Conversion is a critical marketing objective that we achieve when a prospective client takes a specific action over a marketing campaign. 

These actions may include purchasing a product, submitting a form, subscribing to the email newsletter, clicking a button, sharing content, and so on. After visitors perform the target action, they turn into qualified leads and can help companies determine issues with their website and sales funnel.  

Because conversion is the end goal for almost every business, company leaders must focus on converting their audience by improving their user experience (UX) design. Your design team should follow some essential UX rules to develop products that offer valuable experiences to users and boost their response rates. Good UX also influences customer satisfaction and encourages their loyalty through ease of use as they navigate the website.  

This article provides you with four actionable strategies for increasing conversions with UX.   

4 Strategies That Will Help You Drive More Conversions

1. Create a customer journey map  

A customer journey map is the path of user interactions with a brand as they purchase products and services. This element includes five phases: awareness, consideration, decision, retention, and loyalty. With customer journey mapping, you can ensure you never miss a chance to engage with your prospects at any stage.   

Because tracking the customer’s journey helps enhance UX, you must create a customer journey map. Boldist shows that these maps are designed to outline the entire experience of the users with their brands across various digital platforms, which begins and ends with pre- and post-purchase contact.

To generate this map, first, you must build buyer personas to determine customer goals as they browse the website and understand their topics of interest.  

After identifying the common interest of their ideal audience, you must create a list of all the touchpoints like paid ads, social media, email marketing, and third-party mentions. Using these insights, you can divide this journey into separate actions to move your leads toward the funnel. 

During this process, you might learn that most prospects take three steps before reaching the end of their journey and use the developed personas to troubleshoot issue areas. 

2. Boost website speed  

Page speed is a significant UX parameter that shows the time needed for a site to load so that users can engage with it and see the content. This indicator is affected by the sizes of videos, photos, files, hosting, hotlinking, plugins, and codes. When users have a fast-browsing experience, they are likely to feel satisfied, which influences them to go through the sales funnel.  

Because web speed is essential in delivering a positive UX for visitors, you must boost this parameter by involving an expert developer. First, the developer will test the current performance of web pages, detecting the issues that cause them to slow down and make necessary improvements. 

After that, a helpful practice is to use a cache that will serve as a temporary storage location where users can save duplicate files so they can quickly load previously visited webpages rather than requesting them over again.  

3. Add CTAs  

A call-to-action (CTA) is a promotional element that guides the visitors to what they must do next after clicking the website’s landing page. It may include a simple instructional message like ‘find out more,’ ‘subscribe to the newsletter,’ ‘download now,’ and ‘buy now’ to create a sense of urgency for the online users. When the audience can quickly detect these CTAs, you eliminate the risk of users clicking away due to confusion and are more likely to convert them to qualified leads.  

Since adding CTAs is vital in converting website visitors, you must place clear CTAs on your web pages to encourage users to take a target action. That said, you must ensure you use noticeable CTAs in various sections of the website to offer the viewers multiple opportunities to click through and buy your products. 

Then, you may also send out an email blast to their subscribers that include a CTA like ‘click the web link to learn more’ in the body of the message to boost conversion rates.  

4. Update contact information  

Contact information is a set of details, including your commercial space location and telephone number, that helps clients to reach you. When an organization adds accurate contact details to its online platforms and advertisements, it will likely make its brands look more professional and reliable. When visitors browse business pages and can easily find contact information, they might request product details immediately and turn into qualified leads.  

So, you must frequently update this element because using up-to-date, correct contact information is essential in generating a higher conversion rate. For instance, if you’ve recently moved to a new business address, you must erase the previous location and replace it with a new one, especially on Google My Business.

Similarly, if you change your phone numbers, don’t forget to replace your previous ones with the newest details to avoid missing out on providing quality service to prospective customers.  

Conclusion

Modern businesses must use a wide range of digital platforms like a website and social media profiles to reach their ideal audience and deliver positive experiences.

By following these four simple UX strategies described in this article, you’ll make the most out of your web presence and increase your conversion rates. Encourage your page visitors to click through your CTAs and convert them into loyal clients.  

With ReVerb’s professional digital marketing services and consulting, you’ll see your conversion rates skyrocket. We’ll help you implement various actionable UX transformations that will leave no one indifferent! Contact us today to request a marketing proposal for your business.