In a rising SaaS market, estimated to be worth approximately 197 billion U.S. dollars and to reach 232 billion U.S. dollars by 2024, good copywriting can make or break a business. 

As people look at many software options, your words and techniques of explaining things can help them choose your product. 

If you run a SaaS company, you know how important it is to communicate the value of your product to your potential customers. You need to convince them that your software can solve their problems, improve their lives, and make them happy. 

This article shares eleven useful ways to make your SaaS copywriting better. These tips will help you explain why your product is valuable, talk to your audience effectively, and get more people to buy. 

If you’re new to marketing or have been doing it for years, these ideas will help you write in a way that really speaks to the people you want to reach.

Top Strategies For Effective SaaS Copywriting

1. Know your target audience 

Knowing your target audience is crucial for SaaS copywriting. To do this well, you need to do careful research about the market and the people you want to reach. Create buyer personas, which are like imaginary examples of your ideal customers. 

These help you understand who you’re writing for. It’s also important to figure out what problems your audience faces. What makes their work hard? What frustrates them? 

When you know these things, you can write in a way that speaks directly to their needs. This makes your message more powerful and helps people see how your product can help them. 

2. Write clear and concise headlines

Headlines serve to grab people’s attention and make them want to learn more. A good headline should tell readers about the problem your SaaS can fix. Use words that make people stop and think. 

Your headline should make readers feel like they need to know more. Try different headline formats to see what works best. Some good ones are questions, how-to’s, or lists. 

Remember to keep it short and easy to understand. The right headline can make people want to use your SaaS product. 

3. Focus on benefits, not just features

When writing about your SaaS product, it’s important to focus on how it helps people, not just what it does. Think about the problems your customers face and how your product can solve them. 

Instead of just listing features, explain how your software will make their lives better or their work easier. 

For example, if your product saves time, describe how customers can use that extra time. If it helps them make more money, explain how. 

Use simple words to show how your SaaS meets your customers’ needs and improves their daily lives. This approach helps people understand why they should choose your product.

4. SEO content optimization 

SEO helps people find your website when they search online. To make your content easy to find, identify relevant keywords that your target audience uses. Use tools like Google Keyword Planner or SEMrush to find high-volume, low-competition keywords.

Put them in your writing, but don’t overdo it. Also, create short, interesting meta titles and meta descriptions for your page. Ensure each page has unique meta elements to avoid duplicate content issues and create content that should be high quality and well SEO optimized. 

These show up in search results and help people decide to click on your site. By doing these things, more people can find and visit your website, which is great for your SaaS business.

5. Incorporate a call-to-action

Calls-to-action tell readers what to do next. A good call to action guides people to take a specific step, like signing up or trying a demo. Don’t just use boring phrases like “Click here.” 

Instead, make your call to action exciting and clear. Remind readers about the good things they’ll get by taking action. 

For example, you could say, “Start saving time today!” 

This helps people understand why they should act. Put your call to action where it’s easy to see and use. By doing this, you help more people use your software and grow your business.

6. Talk about numbers

Numbers make stories more exciting. When you’re writing about a product’s specifications, using real facts and figures can make people pay attention. 

For example, “90% of our customers save 2 hours a day with our tool.” 

It’s like showing your audience instead of just telling them about it. And when you use numbers and examples from real companies, people are more likely to believe what you’re saying. 

It’s a great way to prove that your product really works and can help others too. You can also use star ratings or customer reviews to show how much people like your product.

7. Speak your audience’s language

When writing for a SaaS product, it’s important to use simple words that everyone can understand. Don’t use complicated words that might confuse people. 

Instead, rephrase them, use short sentences, and break up your writing with bullet points or headings. This makes it easier for people to read and understand. Think about who you’re writing for and use words they know. 

For example, if you’re writing for small business owners, talk about things they care about, like saving time or money. 

Don’t use too many technical words, even if your product is very technical. Explain things in a way that makes sense to most people. Remember, your goal is to show how your product can help people, not to show off how smart you are. 

8. Use a consistent voice and tone

Use the same voice and tone all the time. This means knowing how you want to sound and sticking to it. Your tone is the feeling you give off, like being friendly or serious. Your voice is how you say things in your own special way. 

To figure out your tone and voice, think about;

• Who are you talking to?
• What do they want?
• What makes your brand special?
• What do you believe in?

Look at other brands you like for ideas. By keeping your writing style the same, you help people recognize and trust your brand more easily.

9. Use storytelling techniques

Storytelling can make your product more appealing to customers. Describe a problem this character has that your product can solve. Creating stories about real people using your product shows how your product helps them overcome this challenge.  

Use simple words and give specific examples to help readers picture the story. Keep it short and interesting. 

Good stories:

• Grab attention
• Keep people interested
• Make them want to try your product

End your story by inviting readers to try your software. By telling a relatable story, you can help people understand and connect with your product, making them more likely to become customers.

10. Use customer feedback to address pain points 

Customer feedback is a great way to show how your product helps people. When writing about your SaaS product, use stories from happy customers, these are social proof. 

Pick customers who are like the people you want to attract. Ask them how your product fixed their problems and what good things happened. Use their exact words and include their name and picture. 

Put these stories on your website and in emails. This helps new customers see that your product really works. It also shows how it can solve their problems too. 

11. Humanize your copy 

When writing for SaaS products, it’s important to remember that you’re talking to real people, not robots. Your words should sound friendly and natural, always use a conversational tone.

We are seeing more and more companies using AI in the content creation process, this sometimes creates further complications. For instance, AI content lacks human creativity, personalization, and in-depth analysis. It is always a good option to humanize AI content before publishing.

Another crucial thing related to AI content is that Google now has strict parameters. Google penalizes websites with unhelpful content, and AI content (if not edited properly) has no value at all. In such cases, use online tools to detect AI writing. For English content, you can use ai-detector.info, and for spanish content, detectordeia.net is a handy tool.

Use simple words and short sentences that are easy to understand. Make your content readable, and avoid complicated jargon or technical terms that might confuse readers. 

By making your writing more human, you’ll connect better with your audience and help them see the value in what you’re offering.

Conclusion

Writing for SaaS products doesn’t have to be hard. The key is to keep things simple and focus on how your product helps people. Talk to your readers using easy words, and tell stories about how your product makes life better. 

Remember, it’s not about showing off fancy words – it’s about helping people understand why your product is great. ReVerb will help you with effective SaaS copywriting that will make more people want to use what you’re selling and become loyal customers. Contact us today for support!