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    What marketing services do you need for your project?

    Legal marketing for law firms, sorted by what your practice needs.

    Independent rankings of law firm SEO, marketing and legal tech providers, by practice area and city, plus guides and interviews with practicing attorneys. New lists appear here as soon as they’re published.

    • 87 Guides and ranked lists
    • 13 Location lists

    SEO and AI search for law firms

    All 21

    Law firm SEO, local SEO and AI search agencies, plus guides on choosing a partner, setting a budget and getting recommended by ChatGPT.

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    SEO by practice area

    All 18

    Agencies that specialize in one kind of practice, from personal injury and criminal defense to estate planning, immigration and tax.

    Show 9 more Show less

    Marketing, ads and branding

    All 33

    PPC, social, content, video, branding, web design and lead generation for law firms, plus mass tort and fraud case marketing.

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    Legal software and AI tools

    All 8

    Intake, CRM and practice management software, AI receptionists and answering services, and the tools behind a modern firm.

    Reputation management for lawyers

    All 7

    Firms that protect attorney reputations, handle defamation and remove unfair reviews, with guides for Avvo and legal Q&A sites.

    Legal recruiting and headhunters

    All 2

    Search firms that place partners, associates, in-house counsel and legal leadership with law firms and corporate legal teams.

    What AI says about you

    All 1

    Ranked Lists

    Compare legal marketing agencies

    Our editorial rankings of law firm marketing and legal tech providers, all in one place. Sponsored placements are always labeled.

    Overall

    Total articles: 61
    Show 56 more Show less — Overall

    Common questions

    How do I choose a law firm marketing agency?

    Start with your practice area and where you want cases from. Shortlist agencies with published results for firms like yours, then ask who will run your account, how they track signed cases rather than just traffic, and what the contract length is.

    Should I hire an agency that only works with law firms?

    A legal specialist already knows bar advertising rules, intake and the competitive keywords in your practice area. A generalist can work if they have strong legal case studies. Many firms shortlist both.

    How much does law firm SEO cost?

    Most agencies charge a monthly retainer, and the price depends on your market and practice area. Personal injury in a large city costs far more than estate planning in a small town. Get at least three quotes for the same written brief.

    How do you rank the companies on these lists?

    Our editors review each company’s own website, services, published work and track record. Every list is reviewed regularly, and any sponsored placement is clearly labeled.

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