When it comes to SEO, there are many different strategies you can use to improve your website’s ranking. But one tactic that is often overlooked is creating and promoting videos on YouTube.

In this article, we will discuss three reasons why you need to start using YouTube videos to boost your company’s SEO strategy and how it can improve your customer reach. 

Let’s get started!

Why YouTube Is Important For Your SEO Growth: 4 Key Reasons 

1) More people search with YouTube than you might think

According to Forbes, YouTube is the 2nd most popular search engine in the world. That means that there are a lot of people using YouTube to find information about products and services that they are interested in. Thus, if you’re not using social media videos on YouTube, you’re missing out on a huge opportunity to reach potential customers searching for what you have to offer.

Think about new ways YouTube could be used to improve your SEO strategy. For example, you could create a “how-to” video that shows potential customers how to use your product. You could also create a video tour of your business or office space or something about the history of your company in general. 

With the right YouTube marketing strategy, these types of videos are great for boosting your website’s ranking because they provide valuable information to people who want to learn more about your company.

2) Creating videos is easy and inexpensive but super efficient

Another reason to start using YouTube videos for your business is that they are easy and inexpensive to produce. You don’t need a lot of fancy, expensive equipment or editing skills to create an informative and engaging video. 

And if you’re worried about the cost, there are plenty of royalty-free music and SFX (sound effects) options that you can use to add some personality to your videos. For example, you can find all the music and SFX for your videos on websites like Youtube Audio Library, Soundstripe, and Epidemic Sound. Many sites like these give you unlimited access and make it easy to license music for all your media projects.

A little more on using royalty-free music for videos

Using legitimate, well-known royalty-free stock music sites is essential when downloading tracks for your social media videos. This is because using royalty-free music for videos from an unknown site could result in YouTube taking down or demonetizing your video. 

Also, you want to keep yourself out of legal trouble for violating copyright laws. The sites we mentioned earlier all provide worry-free downloads that you can search for in many useful ways.

The right way to use background music

If you’re using royalty free music in your videos, there are a few things to keep in mind to ensure you’re using it correctly:

• Always give credit to the artist in the video description so that viewers can find the track if they like it. 
• Make sure the volume of any royalty-free song is lower than the volume of your voice if you include narration. 
• Don’t use copyrighted material in your videos unless you have express permission from the copyright holder.
• Don’t forget to use music and SFX to set the right tone. Your background music will give your video an emotional edge, so choose a track that fits the overall feeling you’re going for. For example, if you want to create an upbeat and energetic video, try using modern pop/rock tracks. If you want to add some levity and humor to your video, consider using royalty-free tracks with a more light-hearted feel. This is a good opportunity to have fun and get creative.

3) Videos help you rank higher in search results

Using YouTube hacks can actually help you rank higher on search engine results pages (SERPs). This is because Google owns YouTube, and they have made it clear that they favor videos in their search results. 

In fact, according to Moz, having at least one video on your website can help you rank up to 50% higher in SERPs.

When you include a video on your website, you give Google more content to index and rank. This is because videos are usually longer than written articles, which means they have the potential to include more keywords. To maximize this advantage, make sure to embed YouTube videos on your site.

Additionally, when people watch your videos, they spend more time on your site, which tells Google that your site provides valuable information. This increases the chance that your site will be ranked higher the next time someone searches for a keyword that you’re targeting.

4) Videos are a great way to engage with customers and create a connection with your brand

Videos provide a perfect way to engage with customers and build a positive connection with your brand. Customers can get to know you and your company better by watching a video, which can help build trust and credibility. Videos also allow you to show off your products or services in action, which can be helpful in boosting sales.

Another way that videos can help you engage with potential customers is by providing a level of customer service beyond what they would expect. You can use videos to answer frequently asked questions, provide product demonstrations or troubleshooting tips, and give customers an inside look at your business. All this greatly increases social media engagement.

Conclusion

There are endless possibilities when it comes to using YouTube videos for your business. These are just a few of the ways that you can use them to improve your company’s SEO strategy. With the benefits we’ve discussed, there’s no reason not to try it. 

YouTube is the 2nd most popular search engine in the world, which can help you improve your site’s SEO ranking as well as engage and connect with your current and future customers. You might be surprised at how much of an impact this video platform can have on your own business.

So, if you’re not already using YouTube videos as part of your SEO strategy, then now is the time to start!