Link management refers to organizing and monitoring different links a business uses to market its services and attract customers. 

It’s a highly beneficial process that brands can utilize to analyze their growth and reach amongst the public. 

That’s how link management helps businesses make well-informed decisions on the best methods to bring maximum customer reach. 

Here’s how you can make the most out of this useful tool.

8 Link Management Methods That Drive Website Traffic

1. Make use of paid ads 

Paid ads are an excellent method to raise website traffic. You can use ads on various social media platforms such as Facebook, Instagram, Pinterest, TikTok, and more to promote your business. 

Create ads that your audience finds most relatable to their needs. For example, curate ads around discounts, new launches, free resources, and more that can drive curiosity and enable people to click the ads and view your website. 

2. Build social media interactions

Social media is a powerful tool that can play a part in attracting higher website traffic. 

You can use your online profiles for advertising your business through interactive posts. Create polls for your audience to vote on, host Q&As, build comment conversations, etc., to get people excited about your offerings. Share features with links that redirect to your website; your followers will only have to click to visit. 

3. Create a mailing list

Emails are not only beneficial for marketing but also for attracting more customers and raising traffic. 

Create mailing lists for your consumers that speak about new launches, or provide exclusive, email-only discount offers. When people sign up to your mailing list, you can use it to share valuable links in the content that will redirect back to the main web pages.

4. Make use of SEO tools

Search Engine Optimization (SEO) is the leading method to drive organic website traffic. 

Different tools help you find keywords, analyze rankings, and more. You can use them to your benefit to optimize your web pages or other resources to drive traffic via the relevant keywords.  

5. Build high-quality backlinks

Backlinks are unique sources users can add to materials like blog posts, press releases, and other copies on external platforms to redirect the viewers to your website. 

You can use tools such as link shorteners to create custom and specific links for your guest posts to make attractive backlinks. These tools also allow you to create a few backlinks for different sources, increasing the chances of better website traffic. Creating a vanity URL can further enhance brand recognition by making your links more memorable and professional.

6. Use QR codes in your digital marketing

Dynamic QR codes are quick and simple tools to direct higher website traffic. You can use them on different forms of print media, such as business cards, flyers, standees, and more. 

When people see the QR code, they can scan them with their smartphones and instantly view your webpage. It’s a relatively modern and convenient method to generate more website traffic. 

For a detailed guide on how to make a dynamic QR code, check out this comprehensive tutorial covering everything from essential steps to effective tips. This will help maximize the efficiency of your link management strategy, driving even more traffic to your website.

7. Build online communities

Building online communities with your local audience is a great way to raise website traffic. You can create online Facebook groups, WhatsApp groups, or more to engage and interact with your customers. 

You can also use these channels to promote news about your brand, which can help you increase the inflow of traffic to your website. 

8. Create video content 

These days, short-form video content has gained high popularity. Videos can help you reach a larger audience base who can contribute to incoming traffic to your website. 

Curating content such as short behind-the-scenes looks, process videos, etc., and sharing them to social media profiles with a link to your main website, is an excellent way to increase traffic inflow. 

Conclusion

Website traffic is vital to any growing business to help them stay relevant in the market and build an audience base. Using different link-sharing methods makes it possible to attract more viewers to a brand’s website and make more people aware of its offerings. 

Cooperating with a professional digital marketing agency will ensure your website traffic is growing steadily. ReVerb will help you implement highly-productive marketing campaigns in various directions, including SEO, email marketing, SMM, and other channels, to generate the biggest traffic possible!