Compare 10 healthcare digital marketing agency options for 2026, from Epic-certified health system specialists to firms with published monthly pricing.
Hiring a healthcare digital marketing agency is different from hiring a general agency. Patient data rules limit what you can track, and hospital buyers answer to compliance teams and boards. A good partner fills appointments and referrals without putting protected health information at risk.
To build this list, every company was checked against its own website. We confirmed that each one has a live healthcare practice page, then recorded its location, services, client examples and any published pricing. We left out claims we could not find on the company’s own pages. If you need a narrower specialist, see our lists of healthcare SEO agencies and healthcare branding agencies. The ten healthcare marketing companies below range from health system specialists to large agencies with published rates.
Healthcare Digital Marketing Agencies At A Glance
Company
Headquarters
Best For
Core Services
Hedy & Hopp
St. Louis, MO
Hospitals and health systems that run marketing through Epic
Strategy, branding, web design, SEO, paid media, Epic marketing, analytics, HIPAA privacy compliance
BPD Health
Boca Raton, FL
Health systems needing data-driven patient and physician growth
Strategic advisory, marketing and communications, patient acquisition, physician alignment, health intelligence
Unlock Health
Chicago, IL (also Nashville, TN)
Health systems wanting brand, media and digital under one roof
Multi-location health systems wanting tech plus marketing
Healthcare websites, digital advertising, lead tracking, AI chat and scheduling, video production
WebFX
Harrisburg, PA
Healthcare organizations wanting scale and transparent pricing
SEO, local SEO, PPC, revenue attribution, web design
Best Healthcare Digital Marketing Agencies In 2026
1. Hedy & Hopp — Women-Owned Healthcare-Only Agency With An Epic-Certified Marketing Team
Hedy & Hopp is an independent, women-owned agency founded in 2015 by Jenny Bristow. It is based in St. Louis, Missouri, and works only in healthcare. Its hospital and health system practice covers strategy, branding, web design, SEO, paid media, analytics and HIPAA privacy compliance.
Two things set it apart. First, its team is Epic-certified, and it built a tool called Epic UTM Connect to tie marketing campaigns to activity inside Epic. That closes a gap many hospital marketers struggle with: proving which campaigns led to scheduled care. Second, it acquired iHealthSpot in 2024, which added more than 450 healthcare organizations to its client base. The agency earned Silver for Healthcare Boutique Agency of the Year at the 2026 MM+M awards and was an Inc. 5000 honoree in 2019 and 2025.
Hedy & Hopp suits hospitals and health systems that already run patient access and scheduling through Epic and want marketing measured in that system. Ask for an example of Epic-based attribution reporting during the pitch, and ask who on the team holds the certification. Pricing is quote-based.
2. BPD Health — Health System Growth Firm Pairing Marketing With Claims And Referral Data
BPD Health was founded in 2002 by Jason Brown and has about 130 employees. Its headquarters is on Town Center Circle in Boca Raton, Florida. The firm focuses on patient demand and physician alignment for health systems, with services in strategic advisory, marketing and communications, patient acquisition and health intelligence.
Its main differentiator is data. BPD’s Signals Intelligence product draws on more than 240 million consumer profiles and over 7 million clinician records. That lets a health system target campaigns by likely need and track referral patterns, not just clicks. It also means the plan starts with market data, not guesses about where patients come from. The firm also lists AdventHealth, HCA Healthcare and MD Anderson among its clients, and it has been Great Place To Work certified for ten consecutive years.
BPD Health is a fit for large health systems that want marketing tied to market share, service line volume and physician referral growth. It is less suited to a single practice or a small clinic group. Expect a strategic advisory phase before campaigns launch. Pricing is quote-based.
3. Unlock Health — Full-Service Health System Agency With HITRUST-Certified Platforms And In-House Performance Media
Unlock Health describes itself as a full-service healthcare marketing agency. It has offices in Chicago, Illinois, and Nashville, Tennessee. Its case studies include work for El Camino Health and CHRISTUS Health.
The agency organizes its work into eight capabilities. These include strategy and brand, paid media and lead generation powered by Eruptr, digital experience, content and engagement, and health risk assessments. Health risk assessments are a useful lead source for service lines such as cardiology or orthopedics, since they collect intent from patients who are already thinking about care. Unlock Health also holds HITRUST r2 certification across four platforms, which matters when a hospital’s security team reviews any vendor that touches patient data. Its paid media is run in-house through Eruptr rather than handed to an outside buyer, which keeps creative, targeting and reporting with one team.
Unlock Health suits health systems that want brand, media, websites and analytics handled by one partner instead of several. That model works best when marketing leadership wants one point of accountability across brand and performance. Pricing is quote-based.
4. Digital Authority Partners — Chicago Agency With 250+ Healthcare Clients And Published Retainer Tiers
Digital Authority Partners is headquartered on West Huron Street in Chicago, Illinois. The agency says it has served more than 250 healthcare and behavioral health clients since 2016. Services include SEO, generative engine optimization, healthcare content, PPC, web design, conversion rate optimization, analytics and fractional CMO support.
It is one of the few firms on this list that publishes pricing. Healthcare tiers are listed at $3,000, $7,000 and $10,000 per month with a six-month minimum, and the agency notes that typical healthcare engagements run $8,000 to $15,000 per month. It also has a strong focus on AI search, with generative engine optimization offered as a core service. A healthtech case study for athenahealth reports a 140% revenue increase.
Digital Authority Partners is a good match for healthcare and behavioral health brands that want visibility in AI search tools as well as Google, and that want to know the budget before the first call. Note the six-month minimum when you plan, and ask which tier fits your number of locations and service lines.
5. Primacy — Digital Experience Agency Behind Mass General Brigham And Dana-Farber Work
Primacy is a digital experience agency with offices in Connecticut, Florida and Massachusetts. It is part of Digital United. Healthcare is one of its four core industries, and its client list includes Mass General Brigham, Dana-Farber, UChicago Medicine and Phoenix Children’s.
Primacy’s healthcare work covers patient acquisition, service line growth, healthcare answer engine optimization and integration work for merged health systems. That last service is worth noting. When two systems merge, they often end up with competing websites, brands and CRM setups, and Primacy offers help bringing those together. The agency also handles UX, website optimization, CRM and marketing automation. A Catholic Health case study reports a 62% increase in leads. Its CRM and automation work helps large systems follow up with patients after the first inquiry instead of losing them.
Primacy is best for academic medical centers and large health systems with complex digital properties, many departments and long approval chains. It also suits systems in a merger that need one coherent digital presence across every site. Pricing is quote-based.
6. Smith & Jones — Hospital Branding And Service Line Marketing Agency With 500+ Awards
Smith & Jones is a healthcare marketing agency focused on hospitals, health systems and service line marketing. Its featured clients include Arnot Health, Ellis Medicine and Columbia Memorial Health, which are regional and community health systems.
The agency claims more than 500 awards for its work. Its digital marketing services include SEO, local SEO, online advertising, marketing automation and reputation management. Local SEO and reputation management are practical strengths for community hospitals, where patients often choose a provider based on map results and reviews. Service line marketing lets a hospital push specific programs, such as orthopedics or maternity, rather than only the brand. It also means each program can get its own budget and its own report.
Smith & Jones suits community hospitals and regional health systems that want branding and service line campaigns from a team that understands that market. Ask to see work for hospitals of a similar size and region, and ask how award-winning creative translated into patient volume. Pricing is quote-based.
7. Hailey Sault — Minnesota Agency Built Around Regional, Rural And Behavioral Health Systems
Hailey Sault has offices in Duluth and Minneapolis, Minnesota. Its healthcare practice covers hospitals and health systems, behavioral health, rural health systems and women’s health. Services include hospital marketing, healthcare SEO, health system PPC, behavioral health digital marketing, paid social and email.
The agency’s rural health focus is uncommon. Rural systems compete for patients who may drive past them to a larger city, and they often recruit staff in the same markets. Hailey Sault also publishes outcome data. A Summit Orthopedics case study reports a 51% increase in patient volume in a targeted market, and a Virtua Health case study reports a 1,800% lift in social engagement. Having both Duluth and Minneapolis offices gives it a view of rural and metro patient behavior in the same region. That matters when one system serves both kinds of community.
Hailey Sault is a strong option for regional and rural health systems, and for behavioral health providers that need careful, compliant digital campaigns. Women’s health programs are another good match. Pricing is quote-based.
8. True North — Healthcare-Only Google Premier Partner With A HIPAA-Compliant Marketing Practice
True North states that healthcare is its only focus and cites more than 30 years of healthcare experience. It offers healthcare omnichannel marketing, patient acquisition, provider marketing, content and SEO, including optimization for AI search.
Two details stand out. True North runs a dedicated HIPAA-compliant marketing service, which is important now that many common tracking tools are a risk on patient-facing pages. It also offers provider and recruitment marketing, which helps organizations that need to hire clinicians as much as they need to attract patients. The agency has been a Google Premier Partner three years running. For paid search buyers, that badge is a quick check of an agency’s standing with Google.
True North suits providers that want omnichannel campaigns built with HIPAA in mind from the start. It also fits organizations that must recruit clinicians and patients at the same time. Ask how it measures results without sending patient data to ad platforms, and which channels it would start with. Pricing is quote-based.
9. Scorpion — Marketing Technology Provider With A Multi-Location Health System Practice
Scorpion is a marketing technology provider with a dedicated healthcare practice. Its healthcare offer combines websites, digital advertising, lead tracking, AI chat and scheduling, and video production.
Scorpion builds healthcare websites for multi-location systems, with multi-site SEO and ADA compliance included. Website launches typically take four to 10 weeks. Contract terms are published in plain language: SEO is typically a 12-month contract, while advertising is month-to-month. The company holds Google Partner, Meta Partner and Microsoft Advertising badges. Its lead tracking and AI scheduling tools are useful for groups that want to see how many calls and bookings each location produces. A month-to-month ads term also lets a group test paid media before committing. Video production is in house too, which helps groups that want provider introduction videos on every location page.
Scorpion is a fit for multi-location health groups that want software and marketing from one vendor. Smaller single-site practices may not need the full platform. Pricing is quote-based.
10. WebFX — Large-Scale Agency With Published Healthcare Pricing And Revenue Attribution Software
WebFX was founded in 1995 and has about 750 experts on staff. Its site lists Harrisburg, Pennsylvania, as its headquarters. The agency says it has served more than 100 healthcare companies in the last decade and has over 230 healthcare-qualified experts.
WebFX publishes starting prices for healthcare: SEO from $3,000 per month and paid search from $650 per month. That makes budgeting easy. Its other differentiator is RevenueCloudFX, a proprietary platform that ties leads and patient interactions back to marketing channels. For a healthcare marketer under pressure to report on revenue, not traffic, that kind of attribution is valuable. A team of 230+ healthcare-qualified experts also means coverage when staff change, and its local SEO work suits healthcare organizations with many clinic locations across several markets.
WebFX suits healthcare organizations that want a large team, clear starting prices and attribution software. Services include SEO, local SEO, PPC and web design. Published starting prices are a floor, so ask for a full quote based on your locations, service lines and goals.
How To Choose A Healthcare Digital Marketing Agency
Will The Agency Sign A BAA?
If an agency will handle form fills, call recordings or any data that could identify a patient, it should sign a Business Associate Agreement. Ask how it configures analytics and ad pixels on patient-facing pages. A healthcare marketing agency should explain what data leaves your site and why. If you need a deeper review, our list of HIPAA compliance consulting firms can help.
Does It Work With Your Type Of Organization?
A health system, a behavioral health network and a single practice need different plans. Look at case studies and client lists. An agency that serves rural hospitals will know rural patient travel patterns. One that serves academic centers will know how to manage dozens of service lines and departments.
How Will It Measure Patient Volume?
Ask how the agency will report on appointment requests, scheduled visits and referrals. Some firms on this list connect to EHR or scheduling systems. Others use call tracking and CRM data.
Can It Handle Service Line Marketing?
Most hospital growth comes from specific service lines, such as orthopedics, cardiology or women’s health. Ask whether the agency can run separate campaigns, budgets and reports for each line, and whether it understands referral paths for specialty care.
What Are The Contract Terms And Pricing?
Some agencies publish retainers and minimums. Others quote by project. Ask about the minimum term, what happens to your ad accounts and website if you leave, and which costs are fixed versus tied to ad spend.
How Does It Protect Your Reputation?
Reviews shape where patients go. Ask how the agency handles review requests and responses without disclosing patient details. For organizations with a reputation problem, our list of healthcare reputation management companies covers specialists.
Frequently Asked Questions
What Does A Healthcare Digital Marketing Agency Do?
It plans and runs online campaigns for providers, including SEO, paid search, social media, websites, content and reporting. A healthcare-focused agency also knows patient privacy rules and medical advertising policies.
How Much Does Healthcare Digital Marketing Cost?
It depends on scope. Among the agencies above, published starting points include SEO from $3,000 per month at WebFX and retainers of $3,000 to $10,000 per month at Digital Authority Partners. Most health system agencies quote each project.
Is Google Analytics Safe For Healthcare Websites?
It depends on how it is set up and which pages it runs on. Tracking on pages where patients enter health details can create HIPAA risk. Ask your agency how it configures tracking and whether it uses HIPAA-compliant alternatives.
Should A Hospital Hire A Healthcare-Only Agency?
Not always, but it helps. Healthcare-only agencies already know compliance rules and hospital approval processes. Larger agencies with healthcare teams offer more scale.
Conclusion
Large health systems that want data-led growth should start with BPD Health, Primacy or Unlock Health. Systems running on Epic should talk to Hedy & Hopp first. Community, regional and rural hospitals will find a good match in Smith & Jones or Hailey Sault. Providers focused on HIPAA-compliant campaigns should look at True North, and multi-location groups that want software plus marketing should consider Scorpion. Organizations that want published prices should compare Digital Authority Partners and WebFX.
