Amazon trends and consumer habits can change in an instant. 2020 was a great example of this, as the pandemic caused some major shifts in the eCommerce industry.
These transformations resulted in Amazon thriving last year. According to Statista, their third-quarter sales hit $96.15 billion, far more than the $69.98 billion they achieved in the previous year.
Their web traffic also continues to grow. A total of 2.44 billion people visited Amazon in September 2020, up from 2.01 billion in February 2020.
You might be wondering: What can I expect for 2021 and how do I make the most out of my Amazon marketing strategy? The following Amazon marketing trends and products definitely deserve your consideration.
Amazon Trends & Trending Products – Boost Your Sales 5X
Everyone selling on the platform is constantly thinking about the same thing: What’s trending on Amazon? What marketing channels can bring me the most profitable results?
We’ve used some analytics tools to assess the market and determine what items are hot and which ones are on their way down.
Here are a few Amazon trending products that will add great value to your store assortment:
Face masks
No product was hotter in 2020 than face masks. Sales reached an all-time high back in May before cooling off a bit. However, the cooldown was likely due to sellers running out of inventory, as none of them could have predicted the demand.
After that, sales continued to rise and stayed steady the rest of the year. They’re still a hot item in January, and with the pandemic expected to keep impacting our lives for most of 2021, masks remain a good item to sell this year.
The best way to sell as many masks as possible is to come up with non-trivial fashion designs. For example, you can decorate them with rhinestones, prints, or brand logos.
Playing cards
With people looking for something to pass the time while in lockdown, many people turned to play cards. While analyzing the Amazon sales trends, we can see sales shot up in April. They dipped a bit in November but surged back over the holidays.
Sales have remained strong in January, and with many countries still facing restrictions, it’s likely this trend continues through 2021. This makes playing cards a good bet for sellers.
Just keep in mind that profit margins on cards can be low, so if you’re going to sell them make sure to use an Amazon FBA calculator to guarantee you can still make good money.
Chess sets
Apparently, when people aren’t playing cards, they’ve been playing chess. It seems like people have rediscovered this classic game as they look for new ways to entertain themselves at home during the lockdown.
Sales were pretty steady throughout last year but shot up in November and December. While you may consider this a typical holiday boom, sales have jumped up again in January. The reason? The release of ‘The Queen’s Gambit’ on Netflix is responsible for the soaring sales of chess sets! While this TV series is at its peak, the chess trend likely has staying power and should continue well into 2021.
Breathable fabric products & Women’s activewear
With a lot of countries imposing restrictions on social gatherings, many people are turning to exercise to keep themselves busy. The Amazon sales trends for the breathable fabric and women’s activewear niche are a great example of this. Sales surged when the pandemic first hit. They slowed down a bit in the summer but have been climbing steadily since July.
But it gets better: On top of the current government restrictions, we all know that the new year is about physical fitness. With lots of people making resolutions to get healthy, it’s definitely worth finding Amazon trending products in the women’s activewear niche.
Moisturizing lotions
People are sanitizing their hands more than ever these days, and while that’s great for keeping us safe from viruses, it makes our skin extra dry.
The moisturizer has always been an in-demand product, but sales jumped up noticeably last year and so far that trend is continuing into 2021. With constant sanitizing expected to still be a thing for most of this year, you can bet that moisturizer will continue to be trending on Amazon.
Amazon Marketing Trends: Optimize Your Product Listing And Reach A Wider Audience
Competition on Amazon is higher than ever, so you need to be doing everything you can to gain an edge.
These product listing optimization trends will definitely improve your products’ ranking:
Amazon SEO is still important
Even though Amazon is increasing its focus on ads, most shoppers still find items through organic search results. Because of this, it’s extremely important to include the right keywords in the title and description of your product listing. We’ve talked about efficient keyword optimization in our all-in-one Amazon guide.
Utilize a keyword tool to research Amazon search trends and find the terms people actually use to search for your items. Amazon Seller tools should become your reliable assistants.
High-quality photos
Online shoppers can’t see your products in person, so high-quality imagery will continue to be important if you want to generate sales.
Here’s what important when it comes to product images:
- High resolution: Blurry photos will turn customers away. Make sure your images are clear and show every detail of the product.
- Use multiple images: Take photos from multiple angles to show all the features and benefits that the item has to offer.
- Show it in use: If possible, show your product being used by someone. This helps people imagine themselves using it, which increases conversions.
- Show Before/After shots: If your product causes visible changes, compare the result with the original state.
Product videos
The use of video in digital marketing is on the rise, and the same is true for Amazon. Recent studies show that videos help 90% of consumers decide whether they want to buy a product. Thus, videos improve conversions by 80%.
Product listing videos are currently only available to sellers who have registered their brand with Amazon and manufacturers. So, if you have your own brand it’s worth going through Amazon’s Brand Registry process to gain access to this highly-converting feature.
A brilliant option of using videos is creating product tutorials (if relevant).
https://www.youtube.com/watch?v=mXY0e5pQwJ0
Ads are becoming more powerful
Amazon ads are still the best way to make sure your products get seen. Revenue in the category Amazon calls “Other” shot up 45.2% to $13.5 billion from advertising during the first three quarters of 2020, up from $9.3 billion the year before.
What’s the bottom line? More and more sellers are using ads to promote their products, so if you want to keep up, you should wisely optimize your Amazon ads strategy.
Stay on top of Amazon search trends and make sure you’re using the best keywords to create effective campaigns. It’s also a good idea to experiment with other ad types, such as display ads.
Amazon DSP ads
One of the newest Amazon ad options is Amazon DSP (demand-side platform). This service allows you to buy display, video, and audio ads both on Amazon, as well as sites all over the Internet.
Want to know the best part? These ads are programmatic, which provides you with a number of benefits, including:
- Better user targeting: Programmatic ads give you more options when it comes to targeting specific user types and devices.
- Reach more people: Find new customers by advertising on a wide variety of websites.
- Get the most out of your budget: These ads use machine learning to optimize ad buying, helping you get more for every dollar you spend.
If you’re looking for a new way to promote your products this is a great option.
Social media activity within Amazon
Amazon is investing in technologies that will help merge its advertising platform with social media. The most important of these is Amazon Posts, which gives sellers the opportunity to post stories and updates on their brands and products.
This is perfect for those that want to differentiate their brand from the competition. It also helps customers discover new items that are available on the platform.
Sellers can also live stream on the site now. Amazon Live lets you engage with customers in realtime and shoot live videos in order to demonstrate and promote your products.
Both Amazon Posts and Amazon Live are free, so if they’re not already part of your marketing strategy, give them a try in 2021.
More advertising options
As you’ve already seen, Amazon is continuing to give sellers new ways to advertise and promote their products. There have also been new advancements when it comes to reporting and ways to manage your campaign.
Expect further new innovations to appear in 2021 and be sure to stay up to date with any changes so you’re always getting the most out of your ads.
Conclusion
In order to succeed as a seller, you need to be able to adapt to the times. These are just some of the Amazon trends we’re anticipating. With every year, there will likely be new developments that no one could have expected.
Make sure to stay updated with changes and be aware of what’s happening in the market throughout 2021 so you can adjust your Amazon business accordingly!
