Are you a digital marketer looking for the best tools to use for your daily work?
Look no further!
The online marketing tools listed in this article, from social media management to analytics and email marketing, will help you streamline your processes, increase productivity, and drive better business results.
Omnichannel Marketing Tools
Engaging customers on their preferred channel (email, SMS, web push, social ads) is the new baseline for digital growth. This tool lets you orchestrate it all from one dashboard.
Purpose-built for e-commerce, Omnisend rolls email marketing, SMS, web-push notifications, and paid-ads retargeting into a single, intuitive platform. More than 125,000 online stores already rely on its feature-rich toolset, including a drag-and-drop builder, pre-made automation flows, and an AI copy assistant, to convert browsers into buyers and one-time purchasers into loyal fans.
Best features:
- Pre-built automation templates (cart recovery, welcome series, post-purchase upsell) you can launch in minutes
- Unified campaign composer for email + SMS + web push, ensuring consistent cross-channel branding
- AI tools that draft subject lines, body copy, and product recommendations on the fly
- Visual customer-journey builder with conditional splits for granular personalization
- 160+ native integrations with Shopify, Woo, BigCommerce, and the rest of your stack
- Real-time revenue attribution dashboards that tell you exactly how much each flow earns
What I like:
Omnisend gives small teams enterprise-grade omnichannel muscle without the complexity (or price tag) of stitching half a dozen apps together. I can design a shoppable email, add an SMS fallback, and trigger a Facebook retargeting audience—all inside one workflow—and then watch a single report track the sales roll in.
2. Asana
Asana is a popular project management tool, ideal for teams of all sizes. Its user-friendly interface and variety of features make it a go-to choice for many digital marketers.
You can create tasks, assign them to team members, set deadlines, and track progress through different stages of completion.
Best features:
- Project templates for common tasks
- Customizable dashboards and project views
- Integration with other tools like Google Drive, Slack, and Trello
What I like:
As a freelancer, I appreciate being able to create and track my tasks while also collaborating with clients on shared projects.
3. Slack
Slack is a popular communication and collaboration platform used by many businesses.
It allows you to create different channels for team discussions, direct message team members, and share files.
Best features:
- Integration with other tools like Google Drive, Trello, and Asana
- Customizable notification settings
- Voice and video calls within the app
What I like:
Slack keeps all my project discussions organized in one place instead of having them scattered across various email threads. And I can join groups related to my business, making new interesting contacts.
4. Passwork.pro
Passwork.pro is a secure password manager, ideal for teams working on multiple projects and platforms.
It allows you to store and share login credentials with team members, making it easy to access different accounts without compromising security.
Best features:
- Optimal security for businesses: the system ensures protection with AES-256 encryption and the ability to deploy on your servers for complete data control.
- Security like everyone else, usability better than anyone else: Passwork combines high security with an intuitive interface, 2FA, and a convenient browser extension. Even the most secure system is useless if employees don’t use it.
- Self-hosted password manager for business: With Passwork, you get a secure and user-friendly password manager with flexible role management and integration with AD/LDAP/SSO—ideal for administrators.
- Enterprise-grade quality at a fair price: they offer top-tier security and scalability with seamless integration into your infrastructure—at a justified cost. The total cost of ownership is 30% lower than the market average.
What I like: I can easily manage the passwords of all my accounts, including tool logins, without having to remember multiple credentials. And with access control, I can ensure that sensitive login information is only shared with authorized partners. In short, Passwork is the optimal solution for businesses, offering a high level of security at a fair price.
Social Media Management Tools
Social media plays a crucial role in digital marketing. These tools help you create and schedule posts, analyze performance, and engage with your audience.
5. Keyhole
Keyhole is a social media analytics tool that helps you track hashtags, keywords, and accounts on various platforms.
You can use it to monitor engagement, track brand mentions, and gather insights for your marketing strategy.
Best features:
- Real-time performance tracking
- In-depth hashtag analytics and optimization suggestions
- Influencer identification and tracking
What I like:
With Keyhole’s real-time tracking, I can quickly adjust my strategy based on audience response. And the hashtag analysis feature has helped me optimize my posts for better reach and engagement.
6. Buffer
Buffer is a social media management tool that allows you to schedule posts across different platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Best features:
- User-friendly interface for easy scheduling
- Multi-platform support
- Analytics to track post-performance
What I like:
I can save time by scheduling posts in advance and analyzing their performance all in one place. Plus, Buffer’s integration with Canva makes it easy to create visually appealing content.
7. Sprout Social
Sprout Social is a comprehensive social media management tool that offers features like scheduling, analytics, and social listening.
Best features:
- Advanced analytics for in-depth performance tracking
- Social listening to monitor brand mentions and industry trends
- Team collaboration tools for efficient workflow management
What I like:
Sprout Social’s advanced analytics help me understand my audience better and make data-driven decisions. And its team collaboration tools make it easy to work with other team members on social media tasks.
Search Engine Optimization Tools
Search engine optimization is essential for driving organic traffic to your website. These tools help you optimize your website and track performance.
8. SEMrush
SEMrush is a popular SEO tool used by many marketers for keyword research, content optimization, and competitor analysis.
Best features:
- Keyword tracking and suggestions
- Site audit and backlink analysis
- Competitor research and comparison
What I like:
The comprehensive features of SEMrush have helped me improve my website’s visibility and outrank competitors in search engine results pages.
9. Google Search Console
Google Search Console is a free tool from Google that helps you monitor and maintain your website’s presence in Google search results.
Best features:
- Indexing and crawling reports
- Performance tracking for search queries, clicks, and impressions
- Mobile usability testing and suggestions
What I like:
As a blogger, I appreciate the insights provided by Google Search Console to improve my website’s performance. And since it’s a free tool from Google, I know the data is reliable.
10. Ahrefs
Ahrefs is an all-in-one SEO tool that offers features like site audits, keyword research, and backlink analysis.
Best features:
- Extensive keyword database and suggestions
- Backlink explorer to analyze competitor backlinks
- SEO toolbar for quick website analysis while browsing
What I like:
Ahrefs’ vast database of keywords helps me find profitable opportunities for my content. Its backlink analysis feature has allowed me to build a strong link profile for my website (checking also competitors).
CRM Tools
Customer Relationship Management (CRM) tools help you manage and analyze customer interactions, sales, data, and digital customer service.
11. Privyr
Privyr is a mobile-first CRM tool designed specifically for small businesses and solopreneurs to manage customer relationships and sales on the go.
Best features:
- Lead capture and management
- Automated follow-up scheduling and reminders
- Real-time performance tracking
- Seamless lead distribution
What I like:
I appreciate how Privyr helps me stay organized with lead management and automated follow-ups from the comfort of my smartphone. It’s real-time tracking also lets me see my sales performance at a glance, making adjusting my strategies as needed easier.
12. HubSpot CRM
HubSpot is a popular CRM platform that offers features like contact management, lead tracking, and marketing automation.
Best features:
- Centralized database for customer information
- Lead scoring and tracking
- Automated email marketing
What I like:
I appreciate how HubSpot’s CRM organizes all my customer data in one place. Its lead-scoring feature has also helped me identify potential high-value customers to focus on.
13. Pepper Cloud
Pepper Cloud is an AI-powered sales CRM designed for small and medium businesses (SMEs). It helps businesses manage leads, track customer interactions, and automate sales and marketing processes efficiently. With omnichannel communication, workflow automation, and real-time analytics, Pepper Cloud is ideal for industries such as real estate, finance, travel, interior design, IT, and manufacturing.
Best features:
- Omnichannel communication across WhatsApp, Facebook Messenger, Instagram, and emails
- Sales pipeline management with visual tracking and automation
- Lead nurturing and marketing automation for follow-ups
- WhatsApp CRM with group management for better engagement
- AI-powered insights with real-time sales reports and forecasts
- Integrations with Xero, Mailchimp, Zoom, and more
What I like:
Pepper Cloud makes lead management effortless with its intuitive interface and automation. The WhatsApp CRM feature is a game-changer, especially for businesses that rely on direct customer engagement. Plus, its AI-powered analytics helps marketers refine their strategies and close deals faster.
Email Marketing Tools
Email marketing is still an effective way to reach and engage with your audience. These tools help you design, automate, and track email campaigns.
14. Mailchimp
Mailchimp is a popular email marketing tool that allows you to design and send customized emails to your subscribers.
Best features:
- Drag-and-drop email builder
- Automated email sequences
- A/B testing for subject lines and content
What I like:
I love how easy it is to create visually appealing emails with Mailchimp’s drag-and-drop editor. And its automation feature has helped me save time by setting up automated welcome emails and drip campaigns.
15. Kit
Kit (formerly Convertkit) is an email marketing tool designed for creators and online businesses.
It offers features like customizable landing pages, automated email sequences, and audience segmentation.
Best features:
- Tagging and segmentation for targeted emails
- Automated email sequences with visual automation builder
- Landing pages for lead generation
What I like:
As a content creator, I appreciate ConvertKit’s tagging and segmentation feature to send personalized emails to my subscribers. Its visual automation builder has also made it easy for me to set up complex email sequences without any coding knowledge.
Content Creation And Design Tools
Creating high-quality and visually appealing content is crucial for engaging with your audience. These tools can help you design and edit graphics, videos, and more.
16. SlideModel AI
SlideModel AI is an innovative tool that allows you to create PowerPoint presentations with professional and visually appealing slides. From a starting prompt, SlideModel AI will assist you in creating the structure of your presentation and then populating the content into the slides. You can then export your work in PowerPoint for final tweaks or edits.
Best features:
- AI PowerPoint generator, easy to use and with 100% editable elements
- Different themes and presentation templates are available
- Allows you to generate images for your presentations, with the integration with DALL-E, Stable Diffusion, and Flux.
What I like:
SlideModel AI has been a game-changer for me when it comes to creating presentations. You can easily turn documents like research papers, business reports or business proposals into compelling PowerPoint presentations. Its intelligent design feature helps me create polished and visually stunning slides without spending hours on them.
17. Canva
Canva is a user-friendly graphic design tool that offers templates and stock photos to create stunning visuals for social media, websites, and more.
Best features:
- Extensive collection of templates for various platforms
- Drag-and-drop editor for easy customization
- Stock photo library with free and paid options
What I like:
I love how versatile Canva is – I can create graphics for social media, infographics, or even print materials all in one place. The drag-and-drop editor makes it easy to customize templates and the stock photo library offers plenty of options for visual assets.
18. ChatGPT
ChatGPT is an AI-powered content creation tool that helps you generate high-quality text based on your input.
Best features:
- Customizable tone and voice
- Generates content for various purposes, such as blog posts or social media captions
- Saves time and effort in writing original content
What I like:
As a busy marketer, ChatGPT has been a great tool for generating engaging content quickly. Its customizable tone and voice have also helped me maintain consistency in my brand’s messaging across different platforms.
Analytics Tools
To track the success of your marketing efforts, you need reliable data. These tools help you analyze website traffic, user behavior, and more.
19. Google Analytics
Google Analytics is a free tool from Google that provides valuable insights into your website’s performance and visitor behavior.
Best features:
- Real-time data tracking
- In-depth reports on traffic sources, audience demographics, and more
- Integrates with other Google products like Search Console for a complete view of your online presence
What I like:
Google Analytics has been my go-to tool for understanding how users interact with my website. Its real-time data tracking allows me to see the immediate impact of my marketing efforts, and its comprehensive reports help me make informed decisions about my strategies.
20. Google Trends
Google Trends is a free tool that shows you the popularity of search queries over time.
Best features:
- Visual representation of search trends
- Shows related topics and queries
- Can filter by location, timeframe, and category
What I like:
I use Google Trends to research keywords and topics for my content. Its visual representations make it easy to spot popular trends and its related queries feature helps me understand what else my audience is searching for.
21. Plus AI
Plus AI is a powerful AI-powered add-on for Google Slides that helps you create professional, polished presentations with ease. Whether you’re starting from scratch or looking to enhance an existing deck, Plus AI can generate content, suggest layouts, and even adapt the tone and structure based on your goals.
Best features:
- AI presentation builder for Google Slides
- Smart suggestions for structure, tone, and content
- Easy-to-edit, fully customizable slide designs
- Supports multiple use cases – from business proposals to educational decks
What I like:
What I love about Plus AI is how it takes the guesswork out of presentation design. I can input a short description or outline, and it instantly generates a cohesive deck with great flow and visuals. It’s especially helpful when I’m short on time but still want a professional result. Plus, since it works directly within Google Slides, I don’t have to jump between platforms to get things done.
22. Clariti
Clariti is a game-changer for digital marketers looking to streamline communication, manage campaigns effectively, and enhance collaboration.
Best features:
- Hybrid Conversations – Unifies emails, chats, and documents into a single contextual thread, reducing miscommunication.
- Contextual Communication – Keeps track of marketing campaigns, feedback, and team discussions in one place.
- Integrated Voice & Screen Sharing – Enables real-time discussions for campaign planning and performance analysis.
- Seamless App Integrations – Connects with thousands of tools via Zapier, ensuring smooth workflow automation.
What I like:
I like how Clariti keeps all my communications—emails, chats, and documents—organized by topic. I don’t have to search through multiple apps to find relevant information. The ability to switch seamlessly between messaging and calls without losing context makes collaboration effortless. With Clariti, I stay focused, reduce clutter, and get work done more efficiently.
Conclusion
These are just some of the many useful digital marketing tools available out there. As technology continues to advance, new tools will emerge to help marketers stay on top of their game.
Keep exploring and experimenting with different tools to find what works best for your business needs. And remember, the key is not to have all the tools but to use the right ones effectively in your marketing strategy.
