How do you ensure that your Amazon marketing strategy hits a bullseye in the upcoming year? You should at least read this ultimate seller’s guide. So, let’s get started!
Amazon’s potential for e-commerce business went far beyond buying & selling processes. It’s rapidly growing, and experts predict that the platform will soon control the global market together with Google and Facebook.
Today, it’s used for numerous purposes:
In 2020, the major marketing areas every seller should cover are:
Let’s consider all these areas in more detail.
Search engine optimization is the foundation of any business promotion, both on the web and Amazon. Each year new SEO tactics appear to help webmasters all over the world optimize their sites. However, as a separate giant search platform, Amazon has its own SEO rules.
Amazon’s SEO basics include the following elements on the page:
Here is a quick Amazon SEO guide for you:
The formula of a perfect product title looks like:
Catchy and Clear Product Name + Keyword
Do not use the same keyword for different goods – this action will prevent the platform’s search engine from ranking separate products pages equally high.
Specify information about the product material, wear resistance, and properties – the filter search system uses this data.Product information should be:
You must clearly answer the following questions:
Here is the universal formula of good product description:
The key advantage of your product + main keyword (the same as in the title) + for whom (what target audience the product is manufactured for) + product’s primary function + brand name and secondary keywords.
You can apply one of these keyword types:
Pictures play a decisive role in a client’s decision to buy your product. Make sure that you use high-quality, precise, professional photos.
You might not know this, but the price affects the ranking. The system analyzes the prices of your competitors and displays the average market cost; offers with average market prices fall into the issuance.
Therefore, it’s impossible to overestimate or underestimate the price. To understand the best price, you need to do a lot of experiments.
Reviews are appealing to buyers. You should pay particular attention to organizing this section since reviews matter a lot. Your task is to instantly react to the negative feedback in the correct form, as well as to the positive ones.
Product questions and answers
List here the most typical client inquiries and provide a precise answer to each of them.
FBA (Fulfillment by Amazon) Delivery Method
If you specified Amazon FBA tools in your store’s delivery methods, this has a positive impact on your rating. Now more and more sellers are working with FBA because this delivery type is free.
What’s more, Amazon’s FBA ecosystem includes numerous powerful tools designed to optimize and promote your ecommerce business as well as increase profits.
Be ready – in 2020, it will not be enough to buy advertising from time to time and pray for high sales. According to Pat Petriello, Head of Marketplace Strategy at CPC Strategy,
‘You will have to thoughtfully allocate the budget for launching advertising and its constant testing.’
It will be impossible to run ads once and expect an immediate result. You’ll have to continually research your target audience, monitor marketing trends, and launch targeted advertising to ensure your ad campaigns aren’t a waste of time and money.
To simplify your Amazon marketing tasks, you can exploit a wide range of advanced built-in tools. For example, Amazon DSP platform is designed to programmatically buy display & video ad placements. All you need is to fill the product page with useful, detailed information, and add high-quality pictures and infographics. Amazon DSP will make the rest of the promotional efforts for you.
When it comes to advertising activities, you’re provided with three options:
The role of paid advertising in 2020 will increase. Now, to be displayed on the first page of the results, it’s not enough to apply SEO. SEO allows you to appear somewhere in the middle of the page while paid advertisement guarantees entering the top 10 positions.
Pro recommendations for Amazon paid advertising:
Native Shopping Ads provide highly relevant and dynamic product recommendations in a stylishly designed and responsive ad unit that can be placed at the end of content or within the content to create a more compelling visitor experience and shopping opportunity.
The native promotional banners look organic and are fully consistent with the page topic. Due to this, this type of advertising does not cause user rejection when compared to traditional, paid advertising, and is viewed more by 53%.
These are the video ads that you can place on sites and devices belonging to the Amazon ecosystem: Amazon.com, IMDb, Fire TV, etc. By the way, you can advertise any product regardless of whether you’re selling something on Amazon or not.
Outdoor advertising stands for a great variety of promotional methods which you apply beyond the Amazon platform.
The most prominent ones are:
Pay Per Click Advertising
In this case, we’re talking about the numerous PPC ad formats, which you can launch on Google Adwords, Facebook, Instagram and other external resources, with the link leading to the original product page on Amazon.
If you have a large base of subscribers, a regular targeted mailing will significantly increase your sales with minimum investment of time and money.
How about inviting some reputable blogger to test your product and share his/her authoritative review of it? Even one collaboration with a relevant influencer will increase people’s awareness of your goods and make them eager to try them, too.
Coupons and promotional codes are popular among Amazon users since it’s a simple way to save on purchases. You can boost your sales by posting coupon codes on thematic sites such as retailmenot.com, coupons.com, frugaa.com and others.
It’s the most obvious way to promote any item. The business page on Facebook makes you closer to users. Here, you can quickly inform followers about new arrivals, promotions, discounts, and present your assortment for sale. So, it’s high time to think about the creation of the actionable SMM strategy.
By reinforcing the page with an intelligent assistant such as an e-commerce Messenger chatbot, you’ll not only automate your workflow and engage users but also keep abreast with the hottest trends of 2020.
The New Year is a great reason to start doing something. Something that you promised yourself a long time ago. Isn’t your business already on Amazon? So, think about expanding to the largest e-commerce platform in the upcoming year.
The benefits you’ll get are stunning:
Already run an Amazon business? Great! It’s time to compose a killer Amazon marketing strategy for 2020 before your competitors and keep up with the latest trends.
And we’ll gladly assist you in completing this incredibly profitable mission!