If you want to make the most out of your content marketing efforts, then you have to make sure that your content is brilliantly optimized everywhere…on key web pages, landing pages, and blog posts. 

However, content optimization is not as easy as it might seem. This is why we decided to share with you some actionable content optimization techniques that will leverage your digital marketing campaigns. You’ll get more traffic to the site and the average session duration will drastically increase. 

Let’s dive in!

Content Optimization Techniques You Shouldn’t Miss

1. Think about your audience

The fundamental rule of content writing says that you should always keep your audience in mind. You have to prepare the content and optimize it according to the interests of your potential readers. What information are they seeking on your blog?

You must understand that content optimization works only when you consider the aspect of relevancy. If the provided content doesn’t respond to the questions of your users, you will not engage them. 

So, you have to make sure that your content solves the users’ problems and adds value to your website. Start with the definition of your buyer personas (if you haven’t done this yet). Then, you’ll have a clear understanding of how your content strategy should look.

2. Take care of mobile optimization

Mobile optimization plays a crucial role in content optimization, considering that over 51% of users open websites on mobile devices. 

Check the appearance of your web pages on different devices (varying in OS, screen size) and adjust the text and visuals if needed. The best solution is to create separate layouts for mobile screens (adaptive design) or at least, implement responsive design.

3. Get insights from the multifunctional Google’s services

Reinforce your content optimization strategy with the powerful Google products: Google Analytics, Google Trends, and PageSpeed Insights.

Google Analytics is an especially actionable tool that can help you in optimizing your content. Check the performance of all your important pages by such characteristics as pageviews, average time on page, bounce rate, and exit. For this, navigate to ‘Behavior’ -> ‘Site content.’ With this knowledge, you’ll be able to define the weakest parts of your site and work on their content. Compare them with the most successful pages and analyze what can be improved to get the same high results. Maybe you’ll need to rewrite the texts or add more visuals. 

Using Google Trends, you’ll find the latest trends relevant to your niche, the most searched queries by your target audience, and the quick keywords for your business.

Finally, refer to PageSpeed Insights to assess the health of your website content and site on the whole. By fixing the reported issues, you’ll not only please the web search robots but will also improve the user experience which is essential for optimization. 

4. Put the right keywords in your content 

Keywords can help you target your audience, and this is what content marketing is all about. 

Now keywords are ranked on the search engine based on search density. This is why it is suggested that you pick the keywords that are not only relevant to your niche but are also among the top searched keywords on the web (check – Search Volume). 

In doing so make sure that you select the keywords that also match your Keyword Difficulty (KD) level. The KD directly depends on your Domain Rating (DR) number so try to pick up the keywords which are within your favorable KD range (i.e. if your DR is 30, don’t choose the keywords whose KD is 40+). In case you apply these rules properly, your flow of organic traffic will increase. 

You can apply different keyword finder tools to select the right keywords for your content. We use Ahrefs and UberSuggest for this. There, you can easily determine your Domain Rating and select the quick-win keywords based on the suitable Keyword Difficulty and Search Volume parameters.

Check your Domain Rating in Ahrefs

Select the keywords in Ahrefs based on the suitable KD and Volume

5. Use effective plagiarism checkers 

The use of plagiarism checker tools has become a mandatory part of content optimization. The reason behind this is that plagiarism, duplication, and paraphrasing has increased a lot today. 

According to recent reports, more than 30% of textual content on the web is duplicated, which is a very disturbing figure. This percentage of duplication does not always refer to deliberate plagiarism but also includes other types of plagiarism, like unintentional and accidental cases.

Suppose you do not want to be blamed for plagiarism or want to determine whether someone is using your content without your permission. In that case, you have to apply plagiarism checker tools. One of the most famous and trustworthy plagiarism tools belongs to plagiarismchecker.co. You can easily screen out all sorts of plagiarism with this easy-to-use online plagiarism scanner.

6. Add high-quality images

Content is not always in the form of text, and this is an important aspect of optimization. You must know that today users are more interested in a mixture of images and text rather than only reading boring text.

Suppose you want to add images to your content by keeping intact the relevancy element. In that case, you need to utilize the reverse image search or image finder tools. 

You can find tons of free reverse image search tools on the internet, among which we can highlight Unsplash, Pexels, and Pixabay.

Conclusion

Believe us, these simple but extremely efficient content optimization tactics will help you achieve substantial growth in your traffic and your business on the whole. Use them to target large chunks of your audience and make friends with search engines without any complex operations. Recheck the results thereafter.

What content optimization techniques and tools do you usually use to improve the quality of your materials? We’d be glad to add them to our digital arsenal, too!