video Marketing Basics For Musicians
1. Stream your music to popular YouTube channels
YouTube is one of the largest social networks in the world, with nearly two billion users logging on each month. For a music enthusiast or aspiring musician, having a presence on the platform can be an invaluable resource.
It’s an excellent platform for selling music, as it provides a wealth of features to help musicians promote and distribute their work. YouTube marketing is a great way to build an audience by creating videos that showcase your music while allowing you to control who can view the content.
You’ll find several free and low-cost avenues to stream your wares. The largest of these is YouTube Music, a subscription service powered by Google that has over 2 billion subscribers.
YouTube Music offers a variety of benefits, including a music library and a way to promote your own content. Aside from boosting your revenue, you’ll gain a new fan base for your music and your brand name.
2. Create your official YouTube channel
One of the most effective ways to get your music into the ears of your audience is to make use of YouTube’s Official Artist Channel. It’s the simplest way to have your name in the lights and the best place to start.
Creating the official channel will increase your chances of being discovered by a slew of prospective fans. With over 2 million tracks in the library, you’ll have a wide array of songs to choose from, as well as a host of other options to boot.
3. Run ads on YouTube
YouTube advertising is a great way to advertise your music career. You can choose from several different types of advertisements, including video ads, sponsored cards, and overlay ads.
You can also use paid advertising through the Google ads platform to manage your YouTube advertising. This gives you access to important analytics and helps you determine the best place to spend your marketing dollars. The Help page can give you details on how to set up a bid strategy and track conversions.
YouTube’s data attribution model allows advertisers to measure user engagement and cost per conversion. By using the data, you can decide how much to pay for each ad click and how much to spend on each conversion.
Before you can start advertising on YouTube, you need to make sure you have a Google Adwords account. Once you have your account, you can begin targeting specific sites and apps. In addition, you can choose from a variety of display ads.
Choosing your ad format and placement will affect the cost of your advertisements. You can also target users by age, gender, location, and interests.
Depending on the ad type, you may be able to target specific demographics, topics, and websites. You can also choose to exclude videos with profanity, live-streaming, graphic content, or embedded YouTube shorts or videos.
Adding related videos to your advertisement can help drive viewers to your website or other pages. Don’t forget to add a call-to-action to your ad to stimulate users to perform the desired action.
The YouTube Studio app can be used to manage your account, create playlists, reply to comments, and more. You can also set up community posts that contain your videos, GIFs, and polls.
4. Build a community around your brand
A brand community can have a powerful impact on your business. For selling your music online, this is crucial.
It allows customers to feel more connected to your brand and can help you build customer loyalty. In turn, you can improve your Customer Lifetime Value (CLV) and boost your revenue.
Before you start a brand community, make sure you have a strong plan for its engagement. A solid strategy can ensure that your community will benefit your business. Moreover, it can be helpful to create metrics and monitor members’ engagement.
To start a brand community, you should determine your purpose. You can create a community that encourages customers to offer ideas on how to improve your products or services.
- Provide a platform for your products
Brand communities can also provide a platform for marketing your products. You can do this by selling fan subscriptions or offering exclusive products. Providing downloadable resources for customers to download can also be beneficial to your community.
- Be active with new content
When you are building a brand community, you will want to be active. Make sure that you are posting fresh content every day. Also, make sure that you respond to comments.
The more people who are involved in your brand community, the better. This is especially important if your goal is to increase customer loyalty. Creating a community around your music career can be a great way to boost your CLV and gain word-of-mouth marketing.
One of the most effective ways to develop a community is by hosting live events. These can be in person or online. To build momentum, you should also consider offering discounts and early-bird offers to fans.
Another effective community-building strategy is through podcasts. Create a podcast with a consistent tone to complement your products and services. Consider adding behind-the-scenes videos and other content that will help your audience learn more about you.
Consider creating a hashtag that will allow your followers to connect with your brand. Some platforms, like Spotify and Instagram, are excellent for building a community because they give users the ability to share playlists and other music-related content.
5. Get your fans involved in the process of sharing your videos
Turning followers into active participants in your channel will make them feel special and help you shape your career. To do this, you’ll need a strategy that will entail a series of small but important steps.
The first step in the process is to create a ‘to-do’ list. Keeping your fan base engaged will not only help you grow your fanbase, but it will also keep you on their minds. If you create a song, especially for your fans, they’ll be more likely to share it with friends and family. You can do this by releasing it on Youtube or sending it in person.
Another way to increase your fanbase is to meet and greet your fans individually. These interactions are more memorable than they sound, and they will have a snowball effect. Make sure you take the time to interact with your fans on a regular basis.
Using a reputable website such as Meetup can help you do this. Similarly, using a social networking site such as Facebook or Twitter is another good idea.
A final tip is to keep a log of your fans’ names and contact info. This will allow you to contact them later on if you run into an issue.
The biggest challenge in getting your fans to engage with you is to make them feel appreciated.
Conclusion
A successful video marketing campaign for your music career requires you to have a good understanding of what videos will be most effective at reaching your target audience.
You need to consider the kind of content that will be engaging and motivating for them, as well as what platforms they are likely to be using.
Knowing who your viewers are, where they spend their time online, and what kind of content they like will help you create a successful video marketing campaign.
