Compare 10 HubSpot alternatives for 2027, from Salesforce and Zoho CRM to Pipedrive, Brevo and Close, with verified pricing, strengths and trade-offs for each.
HubSpot is still one of the easiest platforms to start with. The free tools cover up to two users with no credit card, and Starter plans are listed at $20 per seat per month, with new customers currently offered $7 per seat on annual prepay or $10 per seat month to month. For a small team that wants a CRM, forms and email in one place, that entry point is hard to argue with.
The pressure starts at the Professional tier. Marketing Hub Professional is listed at $800 per month on an annual commitment ($890 month to month) with three core seats and 2,000 marketing contacts, plus a required one-time onboarding fee of $3,000. Marketing Hub Enterprise is $3,600 per month with five seats, 10,000 marketing contacts and a $7,000 onboarding fee. Sales Hub Professional runs $90 per seat per month annually ($100 monthly) with a $1,500 onboarding fee, and Sales Hub Enterprise is $150 per seat with a $3,500 onboarding fee. Extra core seats cost $45 per month on Marketing Professional and $75 on Enterprise. Because price scales with both seats and marketing contacts, a growing database can push the bill up even when the team stays the same size.
That is why teams look elsewhere. Some only need a sales pipeline and are paying for marketing features they never open. Others run mostly outbound rather than inbound and want calling and sequences more than blog and landing page tools. Others need deeper customization than HubSpot’s middle tiers allow. The ten HubSpot alternatives below cover each of those cases, with pricing taken from each vendor’s own pricing page in October 2026.
HubSpot Alternatives At A Glance
Tool
Starting Price
Best For
Standout Feature
Salesforce
$25/user/mo (Starter Suite)
Teams that expect to outgrow simple CRMs
Upgrade path from Starter Suite to enterprise Sales Cloud
Zoho CRM
Free for 3 users; paid from US$12/user/mo annually (regional pricing)
Budget-conscious teams that want depth
CPQ and inventory management on the Professional plan
Pipedrive
$14/seat/mo annually ($19 monthly)
Small sales teams focused on pipeline
Visual pipeline with modular add-ons
ActiveCampaign
$15/mo billed yearly (1,000 contacts)
Email automation without a big platform fee
Multi-step automation on every plan
Brevo
Free plan; Starter from $9/mo ($8.08 yearly)
Volume email and SMS on a tight budget
Pricing tied to email volume, not contacts
Freshsales
$9/user/mo annually ($11 monthly)
SMBs that want a low per-seat cost
Chat, email and phone built into Growth
Keap
From $299/mo billed monthly
Service businesses that want automation set up for them
Full platform on one plan with done-for-you implementation
monday CRM
$12/seat/mo annually, 3-seat minimum
Teams already running work in monday.com
Board-based CRM with built-in AI agents on Standard
Close
$9/user/mo annually ($19 monthly)
Outbound and inside sales teams
Built-in calling, email and SMS
Microsoft Dynamics 365 Sales
$65/user/mo paid yearly
Microsoft 365 organizations
Copilot and prebuilt sales agents on Enterprise
Best HubSpot Alternatives For 2027
1. Salesforce — Enterprise Headroom From A $25 Starter Suite
Salesforce is the CRM most companies compare HubSpot against once they get serious about sales operations. Its Sales Cloud line now starts with two bundled suites aimed at smaller teams, then steps up into the full editions that large sales organizations run on.
Starter Suite costs $25 per user per month, billed monthly or annually, and covers lead, account, contact and opportunity management, built-in sales flows and lead routing, AI email and calendar sync, and email marketing with analytics. Pro Suite is $100 per user per month billed annually and adds deeper customization and automation, quoting and forecasting, and access to AgentExchange. Above that sit Core at $195, Advanced at $395 and Max at $550 per user per month, all billed annually, with Slack, Tableau and progressively more AI and security features bundled in.
Where Salesforce beats HubSpot is headroom. Its customization, data model and partner ecosystem go further than any HubSpot tier, and there is no published onboarding fee on the Starter or Pro Suites. Where it falls short is simplicity: Salesforce typically needs an admin or partner to configure well, and the jump from Pro Suite to Core almost doubles the per-seat cost. HubSpot’s marketing tools are also more polished than what Starter Suite includes.
Salesforce suits sales-led companies that expect to scale headcount and process complexity, and that would rather start on an affordable suite than migrate CRMs again in three years.
2. Zoho CRM — Free For Three Users With CPQ On The Mid Tier
Zoho CRM is the value pick for teams that want a full-featured CRM without HubSpot’s tier jumps. It sits inside the wider Zoho suite, so finance, helpdesk and marketing apps are available if you want them later.
Zoho offers a free edition for up to three users with contact management, workflow automation and standard reports. Paid pricing is localized by region. The US-dollar prices Zoho’s pricing page displayed to us were Standard at US$12, Professional at US$20, Enterprise at US$35 and Ultimate at US$45 per user per month billed annually, or US$18, US$30 and US$45 for Standard, Professional and Enterprise billed monthly. Zoho’s own calculator shows the price for your region, so check it before budgeting. The broader Zoho CRM Plus bundle starts at $20 per user per month according to the same page.
Zoho beats HubSpot on cost per feature. Professional includes CPQ, process automation, inventory management and a Google Ads integration, features HubSpot reserves for higher tiers or does not offer natively. Enterprise adds territory management, customer journey orchestration and customer portals. The trade-off is polish: Zoho’s interface and settings are denser, and its native marketing tools are not as integrated as HubSpot’s Marketing Hub.
Zoho CRM suits cost-conscious small and mid-sized companies, particularly those that want CRM plus inventory or quoting in one system.
3. Pipedrive — Pipeline-First CRM From $14 Per Seat
Pipedrive is built around the visual sales pipeline. Deals move across stages, reps see what needs doing next, and almost everything else is optional. That focus is why many HubSpot users who only ever touched the Deals board switch to it.
Pipedrive’s pricing page lists four plans per seat per month: Lite at $14 billed annually ($19 monthly), Growth at $24 annually ($34 monthly), Premium at $49 annually ($64 monthly) and Ultimate at $69 annually ($89 monthly). Lite covers lead, deal and pipeline management. Growth adds full email sync with tracking, automations and nurture sequences. Premium adds lead routing, scoring, enrichment and e-signatures. Extra modules are sold separately, including Campaigns for email marketing from $13.33, LeadBooster from $32.50, Projects from $16 and Smart Docs from $32.50. Every plan has a 14-day free trial with no card required.
Pipedrive beats HubSpot on clarity and price for pure sales use. There are no onboarding fees, and a five-person team on Growth pays a fraction of HubSpot Sales Hub Professional. It falls short on marketing: Campaigns is a paid add-on and is far lighter than HubSpot’s Marketing Hub, and there is no native content management, blog or SEO tooling.
Pipedrive suits small and mid-sized sales teams that live in their pipeline and handle marketing in separate tools.
4. ActiveCampaign — Marketing Automation From $15 Per Month
ActiveCampaign is the common landing spot for teams that use HubSpot mainly for email marketing and automation. Its visual automation builder is the core of the product, with CRM features available alongside it.
Pricing is set by contact count. At 1,000 contacts, billed yearly, the plans start at $15 per month for Starter (one seat, 10,000 sends), $49 for Plus (one seat, 10,000 sends), $79 for Pro (three seats, 12,000 sends) and $145 for Enterprise (five seats, 15,000 sends). Starter includes multi-step automation and AI campaign builders. Plus adds landing pages, site messages and generative AI for content. Pro adds predictive sending, conditional content and attribution. Enterprise adds SSO, HIPAA support and custom objects. Month-to-month prices were not displayed on the page when we checked, and an Enhanced CRM is offered as an extra on Plus and above.
ActiveCampaign beats HubSpot on automation per dollar. Multi-step workflows are available from the cheapest plan, while HubSpot keeps most of its workflow automation for Professional and its $3,000 onboarding fee. It falls short as a sales CRM and a content platform: there is no blog or website CMS, and pipeline features are lighter than HubSpot Sales Hub. Teams also comparing email-first platforms may find our guide to Klaviyo alternatives useful.
ActiveCampaign suits marketing teams, ecommerce brands and B2B companies whose main need is lifecycle email and automation rather than a full sales suite.
5. Brevo — Email Pricing Based On Sends, Not Contacts
Brevo, formerly Sendinblue, combines email, SMS, a lightweight CRM and transactional messaging. Its pricing model is the main reason HubSpot users look at it: plans are sized by email volume rather than by the number of contacts you store.
There is a free-forever plan, and Brevo’s FAQ notes approved free accounts can send up to 300 emails per day. Starter starts at $9 per month, or $8.08 per month billed yearly, from 5,000 emails per month. Standard starts at $18 per month, or $16.17 billed yearly. Professional starts at $499 per month, or $449.08 billed yearly, from 150,000 emails per month with 10 seats included. Enterprise is quoted by sales. Sales features are priced separately: Sales Essentials was listed at $27.92 per month with one seat included, and Sales Advanced at $58.50 per user per month. SMS credits are sold separately.
Brevo beats HubSpot for anyone with a large list and modest sending needs, since storing contacts does not drive the bill the way HubSpot’s marketing contact tiers do. It also includes transactional email, which HubSpot handles through an add-on. It falls short on reporting depth, sales pipeline sophistication and content tools, and the jump from Standard to Professional is steep.
Brevo suits small businesses, ecommerce stores and nonprofits that need affordable email and SMS with a basic CRM attached.
6. Freshsales — Built-In Phone And Chat From $9 Per User
Freshsales is Freshworks’ sales CRM. It covers contacts, deals and sequences with communication channels built in, and it connects to Freshdesk if you also run support through Freshworks.
Freshsales lists three plans per user per month. Growth is $9 billed annually or $11 monthly and includes Kanban pipelines, contact lifecycle stages, chat, email and phone, email templates and basic workflows. Pro is $39 annually or $47 monthly and adds contact scoring, deal insights, territory management and sales sequences. Enterprise is $59 annually or $71 monthly and adds forecasting insights, field-level permissions, custom modules, sandbox and audit logs. Add-ons include branded documents at $19 per user per month and the Freddy AI Agent at $49 per 100 sessions.
Freshsales beats HubSpot on per-seat cost at every level. Sequences and territory management on Pro cost less than half of Sales Hub Professional per seat, with no onboarding fee listed. It falls short on marketing: Freshsales is a sales tool first, so teams that relied on HubSpot for forms, landing pages and nurture campaigns will need a separate marketing product.
Freshsales suits SMB and mid-market sales teams that want calling and chat in the CRM without paying enterprise prices.
7. Keap — One Full-Platform Plan With Done-For-You Setup
Keap, formerly Infusionsoft, combines CRM, marketing automation, invoicing and appointments for small service businesses. It has dropped feature-based tiers in favor of a single platform plan.
Keap’s pricing page lists the full platform starting at $299 per month, billed monthly, with the final price set by the number of users and contacts. Implementation services are required: Keap describes them as strategy consulting, data import, migration and done-for-you setup, but the pricing page does not publish what they cost, and it invites buyers to ask about promotional offers and ways to save on implementation. Plan on a quote before you can compare total cost.
Keap beats HubSpot for owners who want automation built for them rather than by them, and it bundles invoicing and payments that HubSpot handles through separate commerce tools. It falls short on transparency and flexibility: the starting price is high for a very small business, the required implementation fee is unpublished, and Keap has no equivalent to HubSpot’s content and SEO tools.
Keap suits coaches, consultants, agencies and local service firms that want one system for leads, follow-up and billing, set up with expert help.
8. monday CRM — Board-Based CRM With AI Agents From The Standard Plan
monday CRM brings the monday.com board model to sales. Pipelines, contacts and post-sale work are all boards, which makes it easy to adapt for teams that do not follow a textbook sales process.
Plans start from three seats. Basic is $12 per seat per month billed yearly ($18 monthly) with one workspace and 1,000 active contacts and deals. Standard is $17 yearly ($25 monthly) and adds 10,000 active contacts and deals, 250 custom automations a month, and AI features including a meeting notetaker, a lead sourcer agent and an outreach caller agent. Pro is $28 yearly ($41 monthly) with 15 workspaces and an AI workflow builder. Enterprise is quoted, and teams above 40 users are asked to request a quote. There is no free plan, only a 14-day trial, plus free or discounted access for eligible nonprofits.
monday CRM beats HubSpot on flexibility and price for small teams, and it is a natural fit if delivery, onboarding or projects already run on monday.com. It falls short on marketing automation and on the cheaper tiers’ limits: Basic caps active contacts and deals at 1,000 and boards at five columns, and the three-seat minimum means a solo user pays for three.
monday CRM suits small and mid-sized teams that want a configurable CRM tied to the rest of their operational work.
9. Close — Calling, Email And SMS Built Into Every Paid Plan
Close is a CRM designed for teams that sell over the phone and inbox all day. Calling, email, SMS and a centralized task list are part of the core product rather than integrations, and Close now includes an AI sales agent called Chloe.
Close lists four plans per user per month. Solo is $9 billed annually or $19 monthly, limited to one user and 10,000 leads, without workflows. Essentials is $35 annually or $49 monthly with unlimited contacts and leads, built-in forms, email, calling and SMS, and team collaboration, but no workflows. Growth is $99 annually or $109 monthly and adds AI and workflow automation. Scale is $139 annually or $149 monthly with more advanced controls. Each plan includes a monthly allotment of AI credits, from 500 per user on Solo upward.
Close beats HubSpot for high-volume outbound. Reps can call, text and email from one screen without buying a separate dialer, and there are no onboarding fees. It falls short on marketing and service: Close has no marketing automation suite, no content tools and no help desk, and workflows only arrive at the $99 Growth tier.
Close suits inside sales teams, SDR teams and startups whose revenue depends on the number of conversations reps can have each day.
Dynamics 365 Sales is Microsoft’s sales force automation product. For companies already standardized on Outlook, Teams and Excel, it offers a CRM that works inside the tools reps already use.
Microsoft lists three paid plans, all per user per month and paid yearly. Sales Professional is $65 and covers core sales force automation, Microsoft 365 interoperation, reporting and dashboards. Sales Enterprise is $105 and adds contextual insights, advanced customization, and Copilot in Dynamics 365 with prebuilt agents such as the Sales Close Agent, email and meeting assistance and opportunity summaries. Sales Premium is $150 and adds advanced sales intelligence and agentic automation. A free trial is available, and Copilot Credits are priced separately.
Dynamics beats HubSpot on Microsoft integration, data governance and fit with Power BI and the Power Platform for custom apps. It falls short on ease of setup and on marketing: implementation usually involves a Microsoft partner, and marketing automation is a separate Dynamics product, not part of Sales.
Dynamics 365 Sales suits mid-sized and enterprise organizations that run on Microsoft and want their CRM to sit inside that environment.
How To Choose A HubSpot Alternative
Which HubSpot Features Do You Actually Use?
Start with an honest audit. Pull a list of what your team opened in the last 90 days: deals, sequences, workflows, forms, landing pages, the blog, reporting. If the answer is mostly deals and email, a sales-first CRM like Pipedrive, Freshsales or Close will cover it for much less. If it is mostly email campaigns and automation, ActiveCampaign or Brevo is the closer match. Only teams that genuinely use sales, marketing and content tools together need a broad suite like Salesforce or Zoho.
Is Your Cost Driven By Seats Or Contacts?
HubSpot’s bill grows with both seats and marketing contacts, so the right alternative depends on which one is hurting you. If you have a big database and a small team, look at Brevo, whose plans are sized by sends rather than stored contacts. If you have many sales reps and a modest list, per-seat CRMs with low entry prices, such as Freshsales at $9 or Pipedrive at $14 on annual billing, change the math the most. Model your real numbers at the plan you would actually need, not the entry tier.
What Will Implementation Really Cost?
Subscription price is only part of the cost. HubSpot charges onboarding fees of $1,500 to $7,000 on Professional and Enterprise tiers, Keap requires implementation services it does not price publicly, and Salesforce and Dynamics usually need a partner or in-house admin. Lighter tools like Pipedrive, Close and monday CRM can often be set up by the team itself. Decide early whether a freelancer, agency or in-house hire will own the migration, because that choice affects the total cost as much as the license does.
How Does Your Team Sell?
Match the tool to the motion. High-volume calling and texting points to Close. A visual, stage-by-stage deal process points to Pipedrive. Complex territories, approvals and forecasting point to Salesforce, Dynamics or Zoho Enterprise. Teams whose sales process overlaps with project delivery tend to get on well with monday CRM. Ask two or three reps to run a real week of work in a trial before you commit.
Which Systems Does It Need To Connect To?
List the systems the CRM must talk to: email and calendar, accounting, ecommerce, support desk, data warehouse. A Microsoft 365 company will find Dynamics far easier to connect than most rivals. A team already on Zoho Books or Zoho Desk gets more from Zoho CRM. Check native integrations first and treat third-party connectors as a backup, since each one is another subscription and another point of failure.
Conclusion
HubSpot remains a strong all-in-one platform, and its free tools and discounted Starter seats make it easy to begin. The case for switching usually appears at the Professional tier, where seat costs, marketing contact limits and onboarding fees add up quickly. For most teams, the best HubSpot alternatives are the ones that match the part of HubSpot they actually use.
Sales-focused teams should start with Pipedrive, Freshsales or Close. Marketing-led teams will get more from ActiveCampaign or Brevo. Companies that need depth and room to grow should look at Salesforce, Zoho CRM or Microsoft Dynamics 365 Sales, while monday CRM and Keap fit teams with specific operational or done-for-you needs.
Whichever you shortlist, price the plan you will actually need at your real seat and contact counts, include implementation in the budget, and run a hands-on trial with the people who will use it every day. Vendor pricing changes often, so confirm the figures on each pricing page before you sign.
