Getting more social media followers for your small business is important for your online marketing strategies.

This is because social media platforms provide small businesses with the right avenue to interact and engage with their audiences.

According to Statista, there were 4.59 billion social media users in the world in 2022. This number is expected to grow to 5.85 billion by 2027. These are huge numbers and allow small businesses to market their products and services on social media.

However, most small businesses do not have enough resources to hire social media experts to help them grow their social media followers. So, how can you get more people to follow you, even with a limited budget? 

Here are a few actionable tips and tricks.

5 Tips & Tricks To Get More Social Media Followers For A Small Business

1. Curate a good brand identity

It does not matter whether you are running a small business or just your own small brand, you should make sure that you have curated a good brand identity. This does not mean getting a logo or creating a profile and adding a photo. It is more than just that.

The identity of your brand should be seen through your social media profiles and every post shared on the platforms. You should come up with a specific and unique tone of voice and style guide, which includes designs, filters, and color schemes for your posts.

Anything you share should reflect the image of your brand. This will show people how serious you are. It will also make it easy for them to identify with your brand. This way, you will get more people to follow you on your platforms.

2. Post eye-catching images

Someone once said that images speak louder than words. It is also important to note that you have just a few seconds to attract the attention of potential followers. Most people do not have enough time to read through text posts.

One of the easiest ways to attract the attention of your followers is through eye-catching images. When sharing content, think about how you can create an image to represent the message you are trying to pass. You can do this on your own.

Even if you are not a graphic designer, you can edit photos with BeFunky’s photo editor. You do not have to be a specialist to use this intuitive tool. It comes with all the features that you need to create eye-catching images without any external help. 

3. Follow the right accounts

Growing your social media following can be compared to a healthy relationship. This means that you need to give to get something in return. In this case, ensure that you have also followed the right accounts for you to gain some followers.

However, this does not mean that you will get a follower instantly when you follow an account. Instead, you can use it to build connections. Look at the accounts that share content that inspire you or brand advocates that you can partner with.

These are the accounts you need to follow. Ensure that you engage in their posts and mention them when sharing your content. This way, their followers (or even they) will notice your account, and a bigger percentage of them will follow you.

4. Post with purpose and consistently

Chances are that you have either heard or done some research about the number of times you are supposed to share content on your social media platforms. However, the frequency of sharing content is not the only thing you need to look at.

You should always share your content with purpose, albeit frequently. If, for instance, you share content every day, ensure that you create a solid content plan for your audience to find new posts actionable, inspiring, and helpful. This is the only way they will engage with you.

In addition, they might share your content with like-minded people. This way, you will easily grow your following on your social media accounts. You can find out the type of content your audience likes to ensure that you share exactly what they need.

5. Engage with your audience

Imagine a situation where you are out on a date. The other person, however, spends the whole evening speaking about themselves without giving you a chance to respond or talk about yourself. Would you give them another date? Most likely not.

Social media platforms are like that. You should not treat them as avenues for you to talk about your business or products continuously. Instead, ensure that you are inviting conversations and connections through engagements.

Growing your social media following is very important, especially if you are running a small business. It gives you an avenue to advertise and sell your products to a ready market.