Best Video Converter Software And Tools To Convert Video To MP4

What are these useful tools for changing video formats seamlessly? Video converters gained immense popularity among average users and expert video creators.

Knowing how to convert your videos to MP4 format with a video converter is a vital skill, whether you make an instructional video, marketing content, or a short social media video. 

They help make videos more accessible and available on any device. And that’s why the variety of options is impressive. There are also other tools to facilitate access to videos. You can convert your mp4 to qr code to easily share it with your audience.

So, how do you choose the right program? In this article, we review top software to transcode your videos to the most popular and convenient mp4 format. 

MP4 Video Converters At A Glance

Here is a quick comparison of each video converter’s pricing model and what it is best for, based on the reviews below.

Tool	Pricing model	Best for
1. Movavi Video Converter	Free version with limits, paid version	Easy, reliable conversions such as VOB to MP4
2. VideoProc Converter AI	Paid lifetime license	Batch converting video and audio
3. Winxvideo AI	Free trial, then lifetime license	Fast GPU-accelerated conversion
4. Any Video Converter	Free, Pro and Ultimate versions	All-in-one conversion, compression and editing
5. Vizards Clip Maker	Not stated	Quick, simple conversion to MP4
6. Adobe Media Encoder	Free trial, then subscription	Professional encoding workflows
7. HandBrake	Free and open source	Free transcoding across operating systems
8. ConvertFiles	Free online tool	One-time conversions in the browser
9. Invideo Video Converter	Free	Free online conversion without a subscription
10. Freemake Video Converter	Free	Converting between many formats and devices

The Best MP4 Video Converters For Various Devices

1. Movavi Video Converter

Movavi Video Converter is an easy-to-use, reliable tool that can convert VOB to MP4 and lots of other file formats seamlessly. It’s a great choice for content makers and average users without any technical experience. This all-in-one toolkit enables users to convert, compress, record, edit, and burn videos to discs.

It provides a trial version so users can try out features before making the purchase. 

Pros:

• It offers a straightforward interface;
• It supports over 180 file formats;
• This tool ensures fast conversion as well as batch processing;
• The software comes with diverse built-in editing tools;
• It offers a video compression option without quality loss;
• You can search for subtitles and customize them for your video;
• It provides automatic video improvements;
• Device detection allows people to choose from 200 ready-made presets.

Cons:

• The free version may have limitations and add watermarks to videos;
• The paid version may be expensive for some users.

2. VideoProc Converter AI

VideoProc Converter AI offers a comprehensive solution for batch converting videos, audio, and DVDs to over 420 formats, including MP4 HEVC/H.264, AVI, MOV, MKV, FLV, WMV, MP3, AAC, WAV, OGG, FLAC, and more. You can also compress large files, save videos offline in original quality, and perform quick edits like cutting, merging, cropping, and rotating, all with GPU-accelerated speed.

What sets VideoProc Converter AI apart are its advanced AI tools. AI Super Resolution can upscale old or low-resolution videos and images to stunning 4K/8K/10K while also denoising, deblurring, and adding lifelike details. AI Stabilization smooths out shaky footage, and AI Frame Interpolation increases frame rates to 60, 120, 240 FPS, or even higher for ultra-smooth playback.

It’s user-friendly, making it accessible for beginners, and offers great value with a lifetime license at just $29.95, which includes unlimited usage and free upgrades. 

Pros:

• Simple and beginner-friendly interface;
• Supports over 420 formats and batch conversion;
• Powerful AI tools for upscaling, stabilization, and frame rate boosting;
• Compresses large videos without quality loss;
• Includes editing features like cut, merge, crop, and rotate;
• Downloads and saves videos offline in original quality;
• GPU acceleration for fast processing;
• Affordable lifetime license with unlimited use;
• Regular free updates.

Cons:

• The free Trial version allows process videos under 5 minutes for free.

3. Winxvideo AI

Winxvideo AI is a powerful, GPU-accelerated video conversion tool that lets you convert videos to popular formats like MP4, HEVC, H.264, MKV, MOV, AVI, WMV, and MPEG at 47x real-time speed. With its Auto Copy feature and High-Quality Engine, it ensures crystal-clear output while retaining up to 98% of the original quality.

Beyond conversion, Winxvideo AI offers a suite of versatile tools for video compression, recording, and editing. It also comes equipped with an AI-powered video and image enhancer that can upscale low-quality footage, stabilize shaky videos, and boost frame rates.

Winxvideo AI offers a free trial to explore its features. If you’re satisfied with the tool, you can upgrade to a lifetime license at exclusive discounted rates.

Pros:

• 47x faster video conversion with GPU acceleration
• 420+ video/audio formats conversion: MP4, HEVC, H.264, MKV, MP3, etc
• Retain perfect video quality with Auto Copy and High-Quality Engine
• Batch conversion support for multiple videos
• Versatile video processing: convert, compress, record, and edit videos
• AI video enhancements: 4K upscaling, 480fps frame rate, video stabilization
• AI image enhancements: upscale, denoise, unblur, restore the face, colorize a photo

Cons:

• The trial version limits free use to 5 minutes
• Not available for mobile devices

4. Any Video Converter

Any is an all-in-one video converter that provides conversion, compression, editing, and online downloading options. This versatile tool works smoothly on various operating systems. A DVD converter and burner allow for fast and easy file digitization. With video editing tools, you can personalize your videos, adjusting brightness, contrast, and resolution, adding subtitles and watermarks, and more.

There are three versions available: free, pro, and ultimate. The free version provides basic features, but if you want to enjoy more advanced capabilities, buy the pro or ultimate version.

Pros:

• It supports a variety of video and audio formats;
• The software has an intuitive interface;
• It can convert multiple videos simultaneously in batch mode;
• There are presents for various devices;
• It includes basic video editing features;
• You can download online videos from popular platforms;
• It offers subtitle and audio track management.

Cons:

• The free trial version provides limited features;
• The free version may include ads and promotions.

5. Vizards Clip Maker 

Vizard Clip Maker is an intuitive tool that makes converting videos to MP4 format a breeze. With a user-friendly interface, it uses advanced AI to turn your raw footage into MP4 clips ready to share on any platform. Whether you’re an experienced creator or just getting started, Vizard helps you transform long videos or highlights into engaging content in no time.

Vizard Clip Maker can also enhance your videos with captions, transitions, and customizable elements, giving your MP4 files a professional look. It even optimizes your videos for different platforms, making them look great anywhere you post.

Pros:

• User-friendly interface
• AI-powered editing
• High-quality output
• Customization
• Platform optimization

Cons:

• Limited file types
• Online-based
• Customization scope

6. Adobe Media Encoder

Adobe Encoder is an advanced conversion tool that enables professionals and amateurs to generate high-quality transcoding. With its straightforward interface, it’s easy to convert videos in several clicks. Additionally, you can preview videos in real time and continue working while some of your videos are being converted.

Windows and Mac users can install this software for free and, after the trial period, buy a full version. It’s worth mentioning though that Mac users may experience trouble playing MP4 files without QuickTime, Mac’s default video app. There are several options for how to solve the problem. If one doesn’t know how to watch mp4 on Mac, try Elmedia Player or Movist Pro.

Pros:

• It provides a style browser so you can find the desired template for your videos;
• This tool seamlessly integrates with Adobe Creative Cloud applications;
• It supports a wide range of formats;
• The program ensures high-quality output;
• You can convert all of your files simultaneously;
• It allows users to add timecode overlays to videos during encoding;
• It provides advanced customization options for settings.

Cons:

• The subscription may be expensive for some users;
• It required powerful hardware for a smooth conversion.

7. HandBrake

HandBrake is an open-source transcoder that works smoothly on various operating systems. Even inexperienced users can change the video format. It supports GPU acceleration, which speeds up the conversion process. It enables users to restore old and low-quality videos. HandBrake provides detailed customization options for video and audio settings. It allows users to add, select, and customize subtitles.

This program is completely free and perfect for one-time conversions. 

Pros:

• It offers a user-friendly interface;
• This converter supports a variety of video and audio formats;
• It provides built-in device presets;
• You can add subtitles and filters to your videos;
• It offers video preview and live static features;
• This is a licensed product using licensed libraries.

Cons:

• It lacks regular updates;
• It cannot batch rip multiple DVD or Blu-ray discs.

8. ConvertFiles

ConvertFiles is a great online file converter that will save you time and storage space, as you can seamlessly transcode videos in your browser. This easy-to-use tool is great for beginners, as you can transcode a video in a few steps. There are no compression or editing functionalities, so inexperienced users will focus solely on file conversion. Consider that the file you transcode should not exceed 250 MB. Generally, it’s a great solution for one-time use. 

Pros:

• You can access it from different devices and operating systems;
• There are a variety of file conversion categories;
• It supports different output formats;
• It ensures a fast conversion process;
• This program is completely free;
• This online tool is completely safe;
• You can convert multiple files simultaneously.

Cons:

• It lacks advanced conversion capabilities;
• It doesn’t work without an internet connection.

9. Invideo Video Converter

Invideo’s online video converter is the ultimate destination for those seeking to transform their videos into different formats. Not only can you easily upload and convert videos, but you can also change them into audio formats as well. The process is straightforward: simply upload the desired video, choose the target format, and select your preferred audio quality.

The standout feature is its cost-free accessibility, meaning there’s no need for a premium subscription.

Pros:

• Invideo’s video converter is entirely free of charge.
• It supports a wide range of conversion formats.
• Post-conversion, you can edit your videos further using InVideo’s editor.
• Users have the flexibility to select frame rate, audio codec, and video codec, providing greater control over the final output.

Cons:

• There’s a maximum upload limit of 800MB.

10. Freemake Video Converter

Freemake is a free video transcoder for converting MP4, DVD, AVI, iPhone, Android, and 500 more formats for free. This all-in-one video converter enables users to convert audio files, make photo slideshows, edit videos, burn and rip DVDs, and many more. You can transcode heavy videos without quality loss. Moreover, users can embed converted videos directly into websites. 

Pros:

• TechRadar and Tested.com prove that Freemake is faster than any mp4 video converters;
• It offers a simple interface, and you can convert a video in three steps;
• There are no trials or limitations; it’s completely free. 
• The tool allows for adding subtitles to videos;
• You can upload videos directly to YouTube;
• It provides pre-configured output profiles for various devices;
• You can preview videos before and after conversion.

Cons:

• It may consume significant CPU and memory resources;
• It offers limited advanced features.

How To Choose A Video Converter

• Supported formats: check that the tool reads the formats you have, such as MOV, AVI, MKV, WMV or VOB, and outputs MP4 with the codec you need, usually H.264 or H.265.
• Output quality controls: look for options to set resolution, bitrate, frame rate and codec so you can balance quality and file size.
• Speed: GPU hardware acceleration and batch conversion save time when you convert large or many files.
• Desktop or online: desktop software handles large files and works offline, while online converters are convenient for small, occasional jobs but require uploading your video.
• Pricing model: free tools cover most basic needs, while paid tools add speed, editing features, no watermarks and support. Check whether a paid tool uses a subscription or a one-time license.
• Extra features: trimming, compression, subtitles and presets for phones or social platforms can remove the need for a separate editor.
• Safety: download software only from the official website and read the privacy terms of online tools before uploading private videos.

If you need more than conversion, such as cutting, color correction or motion graphics, see our list of top video editing services.

How To Convert A Video To MP4

The exact buttons differ between tools, but most converters follow the same steps:

• Install or open the converter. Download a desktop app from its official site or open an online converter in your browser.
• Add your video. Drag the file into the window or use the add file button. Many desktop tools let you add several files for batch conversion.
• Choose MP4 as the output format. Pick MP4 from the format list or a preset for your device, such as a phone or a social platform.
• Adjust settings if needed. Set resolution, codec and quality. Keeping the original resolution and a high bitrate preserves quality.
• Pick a save location and convert. Start the conversion and wait for it to finish.
• Check the result. Play the new MP4 file to confirm the picture, sound and length are correct.

Frequently Asked Questions

What is the best free MP4 converter?

HandBrake is one of the most popular free options because it is open source, has no watermarks and gives detailed control over quality. For quick, one-off conversions, free online tools such as ConvertFiles or Invideo are convenient. Freemake and the free version of Any Video Converter are also worth trying if you want a simple desktop app.

Does converting video to MP4 reduce quality?

It can. Converting usually means re-encoding the video, and compression can lose some detail, especially at low bitrates. Keeping the original resolution, choosing a high quality or bitrate setting and using a modern codec such as H.264 or H.265 keeps the loss small or hard to notice.

Can VLC convert video to MP4?

Yes. VLC Media Player includes a Convert/Save option in its Media menu that lets you choose a video file, select an MP4 profile and save a converted copy. It works well for simple conversions, although dedicated converters offer more presets, batch processing and quality settings.

Conclusion

There are many more great video transcoders on the market, but these converters stand out from their competitors. Evaluate their pros and cons, and make the right choice.

If you want to add your video converter software to this list, email us with your request. After a thorough review, we’ll decide whether it’s a valuable addition.