Dublin is home to the European headquarters of Google, Meta and Microsoft, and the city’s paid search agencies work in one of the most competitive ad auctions in Europe.
This list covers PPC agencies in Dublin that run Google Ads, Shopping, Performance Max and related paid search campaigns as a core service. To verify each firm, we checked its own contact, about and service pages for a street address in Dublin, a live website with work, posts or results from 2025 or 2026, and paid search as a genuine part of what it sells. We left out agencies with only a Dublin landing page but a head office elsewhere, firms with no verifiable Dublin address, sites with no recent activity, directories and lead-generation marketplaces, and any firm whose claims we could not check on its own site.
Each entry explains where the agency is based, how it runs paid search, the evidence we could verify (named clients, published results, awards, team and partner status), any published pricing and the type of business it suits. Whether you need a large, award-winning team or a single specialist, this should help you shortlist a PPC agency Dublin advertisers can rely on.
Dublin PPC Agencies At A Glance
Agency
Base
Best For
Core Services
Wolfgang Digital
Palmerston House, Denzille Lane, Dublin 2
Large ecommerce and consumer brands
Google Ads, Shopping and Performance Max, YouTube, Microsoft Ads, SEO, paid social
Sumoblue
Ardilaun Court, St Stephen’s Green, Dublin 2
Retailers with large product catalogues
Google Ads, Shopping, Performance Max, feed management, GA4 tracking
Matrix Internet
Merchants Quay, Dublin 8
Public bodies, SMEs and exporters
Paid search, paid social, programmatic, SEO, web design
Friday
Merrion Square South, Dublin 2
Brands wanting paid search and UX together
Google Ads and PPC, SEO, paid social, UX, web development
Pay Per Click Ireland
South Richmond Street, Dublin 2
SMEs and local service businesses
Google Ads, Shopping, YouTube, Bing Ads, landing pages, tracking
SWOT Digital
Harcourt Centre, Harcourt Road, Dublin 2
Businesses wanting month-to-month terms
Google Ads management, SEO, web design
Starling Digital
Trinity Street, Dublin 2
Lead generation for service firms
Google Ads, Meta ads, SEO, web design
Cian Murphy Digital
Tara Street, Dublin 2
Owners who want one senior specialist
Google Ads, Shopping, YouTube, SEO
Best PPC Agency Options In Dublin
1. Wolfgang Digital — Google Premier Partner And Award-Winning Paid Search Team
Wolfgang Digital is based at Palmerston House on Denzille Lane in Dublin 2. It is an employee-owned agency led by CEO Alan Coleman, and it offers paid search alongside SEO, paid social, social creative, CRM and analytics.
Its paid search team covers Google Ads, YouTube and Microsoft Advertising, Shopping and Performance Max feed management, offline conversion tracking that connects CRM data to Google Ads, and reporting on return on ad spend and profit on ad spend. The agency is a Google Premier Partner and says Google has named it top-performing agency in EMEA three times.
Named clients include Woodie’s, Bord Gáis, Brown Thomas, Intersport Elverys, Zurich, Best Western and Horseware. For Very Ireland, Wolfgang reports an 11% increase in Shopping click-through rate and a 5% improvement in return on ad spend. Its 2026 awards include Best Large PPC Agency at the European Search Awards and six wins at the Global Search Awards, one of them for Best Local Campaign (PPC).
It suits large retailers, consumer brands and multi-market advertisers with significant budgets that want a full senior team behind their accounts.
2. Sumoblue — Retail Google Ads, Shopping And Feed Specialists
Sumoblue is based at Block C, Ardilaun Court, 112-114 St Stephen’s Green, Dublin 2. It focuses on retailers that sell both in store and online, and says it has worked with retail clients since 2013 in Ireland, the UK, the US and Australia.
Its paid search work centres on Google Ads, Shopping and Performance Max, with account restructuring, separate brand and non-brand campaigns, and controls on Performance Max. It also handles Merchant Center feed engineering, including GTIN coverage, custom labels and disapproval fixes, plus GA4 audits, enhanced conversions, consent mode, server-side tracking and 12-month revenue forecasts.
Sumoblue has been a Google Partner and Shopify Partner since 2017 and won a Digital Media Award in the Retail and Consumer Goods category. Testimonials come from ElectroCity (Euronics), Very and Expert Ireland, and client logos include My Pet Warehouse and Hubert Dolan Electrical. The agency charges flat fees rather than a percentage of spend, and says it is taking on a limited number of new retail clients in 2026.
It suits electrical, home and specialist retailers whose results depend on a clean product feed and accurate tracking.
3. Matrix Internet — Full-Service Agency With Paid Search Since 2000
Matrix Internet gives its postal address as 24 Merchants Quay, Merchants Court, Dublin 8, and has a second office in Brussels. It has been working with organisations since 2000 and describes itself as a 50-strong international team covering web design, development and digital marketing.
Its paid team runs Google Ads, Meta, LinkedIn, YouTube and programmatic display, and also writes and tests the ad creative. Targeting covers demographics, job roles, retargeting and lookalike audiences, with budgets moved towards the best-performing ads and reporting on cost per click, conversion rate and return on investment. An export marketing service helps Irish firms advertise in new markets.
Named projects include website, SEO and paid digital marketing work for AIB Future Sparks, a rebuild of the Health Research Board portal and export marketing for Rentalmatics. The European Commission appears among its client logos. Matrix lists a Gold award at the 2026 Digital Media Awards, and its service pages and blog were updated in late 2025 and 2026.
It suits public bodies, SMEs and exporters that want paid search run by the same agency that builds and maintains their website.
4. Friday — Performance Marketing Backed By UX Research
Friday is based at 61 Merrion Square South, Dublin 2, and was founded in 2014. It combines digital marketing with UX and web development, and Google Ads and PPC is the first service listed in its marketing offer, alongside SEO, social media, tracking and strategy.
The agency’s approach starts with research into what a client’s audience needs, then builds campaigns and landing experiences meant to convert. Its team page names a senior performance marketing manager and two performance marketing specialists, with a director of digital strategy whose background includes PPC.
Friday shows Google Partner, Meta Business Partner and TikTok Marketing Partner badges. Client logos include Peter Mark, the National Lottery, Fyffes, Arachas, Grifols, CapitalFlow and Fallon & Byrne. Its blog was publishing new posts through October 2026.
It suits established Irish brands that want paid search tied closely to the user experience on their own site, so clicks turn into enquiries and sales.
5. Pay Per Click Ireland — Irish-Owned Google Ads Specialist With Published 2026 Results
Pay Per Click Ireland is based at 46 South Richmond Street, Dublin 2. It is an Irish-owned agency that has specialised in Google Ads for more than a decade, and it says its team is made up of former Google Ads employees. The agency describes itself as a Google Partner.
Its services cover Google Ads management, Google Shopping, remarketing, YouTube ads and Bing Ads, along with landing pages, A/B testing, conversion tracking and local SEO. It offers a free Google Ads audit before taking on an account.
The site publishes recent results. For Garden Sheds 4 Less, it reports €9,470 in tracked profit from €3,770 in ad spend over May and June 2026, and for Neuro Pain Clinic it reports 913 tracked key actions from 3,157 website views over the same period. Dublin Academy’s marketing manager provides a testimonial on its Google Ads work. Prices are not published, though its enquiry form covers monthly ad budgets from €800 to more than €10,000.
It suits SMEs, clinics, trades and ecommerce shops that want a specialist focused purely on Google Ads.
6. SWOT Digital — Month-To-Month Google Ads Management
SWOT Digital lists its Dublin office at the Harcourt Centre, Block 4, Harcourt Road, Dublin 2, with further offices in Limerick and Cambridge. It offers Google Ads management alongside SEO and web design.
Its Google Ads service covers campaign structure, bidding, ad copy, geo-targeting and keyword research, then ongoing search query and match type reviews, Quality Score work and ad testing. Remarketing, Display, Discovery and Shopping campaigns are added where relevant, with monthly reports and landing page recommendations. Its Google Ads team includes a strategy lead, a dedicated Google Ads specialist and a tracking specialist.
The terms are flexible: contracts run month to month, there is no fixed minimum ad spend, and the fee is agreed before work begins based on account size and complexity. Published results include a 90% reduction in Google Ads cost per click for Appleby and a 28% rise in click-through rate with a 12% fall in cost per click for Odyssey Bathrooms. The agency displays a Google Partners badge and its site was updated in 2026.
It suits small and mid-size businesses that want to test an agency without a long contract.
7. Starling Digital — Lead Generation With Google And Meta Campaigns
Starling Digital is based at 6-9 Trinity Street, Dublin 2. It runs Google and Meta campaigns aimed at qualified leads, with daily optimisation, and also offers SEO and web design. The team includes strategists, designers, developers and media buyers, and holds Google Ads Search and Shopping certifications.
Its Google Ads work uses Search, Shopping and Performance Max depending on the goal, and it can split budgets and reporting by region, for example separating Cork and Munster demand from national campaigns. New clients get a 90-day growth roadmap.
Starling displays a Google Partner badge and says it has supported more than 40 Irish businesses. Clients include Pathway Financial Management, Bayt, Bathroom Warehouse and SK Advisory. Its published examples include an electrical contractor generating 42 leads a month at €7.50 each. The site was updated in September 2026.
It suits service businesses, trades and professional firms that want steady enquiries from Google and Meta at a known cost per lead.
Cian Murphy Digital is based at 11-15 Tara Street, Dublin 2. It is a boutique practice where clients work directly with Cian Murphy, who has been working with Google Ads since 2007.
Campaigns run across Search, Shopping and YouTube, with Display used for brand awareness. The scope covers keyword and competitor research, ad copy, bid management, negative keywords, A/B testing, conversion tracking, landing pages and reporting, delivered in four stages from discovery and tracking setup to ongoing optimisation. PPC can be combined with SEO.
Beamex provides a testimonial on repeated Google Ads and SEO projects, and reviewers describe working with Cian for 10 to 12 years. The site does not publish a rate card, but its ROI calculator assumes a management fee of €100 an hour. The blog was active through 2026, and a free campaign audit is offered.
It suits owner-managed businesses that want an experienced individual running their account rather than a junior executive at a larger agency.
How To Choose A PPC Agency In Dublin
Are They Actually Based In Dublin?
Plenty of UK and US firms publish Dublin pages without an Irish team. Check the contact page for a street address and ask who manages your account. A Google Ads agency Dublin businesses work with locally will understand Irish search behaviour, bank holidays, VAT-inclusive pricing and regional demand outside the capital. Every agency on this list gives a Dublin address, from Wolfgang Digital on Denzille Lane to Cian Murphy Digital on Tara Street.
Specialist Or Full-Service Agency?
Specialists such as Pay Per Click Ireland and Sumoblue concentrate on paid search, which usually means deeper account work. Full-service firms such as Matrix Internet and Friday can join PPC up with SEO, web and UX. If your landing pages are weak, a full-service PPC agency Ireland businesses use for joined-up work may get more from the same budget; if your site already converts well, a specialist will often squeeze more out of the account.
What Does PPC Management Cost In Dublin?
As a typical market range in Ireland, management fees for small accounts often run from about €400 to €1,000 a month, while mid-size and ecommerce accounts commonly pay €1,000 to €4,000 a month or more. Some agencies charge 10% to 20% of ad spend instead, and set-up fees of €500 to €2,000 are common. Sumoblue charges flat fees, and SWOT Digital agrees its fee upfront with no minimum spend, so ask each shortlisted PPC agency Dublin firms recommend how its fee will change as your budget grows.
Can They Show Named Results?
Ask for case studies with a named client, a time period and figures such as cost per lead or return on ad spend. Pay Per Click Ireland publishes 2026 profit and ad spend figures for named clients, and Wolfgang Digital reports Shopping results for Very Ireland. Be wary of large percentages without a baseline or time frame.
What Are The Contract Terms And Account Ownership Rules?
Ask for month-to-month or short initial terms, and make sure the Google Ads account, Merchant Center and GA4 property are created in your name. Expect two to three months for a new account to settle, especially with Smart Bidding and Performance Max, and agree reporting dates and targets before launch.
Large ecommerce and consumer brands with big budgets should start with Wolfgang Digital, while retailers that live or die by their product feed will find Sumoblue a close fit. Matrix Internet and Friday suit organisations that want paid search joined up with web, SEO and UX. Pay Per Click Ireland and SWOT Digital are practical choices for SMEs, the first for pure Google Ads focus and the second for month-to-month terms. Starling Digital fits lead-generation businesses, and Cian Murphy Digital suits owners who want one senior specialist on their account.
Before you sign with any PPC agency Dublin has to offer, check five things: a real Dublin address and a named account manager, case studies with named clients and dated figures, a clear fee structure that shows how costs change as spend grows, ownership of the Google Ads, Merchant Center and GA4 accounts in your name, and a notice period short enough to leave if results do not arrive.
