ChatGPT crossed 900 million weekly users in February 2026. Perplexity and Claude grew 85% and 120% year-over-year. Google AI Overviews appear on roughly 47% of searches. And none of them report your brand’s presence to Google Search Console.
Here’s the problem that’s costing companies a pipeline right now: a B2B buyer asks ChatGPT “what’s the best project management tool for remote teams?” and gets a confident, well-structured answer naming three vendors. You’re not one of them. You never knew the question was asked. You never knew you were absent. And you’re losing to competitors who figured this out before you.
AI visibility tracking tools fix this blind spot. They run the prompts your buyers are asking across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and other AI answer engines. Then tell you whether your brand was named, how often, in what context, which competitors appeared instead, and which pages the AI cited as sources. GEO (Generative Engine Optimization) is now a $7.3 billion market growing at 34% CAGR. The only question is whether you’re measuring your position in it. This list covers the best AI visibility tracking tools in 2026 from enterprise platforms used by Fortune 500 marketing teams to affordable entry points for startups tracking their first AI mentions.
Best AI Visibility Tracking Tools in 2026
Tool
Best For
Engines Tracked
Starting Price
Profound
Enterprise AI visibility at scale
10+ (ChatGPT, Claude, Perplexity, Gemini, Grok, Meta AI, DeepSeek, Copilot, AI Overviews, AI Mode)
$99/mo (Starter)
Semrush AI Visibility Toolkit
SEO teams adding AI tracking to existing workflows
ChatGPT, Perplexity, Gemini, AI Mode, Copilot + enterprise extensions
From existing plan
Mentionova
Teams that want monitoring + content action in one place
ChatGPT, Perplexity, Claude, Gemini, AI Overviews, Reddit
Custom
Frase
Content teams who want to monitor and fix in one workflow
ChatGPT, Perplexity, Claude, Gemini, Google AI
From $39/mo
Otterly.ai
Solo marketers and small teams starting out
ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, Copilot
From $29/mo
Visiblie
Brands worried about AI hallucinations damaging their reputation
Up to 8 (ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Grok, Meta AI, Mistral)
Custom
Hall
Agencies tracking AI visibility for multiple clients
ChatGPT, Perplexity, AI Overviews, AI Mode, Copilot, Gemini, Claude, DeepSeek
$199/mo (Starter)
AthenaHQ
Agencies building GEO as a service line
ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok
Custom
LLM Pulse
Brands and agencies wanting affordable structured GEO tracking
ChatGPT, Perplexity, Google AI
from €49/month with a 14-day free trial
Gracker.AI
Cybersecurity and B2B tech vendors wanting monitoring + content in one place
ChatGPT, Perplexity, Claude, Gemini, Copilot, AI Overviews, AI Mode
Profound is the category’s enterprise standard the only AI visibility platform that closed a $96M Series C at a roughly $1 billion valuation in February 2026, backed by Sequoia, and the tool that major enterprise brands and agencies use when AI visibility is a board-level priority with SLAs and governance requirements attached to it. They track more than 10 answer engines daily. The three product surfaces that separate them from every other tool on this list are Answer Engine Insights for brand monitoring, Agent Analytics for server-side bot crawl tracking, and Prompt Volumes, a 1.5-billion-prompt dataset of real AI conversations that nobody else in the category has at this scale.
The Agents layer turns visibility data into autonomous content and PR workflows. For teams where AI visibility is a managed channel with attribution requirements and not just a dashboard someone checks occasionally, Profound is the clear category leader.
Best for: Enterprise brands and agencies needing broad AI engine coverage, governance, SLAs, and AI visibility as a managed channel
Engines tracked: ChatGPT, Claude, Perplexity, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews, Google AI Mode
Key metrics: Brand mention rate, citation patterns, share of voice vs. competitors, sentiment, prompt volume data
Standout feature: 1.5-billion-prompt real conversation dataset for prompt intelligence (no other platform has this)
Pricing: Starter from $99/month; Growth $399/month; Enterprise custom
If your team already lives in Semrush for traditional SEO, the AI Visibility Toolkit is the most operationally straightforward way to add AI tracking without introducing a new platform, new login, and new onboarding process. Semrush’s own marketing team used these tools to grow their AI share of voice from 13% to 32% in a single month — a specific, verifiable outcome that validates the toolkit’s practical effectiveness. Coverage spans ChatGPT, Perplexity, Gemini, Google AI Mode, and Copilot in the standard toolkit, with enterprise extensions adding Claude, DeepSeek, Grok, and 38-country multilingual support.
The data collection methodology is rigorous: a hybrid of official LLM API access for consistency and UI-based collection for real-world accuracy, catching RAG data and rendering differences that pure API-based tools miss.
Best for: SEO teams consolidating AI tracking into existing Semrush workflows; teams that grew into AI tracking from traditional rank tracking
Engines tracked: ChatGPT, Perplexity, Gemini, Google AI Mode, Copilot (standard); Claude, DeepSeek, Grok added at enterprise
Key metrics: AI share of voice vs. up to 9 competitors, mentions, citations, sentiment, technical AI site audit
Standout feature: AI site audit flags technical issues blocking GPTBot, ClaudeBot, and PerplexityBot from crawling your pages
Pricing: Add-on to existing Semrush subscription; SEO plans from $139.95/month
Mentionova is the most action-oriented AI visibility tool on this list showing the difference between knowing you dropped out of an AI answer and knowing what to ship next to get back in. Their platform tracks six engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Reddit, with the last being critical since Reddit accounts for roughly 40% of AI citations), generates category and comparison queries automatically without manual prompt creation, and delivers daily briefs with ranked action items and pre-drafted content plays.
The outcomes they cite are specific: a Series-B fintech went from never mentioned to 9x mentions per quarter, 41% share of voice, and its first #1 citation in 62 days.
Best for: Teams that want six-engine coverage with automated query generation, daily action briefs, and content production workflows
Engines tracked: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Reddit
Frase solves the workflow problem that most AI visibility tools ignore: they tell you that your brand dropped out of an AI answer and then leave you to figure out the fix in a different tool. Frase pairs daily monitoring across ChatGPT, Perplexity, Claude, Gemini, and Google AI with the content workflow like research, drafting in your brand voice, GEO and SEO scoring, and publishing to WordPress, Sanity, Webflow, or Wix so the monitor-and-fix loop lives in one place.
Their Content Guard feature watches published pages for Google ranking decay and proposes fixes before you lose position, adding traditional SEO protection alongside AI visibility monitoring. Frase is the most accessible serious tool on this list for content and SEO teams that want to start acting on AI visibility gaps immediately.
Best for: Content, SEO, and marketing teams who want monitoring that connects directly to content action
Engines tracked: ChatGPT, Perplexity, Claude, Gemini, Google AI
Key metrics: Brand mentions, citations, share of voice vs. selected competitors, AI crawler bot access
Standout feature: Monitor-to-content workflow in one platform; MCP server and CLI for agent-native teams
Pricing: From $39/month billed yearly; 7-day free trial, no credit card required
Otterly.ai is the most accessible entry point on this list — a self-serve AI visibility tracker with transparent pricing and no sales call required to get started. For solo marketers, startup founders, and small teams that want to test AI visibility tracking before committing to an enterprise platform, Otterly provides meaningful coverage across ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity, and Copilot at a price point that makes the initial investment easy to justify.
Competitor depth is acknowledged as surface-level on lower tiers, and agency-grade multi-client workspace isn’t its strength, but for a single brand that wants to know whether it’s showing up in AI answers, Otterly does exactly what it promises at a price most budgets can absorb.
Best for: Solo marketers, startup founders, and small teams testing AI visibility tracking for the first time
Engines tracked: ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity, Copilot
Key metrics: Brand mentions, position in answer, sentiment, citations
Standout feature: Genuine below $30 starting tier with transparent self-serve pricing with no enterprise quote required
Pricing: From $29/month; Standard $189/month for 100 prompts
Visiblie is the only AI visibility tool on this list with automated hallucination detection which is the ability to flag when an AI platform provides incorrect information about your brand (wrong pricing, fabricated features, outdated facts) and alert you with corrective action steps.
For brands that have experienced AI-generated misinformation about their product, increasingly common as AI models train on outdated or inaccurate web content, this capability is more valuable than standard mention tracking. They cover up to 8 AI models on the Enterprise plan, and their testing methodology compared against manual API queries showed strong citation count accuracy.
Best for: Brands concerned about AI hallucinations generating inaccurate brand information, and teams that want 8-engine coverage
Engines tracked: ChatGPT, Google Gemini, Perplexity, Claude, DeepSeek, Grok, Meta AI, Mistral (Enterprise)
Hall is built for agencies managing AI visibility tracking across multiple client accounts. It has a project structure, reporting templates, and the ability to create pitch projects for new business prospects that most single-brand tools don’t accommodate.
Their UI scraping plus stratified sampling methodology captures the real-world answer experience rather than just clean API outputs. For agencies that want to sell AI visibility monitoring as a service line, Hall’s client management infrastructure is more mature than most tools in the category.
Best for: Agencies tracking AI visibility for multiple clients and creating prospect pitch projects
Engines tracked: ChatGPT, Perplexity, AI Overviews, AI Mode, Copilot, Gemini, Claude, DeepSeek (Business+)
Key metrics: Mentions, citations, sentiment, share-of-voice vs. competitors, per-engine breakdown
Standout feature: Pitch project creation for prospects — show new clients their AI visibility gap before they buy
Pricing: Lite (free); Starter $199/month; Business $499/month; Enterprise $1,499/month
AthenaHQ is the GEO agency platform built not just for tracking AI visibility, but for packaging it as a client-facing service. Their partner program, GEO certification resources, and Action Center (which suggests content creation and optimization based on visibility gaps) are designed specifically for agencies that want to add GEO as a service line with a structured, defensible methodology. Coverage spans 8 engines and they include a qualified lead referral program for agency partners.
Best for: Agencies building GEO as a packaged client service with certification and partner programs
Engines tracked: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok
Key metrics: AI visibility gaps, content recommendations, share of voice, citations
Standout feature: Agency partner certification program and qualified lead referrals
LLM Pulse is a structured, affordable AI visibility tracker for brands and agencies that want weekly (or more frequent on higher tiers) automated prompt runs across ChatGPT, Perplexity, and Google AI, with mention counts, citation logs, and visibility score trends surfaced in a clean dashboard.
It doesn’t cover the broadest engine list, but for teams that want a practical, low-friction GEO tracking foundation at a competitive price before committing to an enterprise platform, LLM Pulse hits the right balance of coverage, structure, and affordability.
Best for: Brands and agencies wanting affordable, structured GEO tracking without enterprise pricing
Gracker.AI is the most specialized tool on this list purpose-built for cybersecurity vendors and B2B technology companies that need AI visibility monitoring grounded in real buyer prompts from their specific industry rather than generic prompt libraries. Their free AI visibility score returns a usable read in about 60 seconds across 7 engines, and their paid tier adds continuous monitoring, AI-generated articles structured for citation, and Google Search Console plus Bing integration that anchors tracking in real buyer search behavior.
For B2B tech companies in cybersecurity, cloud infrastructure, or adjacent verticals, GrackerAI’s domain-specific prompt intelligence makes it more accurate for their use case than general-purpose tools.
Best for: Cybersecurity and B2B tech vendors needing industry-specific AI visibility tracking
Engines tracked: ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Google AI Overviews, Google AI Mode
Standout feature: Real buyer prompts sourced from Google Search Console and Bing — industry-specific, not generic
Pricing: Free AI visibility score; paid from $79/month
How To Choose The Right AI Visibility Tracking Tool
Match the tool to your team’s use case, not the feature list. A 10-engine enterprise platform is overkill for a startup tracking 20 prompts. An entry-level tracker is inadequate for a Fortune 500 brand managing AI visibility across 40 markets. Be honest about your current prompt volume, team size, and reporting requirements.
Prioritize tools that show you why you’re missing, not just that you’re missing. The most valuable AI visibility tools surface which competitor pages are being cited instead of yours, which prompts you should be winning, and what content changes would move your position. Monitoring alone is necessary but not sufficient.
Check Reddit coverage. Reddit drives approximately 40% of AI citations — and most AI visibility tools don’t track it. If the tool you’re evaluating doesn’t include Reddit in its coverage, you have a significant blind spot in your citation data.
Ask how they handle hallucination detection. AI platforms sometimes generate incorrect information about brands — wrong pricing, fabricated features, outdated product descriptions. A tool that only counts mentions without verifying accuracy could be counting damaging misinformation as positive visibility.
Verify their data collection methodology. Pure API-based tools may miss the RAG (retrieval-augmented generation) data and UI rendering differences that affect what users actually see. Look for tools that combine API access with real-world UI scraping for complete accuracy.
Conclusion
AI answer engines are the new front door for buyer discovery in 2026 and most brands don’t know whether they’re visible through it. Traditional SEO tells you about page rankings that fewer buyers reach every quarter as AI Overviews and chatbot answers intercept the query before a click happens. AI visibility tracking closes that blind spot by measuring what’s actually being said about your brand in the answers that buyers receive.
The tools that matter now are the ones that don’t just count mentions but tell you which content earns citations, which competitors are winning prompts you should own, and what to publish next to change the outcome. For organizations and agencies looking to track and build AI visibility, our list of top creative agencies for AI search visibility covers the agencies doing this work at scale.
If you want to feature your AI visibility tracking tools in 2026 on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
