Top A2P SMS Service Providers And Messaging Platforms
Natalie Plahonina
Content Writer - ReVerb
03.11.2023
The A2P (Application-to-Person) messaging market is experiencing rapid growth within the mobile communications industry, with a consistent yearly revenue growth of around 5%. Projections for 2027 indicate that this market is set to soar to a staggering $80 billion.
A2P messaging is critical for businesses seeking effective ways to reach a wide audience for various purposes locally and internationally. In addition, A2P software can be used for delivering promotional offers, discounts, and marketing campaigns directly to customers’ mobile devices.
This method is a must-have for engaging users and driving sales, as users usually read SMS messages promptly. Moreover, A2P messaging is often more cost-effective than traditional forms of communication, such as calls.
By providing timely information like order updates, appointment reminders, and relevant offers, A2P messaging enhances customer satisfaction and loyalty. This technology also facilitates customer support, collecting feedback, and customer surveys and allows you to gather insights, assess customer satisfaction, and make data-driven decisions for improvement.
Indeed, businesses benefit significantly from using modern A2P software tools and services, as they offer a multitude of advantages that directly contribute to a business’s success.
Choosing the right A2P software from numerous options can be a challenging task. Therefore, we’ve selected the top A2P SMS service providers that come highly recommended for businesses within various sectors, highlighting their key features, pricing, and noteworthy facts.
A2P SMS Providers At A Glance
The table below summarizes the key features and pricing model of each A2P SMS provider in this list, based on the details in each profile. Check each provider’s website for current rates in your country.
Provider
Key features
Pricing model
1. Invoke Mobile
Direct connections to 2,000+ carriers, simple HTTP API, delivery reporting and analytics
Custom quote
2. Clerk Chat
AI SMS and MMS messaging, platform integrations and API, customizable contact groups
Free tier plus monthly subscription plans
3. DialMyCalls
Automated calling, mass texting, automated texting
The first on our list is Invoke Mobile, one of the best global SMS service providers, with 20 years of experience serving both startups and Fortune 500 companies. Its powerful A2P messaging platform gives you complete control over every aspect of your operations, from sending SMS messages to seamlessly accessing comprehensive data and analytics, all within a single dashboard.
Invoke provides a wide range of client benefits, including seamless connections to over 2,000 mobile providers, competitive pricing, instant delivery reports, and streamlined automation once the initial setup is complete.
Moreover, Invoke Mobile is designed for skilled coders who apply advanced technology to create unique experiences for high-tech companies.
As an industry pioneer in A2P mobile messaging, Invoke Mobile empowers your organization to effortlessly connect with your target audience in the most efficient way.
Key features:
Direct connections to more than 2,000 carriers
Simple HTTP API connection
Data analytics, including delivery reports
Affordable pricing
20 years of experience in the field
Advanced integration capabilities for high-tech companies
Pricing:
Contact Invoke Mobile to find out the best available prices according to your needs.
Trusted by ITV, Slack, Canva, and 1000 other startups and Fortune 500 companies, Clerk Chat is considered the simplest and the most compliant AI SMS and A2P SMS service provider. This messaging platform can integrate seamlessly with major platforms and offers features like customizable contact groups, scalable AI conversations, bulk messaging campaigns, and in-depth analytics.
Their extensive capabilities simplify the automation of messaging workflows, making it easy for businesses to manage large-scale communication campaigns. Additionally, Clerk Chat emphasizes security and compliance, ensuring that all messaging adheres to industry regulations.
No matter the industry, Clerk Chat enables SMS messaging on existing business phone numbers for businesses worldwide, ensuring enhanced customer engagement and communication. Options are available for activating a new number, too.
Key features:
AI SMS and MMS messaging
Platform integrations and API
Customizable contact groups
Scalable AI conversations
Workflow design and automation
Bulk messaging campaigns
Analytics for messaging performance
Compliance and security
Pricing:
Free – $0.00; 100 SMS, 1 inbox, your own number
Starter – $14.99/month ($9.99 if paid a year subscription); 50 SMS/user, multiple inboxes, your own number
Unlimited – $29.99/month ($19.99 if paid a year subscription); unlimited SMS, multiple inboxes, your own number
With hundreds of positive reviews on numerous platforms, DialMyCalls is a leading SMS service and text message website. Giving the convenience of setting up a free account, the platform offers an efficient and user-friendly method to reach out to thousands through text messages, automated phone calls, and emails.
DialMyCalls has a proven track record, having served over 40,000 customers and sent an impressive volume of over a billion text and voice messages. The platform supports mass texting, SMS broadcasting with two-way messaging, sending notifications on the go from any mobile device, seamless incorporation into existing services or applications, and so much more.
DialMyCalls is dedicated to providing excellent customer service, with a responsive support team available 7 days a week to assist with any inquiries or issues. Furthermore, the platform provides detailed broadcast statistics for immediate insight into the reach and impact of each message sent, alongside a comprehensive CMS that simplifies the integration of contact lists.
Phonexa offers a comprehensive lead-generation solution that puts businesses in full control of their campaigns, channels, publishers, and networks. This all-in-one platform combines the power of lead, call, and click tracking with a cloud phone system, user behavior analytics, suppression list management, and a robust messaging solution.
Phonexa’s email and SMS marketing feature allows you to tackle common challenges like deliverability, crisis management, and segmentation. The platform’s smart throttling tools help ensure that your messages reach the right audience at the optimal time, maximizing engagement and minimizing issues.
Building precise lists has never been easier with Phonexa’s simplified list-building tools. A single tagging action allows you to instantly create accurate lists so that you’re always targeting the right audience. With advanced ESP and SMS controls, Phonexa enables you to craft personalized campaigns that engage users both in their inboxes and on their mobile phones.
Having the A2P SMS Market Impact Award from Tier One in 2023, MobiWeb established itself as a leading international A2P messaging hub. Being a GSMA associate member and a MEF full member, MobiWeb plays an active role in developing the mobile ecosystem.
Since 1999, the company has successfully served 2,000+ clients across the B2B, B2C, and C2C sectors, consistently meeting the most complex enterprise demands and providing high-quality SMS services.
MobiWeb has gained enormous popularity for its extensive array of features, including real-time analytics, rapid performance, global compliance, and 24/7 support. What’s more, MobiWeb MobiWeb enables you to reach audiences in over 180 countries, covering 1000+ mobile operators.
Trusted by IBM, WIX, and Greyhound, Plivo is a robust SMS API platform crafted to engage with customers and drive the growth of your business. With Plivo, you can secure your applications with two-factor authentication, deliver alerts, notifications, marketing messages, SMS surveys, NPS software for customer feedback, and appointment reminders, and implement an SMS autoresponder.
Apart from global coverage across 190+ countries, you can personalize your sender ID in more than 100 countries outside of Canada and the USA. Furthermore, Plivo provides the capability to receive incoming messages in 14 countries.
Choosing Plivo as an A2P SMS provider, you’ll get access to powerful SMS functionality such as message queueing, long message concatenation, number pooling, multilingual support, real-time feedback, and personal data protection.
Key features:
Support for any character set
Long message concatenation
Delivery report notifications
Message queuing
MMS-rich media support
Message body purging
Sensitive data protection
Smart rate limiting
Automatic opt-out handling
Conversation API
Number pooling
Intelligent message encoding
Pricing:
Plivo provides SMS pricing for over 190 countries. To learn more, you can check the details.
Sinch provides the best A2P SMS services, guaranteeing a flawless delivery experience and premium customer support. Their clients range from scaleups to well-established enterprises across diverse sectors, including healthcare, telecommunications, finance, retail, media and entertainment, sports, and hospitality.
When partnering with Sinch, you’ll benefit from clear pay-as-you-go SMS pricing, a secure and swift A2P messaging platform, direct connections to over 600 carriers, and valuable customer insights to guide data-driven decision-making.
Key features:
600+ direct carrier connections
Carrier-grade platform
Global compliance
Smart routing engine to speed up message delivery
1 or 2-way SMS messaging
Analytics and reports
Local numbers in 60+ countries
Pricing:
SMS Pricing for North America: starting with $0.0078 per SMS for sending and receiving.
Global SMS Pricing: check out the details here based on your country.
With 450+ client reviews and a 4.6 rating on platforms such as Software Advice, G2, and Capterra, rest assured Text Magic provides the best A2P SMS services for enterprises. From single sign-ons, audit logs, and sub-accounts for team members to advanced performance metrics and secure text messaging, these solutions are designed to enhance business operations.
In addition, a wide range of TextMagic’s features includes text and bulk SMS sending, two-way SMS chat, seamless integration with Zapier, virtual mobile numbers, scheduled messaging, SMS attachments, effective SMS opt-out management, effortless mobile number imports, and more.
Key features:
Sub-accounts for team members
Single sign-on for enterprises
Enterprise SMS solutions
Reporting and analytics
Secure text messaging
Incoming message automation
Carrier lookup and number validation
Two-factor authentication
SMS marketing campaigns
SMS API gateway
Pricing:
Check out Text Magic’s pricing here based on your country, or use their pricing calculator. Also, you are able to get a no-obligation 30-day trial and free credit for testing.
Looking for the best global SMS services? Twilio is a trustworthy partner for cross-channel messaging. As a top player in CPaaS, Twilio equips you with the essential tools to reach the market faster, including developer-friendly APIs, seamless scalability, and integrated software to ensure compliance, optimize routing, and advanced use cases.
Twilio has helped thousands of organizations in different industries like financial services, healthcare, hospitality, public sector, real estate, and retail. Equipped with a global presence in 180+ countries, an array of compliance tools, and real-time analytics, this best-in-class SMS service provider is ready to assist you in scaling your business and fostering meaningful customer relationships.
Key features:
Real-time analytics
Global compliance
2-way SMS conversations
Intelligent routing
Cross-channel messaging
Coverage of over 180 countries with localized sender information
Pricing:
Twilio’s Pricing is based on destination: choose your country and get an accurate quote.
Experience the power of ClickSend for swift, budget-friendly text messaging that delivers an astonishing 98% open rate! Plus, with its A2P SMS platform, you’ll be able to set a smart workflow for SMS automation, simplifying the sending process.
Join the thriving global community of 90,000+ companies that have elevated their customer communication with ClickSend’s innovative services and tools.
Key features:
Global 24/7 support
Enterprise-level security with 99.95% uptime SLA guarantee
Lightning fast delivery
2-way SMS conversations
Informational text messages
Promotional SMS campaigns
Global coverage
Unlimited users and contacts
No monthly fees
No setup fees
Pricing:
The cost for Outbound SMS begins at $0.1767 per message for quantities less than 5,000 messages.
5k or more – $0.1537 per message
50k or more – $0.1397 per message
150k or more – $0.1330 per message
Over 250k – contact ClickSend for more details.
Keep in mind that inbound messages are free. For more additional information, contact ClickSend.
Infobip is among the best A2P SMS service providers, with the top global companies like Uber, Virgin, Unicef, and Burger King choosing it. The company is proud to be named a leader by Gartner Magic Quadrant for CPaaS in 2023.
Using Infobip’s SMS services, there were 2.5 billion messages sent on Black Friday 2022, with a remarkable total of over 250 billion messages delivered throughout the year.
Start your journey with Infobip today to achieve lightning-fast delivery rates, enhance customer engagement, and optimize costs through an excellent SMS communication strategy. For maximum convenience, Infobip gives the flexibility to select from various payment options, including pay-as-you-go, volume discounts, or fixed rates.
Key features:
Global compliance
Shortcodes, long codes, and 10DLC available in more than 150 countries
Message automation and personalization
2-way SMS
Global reach
24/7 support
Fraud protection
All on one platform
9,700 global connections
Intelligent routing
Pricing:
You can register for free and enjoy a 7-day trial period using Infobip’s product. To get more details about pricing – contact Infobip experts.
Route Mobile is a trusted A2P SMS provider, making a huge impact through personalized messaging for conversational businesses. Its highly customizable messaging APIs significantly elevate customer engagement and build a safe, secure, and interactive messaging experience.
If you aim to win from all the features and benefits of A2P SMS, Route Mobile got you covered! They can fulfill any global requirements while delivering exceptional messaging solutions.
Key features:
Dynamic and multilingual messages
Instant delivery
Group SMS and messaging
24/7 support
Real-time analytics
Personalized messages
Global compliance
Pricing:
Contact Route Mobile to know more about the best pricing options or ask for a demo.
As a trusted A2P SMS provider, Message Bird offers a comprehensive platform for sending and receiving SMS messages, backed by a network of over 240 direct carrier connections.
With their help, you’re able to enhance personal customer care by sending SMS marketing campaigns, commerce campaigns, and verifications. Moreover, you can effortlessly engage with your customers by delivering alerts and updates, even without internet access.
MessageBird’s SMS features encompass branded messaging, clickable links, local numbers, and shortcodes, providing versatile communication options for businesses.
Key features:
240+ direct carrier connections
Integration via REST API
Real-time insights and analytics
Global compliance
Branding, local numbers, links, shortcodes
Pricing:
Check out the pricing based on your country here, or contact their sales for more details.
DecisionTele is a trusted provider of A2P SMS services, known for its innovative approach to business messaging solutions. Catering to companies of all sizes, DecisionTele delivers a seamless communication experience with its feature-rich platform. Businesses can efficiently engage customers through bulk messaging, real-time delivery reports, and powerful automation tools. The platform’s global reach spans over 190 countries, supported by secure connections to top carriers worldwide. DecisionTele emphasizes compliance and data protection, ensuring secure messaging for industries such as healthcare, finance, and retail.
Key Features:
Bulk messaging with advanced segmentation
Real-time delivery reports and analytics
Compliance with global regulations
API and integration capabilities
Secure messaging with encryption
Global reach across 190+ countries
Pricing: DecisionTele offers flexible pricing plans tailored to meet your needs. Contact their sales team for a personalized quote.
Emitrr is a leading A2P software that can be used by businesses across all industries and sizes, including healthcare, retail, hospitality, home service, law firms, etc. The software not only comes with communication features such as SMS and VoIP but also capabilities like reviews and reputation management, appointment reminders, and scheduling.
You can either choose and pay for just SMS or customize and include more capabilities depending on your business needs.
Emitrr is also rated 5/5 on Capterra by users for its excellent customer service and 4.9/5 for value for money. Overall, Emitrr is a great SMS software to consider if you are looking for efficiency at an affordable price.
Key Features:
2-way texting
Group texting
MMS texting
Recurring texts
Mass/bulk texting
Drip campaigns
Contact management
Integrations with 1000+ tools
Personalization
Unified inbox
Automation
Segmented list
Templates
Auto replies
Opt outs
Pricing:
Emitrr offers affordable and flexible plans starting at $149/month.
A2P 10DLC Registration In The US: What To Know
A2P 10DLC is the system US mobile carriers use for application-to-person text messages sent from standard 10-digit long code phone numbers. If your business sends SMS to US recipients from a local number through a messaging platform, you will generally need to register.
Brand registration: you register your business details, such as legal name and tax ID, through your messaging provider with The Campaign Registry.
Campaign registration: you describe each messaging use case, for example marketing, account notifications or two-factor authentication, with sample messages and how recipients opt in.
Carrier review and fees: carriers review registrations and charge registration and per-message carrier fees, which your provider passes on.
Throughput: your approved brand and campaign type determine how many messages you can send and how quickly.
Consequences of skipping it: unregistered traffic from 10-digit numbers is likely to be filtered or blocked by carriers.
Toll-free numbers and short codes follow their own verification processes, so ask your provider which sender type best fits your volume and use case.
How To Choose An A2P Messaging Provider
Coverage and carrier connections: check which countries you need and whether the provider has direct carrier connections there, which usually improves delivery.
Compliance support: look for help with 10DLC, toll-free verification, opt-in management and local regulations such as GDPR.
API and integrations: confirm there is a well-documented API and ready integrations with your CRM, helpdesk or marketing tools.
Channels: decide whether you need SMS only or also MMS, WhatsApp, RCS, voice or email from the same platform.
Pricing model: compare per-message rates, monthly plans, carrier fees and number rental costs for your expected volume and destinations.
Reliability and support: ask about delivery reporting, uptime commitments and support hours.
A2P SMS, or application-to-person SMS, is any text message sent from a software application to a person’s phone rather than from one individual to another. Examples include one-time passwords, appointment reminders, delivery notifications, alerts and marketing messages. Businesses usually send A2P SMS through a messaging provider’s platform or API.
What is A2P 10DLC and do you need it?
A2P 10DLC is the US carrier framework for business text messages sent from standard 10-digit phone numbers. If you send SMS to US recipients from a local 10-digit number through a messaging platform, you generally need to register your brand and campaigns through your provider. Unregistered messages are likely to be filtered or blocked, and registration also sets your sending limits.
What is the difference between A2P and P2P messaging?
P2P, or person-to-person, messaging is a conversation between two individuals using their phones. A2P messaging is sent by a business application to people, often at high volume and automatically. Carriers treat the two differently, so businesses sending automated or bulk messages must use A2P routes and follow registration and consent rules.
The world of A2P SMS services is dynamic and diverse, offering businesses a great range of powerful tools to enhance their communication strategies. As we’ve explored the top A2P SMS service providers, it’s evident that businesses now have access to highly efficient, secure, and versatile solutions.
Whether it’s reaching a global audience, ensuring data security, or improving customer engagement, the top A2P SMS service providers highlighted in this article are at the forefront of delivering exceptional services. Hopefully, you’ve found the right one that fits best to your unique goals.
If you want to add your SMM messaging platform to this list, email us with your request. After a thorough review, we’ll decide whether it’s a valuable addition.
