The top digital PR agencies in the UK are Propellernet, Builtvisible, Journey Further, Cedarwood Digital and Bottled Imagination, followed by Passion Digital, Search Intelligence and Bulldog Digital Media. Propellernet and Builtvisible suit brands that want PR built into a mature SEO program, Journey Further suits retailers that want PR, SEO and paid media under one roof, and Bottled Imagination stands out for creative, reactive campaigns.
The UK has one of the most developed digital PR markets in the world. National titles, regional news networks and a busy trade press give brands plenty of places to earn coverage, and UK agencies were among the first to treat PR as a way to earn links rather than just headlines.
This list focuses on UK-based agencies with dedicated digital PR teams and a record of campaigns you can check. It deliberately leaves out the agencies on our main top digital PR agencies list, several of which are also UK-based, so between the two you have a wider set to compare.
UK Digital PR Agencies At A Glance
Agency
Headquarters
Founded
Best For
Propellernet
Brighton
2003
PR inside an established SEO program
Builtvisible
London
2009
Editorial, data-led campaigns
Journey Further
Leeds
2017
Retail and travel brands
Cedarwood Digital
Manchester
2016
Integrated SEO, PPC and PR
Bottled Imagination
Manchester
2022
Creative and reactive campaigns
Passion Digital
London
2012
Search-led growth for B2B and B2C brands
Search Intelligence
Witney, Oxfordshire
2014
Link-focused digital PR
Bulldog Digital Media
London and Essex
2013
PR without long contracts
Best Digital PR Agencies In The UK
1. Propellernet — Two Decades Of SEO-Led Digital PR From Brighton
Propellernet was founded in Brighton in 2003 and describes itself as one of the pioneers of digital PR in the UK. It is a certified B Corp, and its digital PR team works alongside technical SEO, content and paid media specialists.
The agency won Best Large SEO Agency at the UK Search Awards 2025 and Best Large PR Agency of the Year at the UK Content Awards 2026. It suits brands that want PR planned around search goals rather than run as a separate channel.
2. Builtvisible — Editorial Campaigns With Measured SEO Impact
Builtvisible was founded in London in 2009 by Richard Baxter and grew from a one-person consultancy into a well-known SEO, content and digital PR agency. It became part of the Brave Bison group in 2025.
The team is known for data-led, editorial campaigns and for measuring their impact. Its SEOCausal work, for example, set out to quantify how digital PR links affect rankings, which is useful for marketing teams that have to prove the value of PR internally.
3. Journey Further — Performance-Led PR From Leeds To New York
Journey Further was founded in Leeds in 2017 by Robin Skidmore, who previously co-founded the search agency Epiphany. It has grown to more than 160 specialists across Leeds, Manchester, London and New York.
Its PR team works next to SEO, paid search and paid social, and the agency is particularly strong with retail and travel brands. Clients have included Oliver Bonas, which hired it for technical SEO and digital PR.
4. Cedarwood Digital — Award-Winning Integrated Agency In Manchester
Cedarwood Digital was founded in Manchester in 2016 by Amanda Walls and specialises in SEO, PPC and digital PR. It was named Best Small Integrated Agency in Europe at the European Search Awards.
The digital PR team runs data-led and newsjacking campaigns across ecommerce, finance, legal and healthcare. It is a good fit for brands that want PR and search planned by the same small, senior team.
Bottled Imagination was founded in Manchester in 2022 by Luke Cope, James Hayward-Browne and Katy Powell, three former Rise at Seven team members. In its first year it won three UK Digital PR Awards, including Most Innovative Digital PR Campaign.
The agency focuses on creative campaigns, reactive newsjacking and thought leadership. Clients have included Victorian Plumbing, Protein Works, Bynder and Sofa Club.
6. Passion Digital — Search-Led Growth Across Google, AI And Social
Passion Digital is a London agency founded in 2012 that combines SEO, content, digital PR and paid media. It was acquired by Pixis in 2025 and now operates as part of the Stellar network.
It works with both B2C and B2B brands, including Mazda, Octopus Investments and Knight Frank, and positions its PR work as part of visibility across Google, AI assistants and social platforms.
Search Intelligence is a digital PR agency based in Witney, Oxfordshire, and incorporated in 2014. It specialises in earning press backlinks for established businesses through reactive PR, expert commentary and data campaigns.
The agency suits brands and SEO teams whose main goal is authority building, and who want a PR partner focused on link outcomes rather than broader brand awareness.
Bulldog Digital Media was founded in 2013 by Gareth Bull and works from London and Essex. It offers SEO, content, link building and digital PR.
Its services span reactive PR, press releases, media outreach and brand monitoring, and the agency positions itself as an option for brands that want PR output without a long-term contract.
What UK Digital PR Typically Costs
Most UK digital PR agencies work on monthly retainers, and few publish prices. Specialist agencies tend to sit at the higher end because they produce original research and creative assets for each campaign. Smaller agencies and link-focused teams may offer per-campaign pricing or shorter commitments. Always ask how many campaigns and reactive pitches the fee covers.
How To Choose A UK Digital PR Agency
Do they know the UK press?
The UK media market is crowded and fast. Ask which national, regional and trade titles the agency has landed coverage in for brands like yours.
How do they connect PR to SEO?
Coverage is worth more when links point to the pages you need to rank. Ask whether the agency works with your SEO team or provides SEO itself.
Can they react quickly?
Reactive PR often wins the best links. Ask how fast the team can turn around comment or data when a story breaks.
How do they report results?
Look for reporting that covers coverage quality, links, rankings and traffic, not just a list of placements.
Conclusion
Propellernet, Builtvisible and Journey Further are strong picks for brands that want digital PR inside a wider search program. Cedarwood Digital and Bottled Imagination offer smaller, senior teams with standout creative work, while Search Intelligence and Bulldog Digital Media suit brands that mainly want links and coverage.
