Retained search is an executive hiring model where a company pays a search firm an upfront fee, usually in installments, to run an exclusive search for one senior role. The firm is paid for the work of finding, assessing and closing the right leader, not only for the hire. Contingency search is the opposite: the recruiter is paid only if a candidate they introduced is hired, and the client is often working with several agencies at once.
The short answer to retained vs contingency search is this. Retained search fits senior, confidential or hard-to-fill roles where quality and discretion matter more than speed or upfront cost. Contingency search fits mid-level and high-volume hiring where many qualified candidates exist and you want to pay only for results. A third option, the engaged or container model, sits between the two. This guide explains how each model works, what it costs, and how to choose.
In this guide:
In a retained executive search, the client signs an exclusive agreement with one firm for a defined role. The firm commits a team, typically a partner who leads the search plus a researcher and an associate, and works the assignment through a structured process: role definition, market mapping, direct outreach to passive candidates, interviews and assessment, shortlist presentation, referencing and offer support.
Retained executive search firms are paid in stages rather than on a single successful placement. The most common structure splits the fee into three installments: one at signing, one around 30 days in (often tied to the presentation of a candidate slate), and the final one around 60 to 90 days in or at placement. The total fee is commonly quoted as roughly one-third of the hired executive’s first-year total cash compensation (base salary plus target bonus), with many firms landing between 25% and 35%. Most also charge expenses, either at cost or as an administrative fee calculated as a percentage of the professional fee. For a full breakdown of what firms charge, see our guide to executive search fees.
The upfront fee buys commitment. A retained firm has a contract, a timeline and a reputation riding on the outcome, so it can afford to spend weeks mapping a market and approaching people who are not looking for a job. Most senior executives are passive candidates, and reaching them takes research, credibility and a lot of conversations that never turn into applications. The retainer also buys:
Retained search makes the most sense for C-suite and VP roles, board director appointments, first-of-their-kind roles (for example a company’s first Chief AI Officer), confidential replacements, and positions in niche markets where the candidate pool is small and well hidden. If the role will shape strategy, culture or valuation for years, the cost of a wrong hire usually dwarfs the fee.
The industry body for retained executive search is the Association of Executive Search and Leadership Consultants (AESC), whose members commit to a code of professional practice. Membership is not a guarantee of quality, but it is a useful signal when you compare firms.
Contingency search is a pay-on-results model. The recruiter, often an agency recruiter or an independent headhunter, earns a fee only when a candidate they submitted accepts an offer and starts. If the client hires through another channel, or does not hire at all, the contingency recruiter is not paid.
Contingency fees are typically calculated on first-year base salary rather than total cash compensation, and commonly fall between 15% and 30%, with 20% to 25% a frequent benchmark for professional roles. The fee is usually due once the hire starts, and guarantees tend to be shorter than in retained work, often 30 to 90 days, with a replacement or a partial refund if the hire leaves early.
Because contingency recruiters are paid only when they win, they optimize for speed and probability. Most clients brief several agencies on the same role, which turns the search into a race. The first recruiter to submit a strong résumé usually has the best chance of collecting the fee. That creates real advantages and real trade-offs:
Contingency search works well for individual contributor and mid-management roles, for volume hiring across similar positions, and for markets where candidates are actively looking. It is also useful when you have a capable in-house team and want to supplement it without committing budget upfront. If you are unsure whether you need an agency recruiter, a headhunter or a full search firm, our comparison of headhunters vs recruiters vs executive search firms walks through the differences.
Many firms now offer a middle path called engaged search, container search or a hybrid retainer. You will also see it searched as “contained search”, which is the same idea. The client pays a modest upfront commitment fee to secure priority attention and, usually, exclusivity, and the balance is paid on placement.
The upfront portion is often a fixed amount or a fraction of the estimated total fee (frequently around one-third), and it is typically credited against the final fee. The total percentage is usually closer to contingency rates than to full retained rates, though terms vary widely.
Container search fits roles one level below the C-suite, such as directors and some VPs, where the client wants more focus than a contingency race provides but cannot justify a full retainer. It also suits companies testing a new search partner before trusting them with a C-level assignment. The main caution is to read the agreement closely: check what happens to the engagement fee if you pause or cancel the search, and whether the firm commits to a defined process or simply moves the role to the top of its list.
The table below summarizes typical terms. Individual agreements vary, so treat these as starting points for negotiation rather than fixed rules.
| Factor | Retained Search | Engaged / Container Search | Contingency Search |
| Fee basis | Commonly around one-third of first-year total cash compensation (often 25% to 35%) | Usually between contingency and retained rates, on base or total cash | Commonly 15% to 30% of first-year base salary |
| Payment timing | Installments, typically in thirds over the first 60 to 90 days | Upfront commitment fee, balance on hire | Only on a successful hire |
| Exclusivity | Exclusive | Usually exclusive | Usually non-exclusive |
| Client commitment | High: contract, defined scope and timeline | Medium | Low |
| Typical seniority | C-suite, VP, board, confidential roles | Director to VP | Individual contributors to mid-management |
| Typical speed | Often 90 to 120 days to an accepted offer | Varies, often faster than retained | Can produce candidates in days or weeks |
| Candidate sourcing | Proactive market mapping, mostly passive candidates | Mix of active and passive | Largely active candidates and existing networks |
| Assessment depth | Deep: structured interviews, referencing, often formal assessment | Moderate | Lighter, often résumé and interview screening |
| Guarantee | Often a free rerun if the hire leaves within about 12 months | Varies | Often 30 to 90 days, replacement or partial refund |
| Main client risk | Paying fees without a hire if the search fails or is cancelled | Losing the engagement fee if you pause | Inconsistent market messaging and duplicate submissions |
Most companies end up using both models for different roles. The decision usually comes down to five questions.
The more a role shapes company direction, the stronger the case for retained search. A chief executive, CFO or business unit president affects strategy, investor confidence and culture. A strong contingency recruiter can find a good senior manager, but a board-level hire usually needs the depth and discretion of a retained process. For CEO and other top-level transitions, see our guide to CEO succession planning.
If dozens of qualified people are actively looking, contingency search can surface them quickly. If the right person is one of a few dozen leaders worldwide, most of whom are happily employed, you need a firm that is paid to go and find them.
Replacing a sitting executive, entering a new market quietly or hiring ahead of a transaction all call for discretion. Briefing several contingency agencies multiplies the number of people who know about the role. A single retained firm can approach candidates without naming the client until the right moment.
A failed executive hire typically costs far more than the search fee once you add severance, lost momentum, team disruption and the cost of a second search. Paying more upfront for better assessment is often cheaper over the life of the role. As Alexei Orlov, who has spent roughly three decades as a CEO, CMO and adviser, puts it:
Fit matters more than any single threshold.
Alexei Orlov, founder of Wide World, in a ReVerb Leader Spotlight interview
A good retained process is built to test fit, not just credentials. That is harder to do in a speed-driven contingency race.
Sometimes the honest answer is no. If you need a leader for a turnaround, a transition gap or a defined project, an interim or fractional executive may be faster and cheaper than any permanent search. Our guide to interim vs fractional executives explains when each makes sense.
Whichever model you choose, the agreement matters more than the label. Ask every firm these questions before you sign:
The off-limits question is especially important with retained executive search firms. A firm that serves many companies in your sector may be barred from approaching the best candidates at those clients. For a full walkthrough of how a well-run engagement unfolds, see our guide to the executive search process.
Retained and contingency are payment models, not job titles. A headhunter may work on either basis, and a recruitment process outsourcing (RPO) provider uses a different structure entirely, typically charging a monthly management fee, a per-hire fee or a combination to run some or all of a company’s recruiting. RPO is built for volume and process, while retained search is built for single, high-stakes appointments.
If you are comparing providers, these lists are a good starting point:
You can also explore every guide and list in this series on the Executive Search Hub, and read how senior leaders think about hiring and culture in ReVerb’s Leader Spotlight interviews.
In retained search, the client pays a search firm in installments to run an exclusive search, regardless of whether a hire is made. In contingency search, the recruiter is paid only if a candidate they introduced is hired, and the client often works with several recruiters at once. Retained search is typically used for senior and confidential roles, contingency for mid-level and volume roles.
Most retained executive search firms charge roughly one-third of the hired executive’s first-year total cash compensation, often in a range of 25% to 35%, plus expenses. The fee is usually split into three payments spread over the first two to three months of the search. Some firms quote a fixed fee instead of a percentage.
Usually, yes. Retained fees pay for the search work, so installments already invoiced are typically owed even if the role is not filled. Many agreements include a clause allowing the firm to complete or restart the search, and some reduce the final installment if the client cancels. Read the cancellation terms carefully before signing.
Container search, sometimes searched as “contained search”, is a hybrid between retained and contingency search. The client pays an upfront engagement fee to secure exclusivity and priority, and the balance is paid on placement. The upfront amount is usually credited against the total fee, and total fees tend to sit between contingency and retained rates.
Neither is better in every case. Retained search is generally the stronger choice for C-suite, board and confidential roles where the best candidates are not looking. Contingency search is often more efficient for roles with a large pool of active candidates. Many companies use retained firms for leadership roles and contingency recruiters for everything else.
Many retained searches take around 90 to 120 days from signing to an accepted offer, and longer for CEO or highly specialized roles. Notice periods mean the new executive may not start for another one to three months after that.
Generally not. Retained agreements are exclusive, so briefing contingency agencies on the same role would breach the contract and undermine the search. Companies often use both models at the same time for different roles.
Retained search, contingency search and the engaged or container model are three ways of buying the same outcome: the right person in the seat. Retained search costs more and asks more of the client, but it buys exclusivity, discretion and deep access to passive candidates, which is why it remains the standard for senior leadership hires. Contingency search costs nothing until it works, which makes it a strong fit for mid-level roles in active markets. The hybrid model gives you a lever in between. Match the model to the seniority, confidentiality and difficulty of the role, read the fee and guarantee terms closely, and you will avoid paying retained prices for a contingency problem, or contingency attention for a retained one.