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    How to Write Unique Content: Tips to Prevent Plagiarism

    A well-deserved content marketing strategy with exceptional blog posts guarantees your website gets to the top of SERPs. 

    Unique content writing is necessary for successful content marketing, whereas plagiarized content badly affects your SEO and company reputation. If you don’t provide any value to the readers, they’ll leave your website in no time without reading the entire article.

    To help you promote the prosperity of your content marketing, I put down some important insights related to unique content creation. Let’s find them out right now!

    What is Plagiarism in Content Marketing?

    Online content written for your website or blog follows similar implications for plagiarized content as in academics. You can define plagiarism as the act of copying someone’s published content word by word without referring to the original writer. A plagiarizer usually claims the plagiarized text as his creation. 

    Merriam Webster defined plagiarism as:

    “To plagiarize means to steal and pass off (the ideas or words of another) as one’s own.”

    If you see its etymology, you will find that the word ‘plagiarism’ gets derived from a Greek word, meaning “kidnapping.” The reason plagiarism evolved into literary circles is not so clear, but it was pretty much in vogue in the earlier period of English literature.

    Although plagiarism means stealing something from others, in most cases, it does not invoke any legal actions. However, the consequences for your business might be even worse. Plagiarism can have a terrible impact on your SEO and marketing results. That’s why you should prevent it by any means and always strive to make your content SEO-friendly.

    How Plagiarism Affects Your Site’s SEO and Reputation

    Before knowing the effect of plagiarism on your website, you must understand what a website ranking is. 

    Simply put, when you write a blog post for your website, it first gets indexed by Google. Search bots or crawlers go through your content and index it in its massive database. They are just like your college or school librarian, who catalogs every book in the proper place.

    Based on your content’s quality, your website gets a certain position on Google. When someone googles a related keyword, your web page appears in the search results in response to the user’s query.

    However, if your content contains any type of plagiarism, it won’t appear on the top SERPs. In turn, unique content brings incredible advantages to your SEO effort. And here are two critical reasons for this:

    1) Plagiarism badly affects your website SEO and also your web content.

    Search robots can easily detect which sources you have copied the text or image from and, consequently, penalize your site. Using an online plagiarism checker to evaluate your content for plagiarism beforehand can save you from any Google penalties.

    Google algorithm updates like Panda and Rankbrain have further squeezed your freedom to copy content from others. They give your content a quality score and rank it higher when it’s unique. 

    2) Unique content improves a Domain Authority (DA) of your website as it’s usually insightful, well-researched, and detailed.

    These important content characteristics help you get more backlinks, which are essential to increasing DA and PA (Page Authority). 

    When webmasters trust you as an authority in the field, they’ll more likely link to your blog posts. Ultimately, you’ll be getting more and more backlinks organically. 

    How to Create Unique Content? 3 Proven Tips

    Writing matchless content is not an easy task, but if you follow the following tips, you can easily prevent plagiarism in your blog posts:

    Tip 1. Write in your words

    This tip is as simple as writing itself. Since you have to avoid phrases taken from other websites, I recommend you conduct in-depth research on your topic before starting to write.

    Uniqueness comes from handsome knowledge, as you cannot sound confident in your writing without knowing your subject better than anyone.

    If a plagiarism checker shows your content still contains a portion of plagiarism, you can conduct additional research to replace plagiarized parts of the text with unique insights.

    Tip 2. Paraphrase the plagiarized content

    Paraphrasing the content to make it plagiarism-free is another powerful technique.

    Suppose you are stuck with some plagiarized phrases and couldn’t find any natural way for unique content writing. In that case, you can either paraphrase existing content manually or use a paraphrasing tool to come up with new ideas.

    Tip 3. Cite sources used in your content

    Using APA, Harvard, or other citation generators to add in-text or references makes your content look authoritative and well-researched. You should always add links to the sources where you take the information in your content to prevent plagiarism. 


    The abovementioned tips to prevent plagiarism will help you leverage your content marketing strategy. Writing unique content not only improves your website’s SEO but also builds users’ credibility and trust in your company. Save you from all the troubles you face in ranking your website by just using a reliable plagiarism checker during the writing process!

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