Delivering an effective virtual field marketing experience is something that many companies are still trying to figure out.

It can be a great way to connect with potential customers, but if it’s not done well, it can be a major flop. Once you understand how challenging it can be, you need different ways to improve it.

The following article will share some tips on how to deliver effective virtual field marketing by using the base you already have. 

5 Secrets Of Delivering An Exceptional Virtual Field Marketing Experience

1. Get more personal 

When it comes to dealing with clients, both virtually and in the real world, it’s important to strike a balance between being professional and getting personal.

On the one hand, you don’t want to come across as too cold or aloof. But on the other hand, you don’t want to overstep any boundaries and get too personal too quickly.

So how can you strike the right balance and ace your field marketing in the virtual world? First off, make your clients and target audience heard. Learn about their doubts, troubles, and any confusion they might have. You can do online questionaries to learn about certain problems and later find a humble, simple way to explain them. 

2. Intimate field events

You can reach your target audience better online and gain lots of interest, but that’s not always the goal. Create more intimate field events with fewer people and shorter duration. Keep in mind that small events should not be taken lightly, as they take three to six weeks of preparation.

The best and most popular way to reach your target audience is through a social media content strategy. You can either post about the event on different platforms, or if you already know who you’re inviting, you can reach out through email.

Both ways work, and make sure you send them a link to the event, just to keep things in order, without keeping them waiting till the last moment, which might paint you as unprofessional. 

3. Keep it relevant

Most online fields should last no more than one hour. Attendees state that it’s best for the event to last around 30 minutes, which is more than enough to introduce yourself, get to know the people who are attending, and keep the flow by going straight to the point, making a conclusion, and answering questions. 

It would be best if you prepare beforehand, so come up with a plan on what you’re going to talk about. You can write it down and use it as help while presenting.

By having a plan for what you are going to talk about, you’ll be able to cut down any unnecessary information, number, or too many details, which shortens the overall time you’re presenting, leaving the people well-informed and satisfied with the event. 

4. Offer an interactive experience

The easiest way to go through an online event is to open up a PowerPoint presentation, read from it, show your audience a few pictures and close the presentation, marking the end of the field event. But that’s too scholarly, and your audience won’t have time to ask questions, get more information, etc. 

That’s where you must rely on interactive marketing. You can use a presentation with very little text (a few slides with small sentences) and talk more. Engage your audience by asking questions, speaking fluently and using simple terms, and continuously monitor the audience’s behavior to see whether they understand the points.

Another great idea is to have a live chat where people can write their thoughts and questions.

5. Consider allowing a plus one

No matter if it’s an online or an in-person event, allowing your attendees to invite a plus one is a great idea that benefits both you and the audience. You’ll gain more audience, which may result in new clients, and the attendees will feel more comfortable knowing that they know someone at the event. 

If it’s a small event, you can ask them to bring a business partner instead of just anyone, which will only improve your chances of success and a bigger audience. A plus one for everyone will definitely double up the numbers, but it won’t necessarily hurt your presentation and event. If you don’t have time to do this yourself, consider hiring an event marketing agency.

Conclusion

Field marketing events can be improved by following a few tips that we already discussed. But the best way to improve, depending on your industry and audience, is to receive feedback. That way, you’ll be able to learn from past mistakes and find new ways to give your audience the best online event ever.