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    What marketing services do you need for your project?

    Affiliate programs, compared on what they actually pay.

    Guides to the affiliate programs worth joining, from big box retailers to fashion, beauty, travel and software, plus the tools brands use to run programs of their own. New guides appear here as soon as they are published.

    • 36 Guides and ranked lists
    • 71 Domain Rating

    Big box and marketplace retail

    All 10

    Walmart, Target, Costco, Home Depot and Temu: what each pays, how long the cookie lasts and how to get approved.

    Show 1 more Show less

    Fashion, sportswear and luxury

    All 5

    Nike, adidas, lululemon, Shein and Farfetch, including how their creator and ambassador tracks differ from the affiliate programs.

    Beauty, toys and pets

    All 4

    Sephora, LEGO and Chewy, with the networks they run on and the rates they publish.

    Travel and design

    All 4

    Viator and Canva: who can join, what they pay and the best alternatives if a program is closed.

    Highest paying programs

    All 4

    Software, hosting and retail programs compared side by side on payout, recurring commission and cookie length.

    Software for running your own program

    All 5

    Affiliate, referral and tracking platforms for brands and networks that want to recruit, track and pay their own partners.

    Getting started with affiliate marketing

    All 4

    How affiliate marketing works, how to pick programs and how to build a strategy before you apply.

    Ranked Lists

    Compare affiliate programs and tools

    Our editorial rankings and comparisons, grouped by overall picks and by sector. Sponsored placements are always labeled.

    Common questions

    What is the highest paying affiliate program?

    Per sale, software and hosting programs pay the most. Semrush pays up to $450 per sale and Kinsta up to $500 plus 10% recurring commission for life. Among retail programs, Temu advertises up to 35% on orders from new users and Nike pays up to 15% in the US.

    Which affiliate programs are easiest to join?

    Temu and Viator have no traffic or follower minimum. Retailers that run their programs on networks such as Impact, Rakuten or CJ, including Walmart, Target, Home Depot and Sephora, review your site or channel by hand before approving you.

    How long do affiliate cookies last?

    It varies widely. Home Depot credits sales for 1 day and Nike for 7 days in the US, while Viator, Temu and Farfetch use 30 days. Software programs run longer: Semrush tracks for 120 days and HubSpot for 180.

    How do you check the rates in these guides?

    We check each program’s own affiliate page and network listing, and we label any figure that only third parties report. Programs change their rates and networks often, so confirm the current terms before you build content around a rate.

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