Running a successful business-to-business (B2B) sales operation is a true challenge.
Finding potential customers and closing deals quickly and effectively involves many complicated tasks that can overwhelm even experienced in-house sales teams. That’s where outsourced sales companies come as a winning solution by offering dedicated sales resources.
Top B2B sales outsourcing companies give you the advantage of hiring first-class sales specialists with in-depth industry knowledge and professional skills. Their expertise allows them to effectively market and sell B2B products and services of any type while helping you build customer loyalty. B2B sales outsourcing firms also use special software to manage complex customer pipelines and nurture relations with potential clients at every stage of a sales funnel.
So, if your goal is to grow faster and at scale, consider trusting your sales process to the bestB2B sales outsourcing companies like the ones listed in this article.
B2B Sales Outsourcing Companies At A Glance
The table below shows where each B2B sales outsourcing company is based and its main services, as described in its profile.
Company
Location
Services
1. Abstrakt Marketing Group
St. Louis, USA
B2B appointment setting, inbound lead generation, creative services
2. SalesNash
Ottawa, Canada
Prospecting, appointment setting, sales development
3. GLO
Ipswich, UK
B2B sales outsourcing services, lead generation, LinkedIn automation
Abstrakt Marketing Group is a top B2B sales outsourcing and lead generation service provider in the United States that has helped over 2,000 clients in dozens of industries across all US states. Just in the last year alone, they set up an impressive 120,000 new sales meetings for their clients.
The companies working with Abstrakt typically see a return of $3 for every $1 invested in their services. Abstrakt has been refining its multi-channel marketing approach for a decade now, so its team perfectly knows what it takes to build a steady stream of qualified leads.
Services and expertise: B2B appointment setting, inbound lead generation, creative services, CRM integration, SEO, video production, Salesforce consulting
SalesNash has been the leader in B2B sales outsourcing for six years, operating across 18 countries worldwide. When it comes to building custom lead lists, you can count on over 99 out of 100 contacts being completely accurate, over half of them to open emails, and 4%+ of them to respond.
Compared to other businesses just waiting for potential customers to come to them, SalesNash will help you obtain up to five times more leads and turn them into real sales opportunities.
Services and expertise: prospecting, appointment setting, sales development, inbound marketing, virtual assistant, deliverability support
GLO is a multi-award-winning B2B sales company that relies on a data-driven approach. They have generated over 10,000 high-quality leads for clients, receiving over 70 five-star reviews on Google.
What’s more, GLO is part of an exclusive program called Future50 run by a major newspaper group, EADT. The company was also a finalist for the Digital Business of the Year award.
Services and expertise: B2B sales outsourcing services, lead generation, LinkedIn automation, email marketing, CRO, SEO, SEO copywriting, Google Ads
Location: Ipswich, UK
Team size: 30+ experts
Industries they serve: Automotive, Dental, Education, Energy & Natural Resources
Clients: Loft Insulation Installer, Costa Coffee Club Malta, Motus Truck & Van, and others
Lead Gen Dept. is one of the best B2B sales outsourcing companies in the United Kingdom, primarily serving technology-focused businesses. One of their unique advantages is that the company has team members distributed all around the world — USA, UK, India, Poland, Ukraine, Philippines, Portugal, and Israel. Each of their experts on board brings special skills that allow them to deliver great results for clients in various niches.
Their results speak volumes — a remarkable 54% of their client base comes from referrals. And it’s not surprising, given their exceptional 4.9 rating on Clutch. So if you’re looking to outsource B2B sales in the UK, Lead Gen Dept. is the sure way to go.
BDR.ai offers an innovative product that’s shaking up the world of B2B sales by delivering 10X more connections and 10X more replies. Instead of relying solely on human sales reps, you can outsource a big part of the sales process to their unique artificial intelligence system.
What makes their product so powerful is that it combines advanced AI capabilities with human oversight. You get the best of both worlds — a human touch and the scale, consistency, and automation of artificial intelligence.
Services and expertise: prospecting as a service, BDR.ai reach out, data as a service, Facebook AI prospector, BDR.ai one-click conversations
Location: Castle Rock, USA
Team size: up to 10 experts
Industries they serve: Information Technology, Advertising & Marketing, Telecommunications
Clients: Xenonlab.ai, SDR Systems Group, Growmyprofit.com, and others
Architecture of Sales stands as the premier B2B sales outsourcing company for businesses seeking quick and effective entry into the Polish market. With a small but powerful team of experts, they offer comprehensive support, including B2B lead generation, identifying potential business partners, locating acquisition opportunities, validating the Polish market, and conducting thorough market research. By assigning a dedicated Sales Development Representative (SDR) equipped with essential tools, Architecture of Sales ensures a seamless and efficient market penetration for clients.
Before beginning the collaboration, Architecture of Sales conducts a free onboarding session to thoroughly understand the client’s product, ideal customer profile, buyer personas, sales process, communication strategy, market value proposition, and customer pain points. Additionally, they offer support during meetings by participating alongside the clients to assist them with translations and follow-ups and keeping their partners engaged in the sales process. The team then provides constructive feedback for continuous improvement.
Their service includes all necessary software, hardware, and office space located in Gdańsk, Poland, ensuring clients have everything needed for a successful market entry. You can schedule a free 30-minute call with the Architecture of Sales team to discuss your project and see what they can offer for you company.
Services and expertise: lead generation, finding business partners, finding a company to buy, market validation, sales support, market analysis,
Location: Sopot, Poland
Team size: up to 10 experts
Industries they serve: Healthcare, Education, Technology, Fintech, eCommerce, Media & Entertainment, and others
Clients: VITS, Solwena, Moderan, Isetia, Sirkel & Mall, and others
HUMAN DIGITAL focuses on creating exceptional digital marketing campaigns that exceed clients’ B2B lead and sales goals. This top B2B sales company uses major online platforms like Google, LinkedIn, and Meta to run powerful marketing campaigns to connect businesses with high-quality sales leads.
They follow a proven nine-step process to ensure all their campaigns are carefully planned and target the right types of companies and decision-makers.
Services and expertise: B2B lead generation, social media marketing, search engine marketing, paid advertising, SEO, marketing analytics
Location: Sydney, Australia; Auckland, New Zealand; New York, USA
Team size: up to 10 experts
Industries they serve: Manufacturing, Energy & Natural Resources, Utilities
Clients: ABB Unstoppable, NRMA Insurance, Jif Professional Cleaning, and others
Callbox is one of the best B2B sales outsourcing companies in the USA. It has provided outsourced lead generation and sales services for over 15,000 companies globally across diversified industries. With their dedicated B2B sales teams, you can expand your reach into major markets across North America, the Asia-Pacific region, Latin America, Europe, the Middle East, and Africa.
The biggest companies in the world, as well as newly established startups, trust Callbox for their proven sales and marketing solutions powered by Human+AI.
Services and expertise: B2B sales outsourcing, B2B lead generation, account-based marketing, event marketing services, webinar and virtual event marketing, cross-border marketing, B2B sales data
Spaklead, as the name suggests, are experts at sparking interest from potential customers. It’s the top B2B sales outsourcing company in Ukraine, specializing in generating qualified leads for businesses through social media marketing and setting up sales appointments. Their team has experience across over 10 industries, while their combined experience in lead generation exceeds 20 years.
Notably, Spaklead’s key performance indicators show they achieve a median of 118% above targets for metrics like lead volumes.
Services and expertise: B2B sales outsourcing services, sales appointment, lead generation strategy development, email marketing, social selling, LinkedIn profile optimization
Location: Kyiv, Ukraine
Team size: up to 1000 experts
Industries they serve: Information Technology, Energy & Natural Resources, Fintech, Gaming
Strategic Sales and Marketing has been in the B2B lead generation industry for over three decades — since 1989. So, they are one of the pioneering and most skillful companies in B2B lead generation.
The numbers highlight their extensive experience and scale. Over 35 years, SSM has generated more than three million qualified sales leads for businesses across various industries. In addition, the company’s experts have made over 28 million cold calls and pitched to over 1.7 million decision-makers.
Services and expertise: B2B sales outsourcing, B2B appointment setting, B2B lead generation, inbound lead qualification, lead management, fractional sales rep services, marketing research and surveys, social media lead generation, sales coaching, website lead generation
Location: Farmington, USA
Team size: up to 250 experts
Industries they serve: Business Insurance, Manufacturing & Distribution, SaaS, Marketing, Cyber Security
Clients: CT Technology Council, Karen Spencer Design, Fusion Point, and others
Peoplr is a prominent B2B sales agency that boasts an impressive track record, delivering an average return of $13 for every $1 their clients invest in Peoplr’s services. A key strength of the agency is its global team of over 30 top-level professionals from nine different countries. The team includes skilled experts in areas like sales, data mining, software development, project management, and automation.
What’s more, Peoplr has extensive experience working with major Fortune 500 corporations as well as unicorn startups, gaining in-depth knowledge across industries like technology, B2B, and export businesses.
Services and expertise: sales outsourcing services, appointment setting, LinkedIn automation, content marketing, web development, media placement
Location: Lewes, USA
Team size: 30+ experts
Industries they serve: Information Technology, Manufacturing, Energy & Natural Resources, Fintech, Real Estate
Clients: InterMark, INTWIN, Haulmont, and others
What B2B Sales Outsourcing Includes
B2B sales outsourcing means handing part or all of your sales process to an external team. Most providers on this list cover the top of the funnel, and some also handle closing and account management. Typical services include:
Lead research and list building: identifying target accounts and decision makers that match your ideal customer profile.
Outbound prospecting: cold email, LinkedIn outreach and cold calling run by sales development representatives (SDRs).
Appointment setting: qualifying prospects and booking meetings directly into your sales team’s calendars.
Lead qualification and nurturing: following up with inbound leads and warming up prospects who are not yet ready to buy. For marketing-led pipeline programs, see our list of top B2B demand generation agencies.
Account-based marketing: coordinated campaigns aimed at a defined list of high-value accounts.
Full-cycle sales: outsourced account executives who run demos, negotiate and close deals.
Sales operations and reporting: CRM management, messaging tests and pipeline reporting.
B2B sales outsourcing companies generally use one of these pricing models, or a combination of them:
Monthly retainer: a fixed monthly fee for a dedicated or shared SDR team, tools and management.
Pay per appointment or per lead: you pay for each qualified meeting or lead that meets agreed criteria.
Commission or revenue share: part or all of the fee is tied to closed deals, more common for full-cycle sales.
Hybrid models: a lower base retainer plus performance bonuses.
The main cost drivers are the number of SDRs, the channels used, the complexity of your offer, the seniority of the target buyers, data and software costs, and minimum contract length. Always agree on what counts as a qualified lead or meeting before signing.
Frequently Asked Questions
What is B2B sales outsourcing?
B2B sales outsourcing is hiring an external company to run part or all of your business-to-business sales process. Providers typically handle prospecting, lead qualification and appointment setting, and some also manage closing deals and account management. It lets companies grow pipeline without hiring and training a full in-house sales team.
How much does it cost to outsource B2B sales?
The cost depends on the pricing model, such as a monthly retainer, pay per appointment or commission, as well as the size of the team, the channels used and the difficulty of reaching your target buyers. Contract length and data or software costs also affect the total. Compare proposals on cost per qualified meeting or opportunity, not only on the monthly fee.
Is outsourced SDR work worth it?
Outsourced SDR work is often worth it for companies that need pipeline quickly, want to test a new market or lack the time to hire and train an in-house team. It works best when you have a clear ideal customer profile, a proven offer and agreed definitions of a qualified meeting. It is less effective if your product needs deep technical selling that an external team cannot learn quickly.
Conclusion
Imagine handing off the complications of finding new potential customers, making initial contact, and setting up sales meetings to a specialized B2B sales agency. The best lead generation experts perfectly know how to fill your sales pipeline with qualified leads.
So if your goal is to rapidly grow sales, enter a new market, or launch new products or services, consider partnering with one of the top B2B sales outsourcing companies reviewed here.
If you want to feature your B2B sales outsourcing company on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
