B2B prospecting tools are essential, whether you are a newly launched business or a well-established company aiming to scale.
First, using top B2B prospecting software, your team will be equipped with all the necessary tools to attract new leads, manage them, analyze their behavior, and engage with them efficiently. Moreover, these tools will help automate key processes, allowing your team to work easily and quickly.
B2B prospecting platforms are the cornerstone for marketing and sales departments, enabling businesses to grow and stay ahead of competitors.
Reaching new heights in business is just a question of time, and we recommend involving the best strategies to achieve this goal. Thus, we’ve listed the top B2B prospecting tools chosen by thousands of clients worldwide that can drive real results.
HubSpot has been one of the best B2B prospecting software for decades, offering a wide range of irreplaceable solutions for marketing, sales, and content creation. At the moment, HubSpot has over 228.000+ customers, in over 135 countries globally.
HubSpot’s top B2B prospecting tools include lead generation, lead tracking and scoring, CRM integration, email, and social media automation, reporting, and analytics. After 6 months, their Marketing Hub’s customers see over a 100% increase in inbound leads, a 76% higher deal close rate, and a 21% increase in created deals.
Each of their products, including prospecting, is powerful on its own, but the real magic happens when you leverage them all together.
Key features of HubSpot:
AI content writer
AI website generator
Email marketing software
Lead management software
Marketing analytics
Invoice generator
Ad management tools
Social publishing and monitoring
Customer support services
Pricing:
HubSpot offers comprehensive customer platform solutions and a range of specialized products and tools tailored to specific business needs.
Being the best B2B prospecting tool, UpLeads provides you access to over 160 million verified contacts with 95% accuracy. In 2024, UpLeads has been ranked as the Top Lead Intelligence Software by G2, and here are the reasons why: easy-to-use platform, real-time prospecting, advanced search with 50+ filters, 15 integrations, and 200+ countries coverage.
You might be surprised to know that UpLeads will cost only a third of what other popular prospecting platforms charge. Moreover, 24/7 human support is guaranteed. Companies like Google, Amazon, IBM, Oracle, and others have already chosen UpLead for their lead generation needs.
Ready to try? There’s a 7-day free trial available including features like verified emails, mobile phones, and Chrome extension.
As one of the top sales B2B prospecting tools, Cognism gives you mobile numbers and B2B emails of people you want to do business with.
You’ll connect with 87% of your list, get unrestricted access to person and company-level data, and international coverage including EMEA, NAM, and APAC. And, of course, easy platform setups and integrations with your CRM and sales engagement tools.
If you want to have 3X more live conversations – Cognism is a go-to choice for your sales team.
Key features of Cognism:
Prospector
Enrich
Chrome extension
Intent data
Integrations
Pricing:
Contact Sales to find out about the packages and pricing.
Lusha’s best sales B2B prospecting tools allow sales teams to reach the right decision makers and close more deals. Top revenue teams like Cart, Oracle, deVere, and Insight Global have achieved remarkable results with Lusha software: 3X more outbound leads, 10X conversions, and 1000% increased ROI.
With their razor-sharp filters, you’ll get your first 1000 prospects in one go with accurate and actionable data on every single prospect. Lusha’s sales intelligence platform is perfect for any company size. It offers three paid plans for different business needs, and choosing Lusha’s free B2B prospecting tools is a great way to start!
Key features of Lusha:
Prospecting
API
Extention
Buyer Intelligence
Enrichment
Integration
Engage
Pricing:
Lusha offers one free plan and three paid plans, providing a range of options to suit different businesses and needs.
LinkedIn Sales Navigator is extremely popular for its B2B prospecting solutions helping sales teams find the right people, engage them, and elevate conversions. Leveraging its features like CRM integrations, account IQ, relationship map, and explorer, key decision-maker alerts makes it easy to achieve high-quality conversions and win deals.
Some AI-powered features like lead finder, message assist, and lead IQ will be added to its functionality at the beginning of 2025, making LinkedIn Sales Navigator even greater. It is truly one of the best B2B prospecting software that develops new winning sales habits and leads your company to increased revenue.
Chosen by world-known companies like Canva, Adobe, Microsoft, and Cisco, Hunter.io offers top sales B2B prospecting tools within an all-in-one email outreach platform. Using a combination of artificial intelligence and proprietary technology, Hunter.io allows you to identify relevant leads and find their contact details in seconds.
Moreover, with Hunter’s cold email campaigns, your team will maximize the potential of prospecting lists and increase the chances of getting more replies. With this prospecting software, you’ll experience no less than fantastic results.
Key features of Hunter:
Discover
Domain search
Email finder
Email verifier
Bulk tasks
Campaigns
Signals
Integrations
API
Pricing:
Hunter.io has one free and three paid pricing plans with up to 30% discount for annual billing.
SmartReach.io is one of the most reliable omnichannel engagement platforms designed to boost your outbound prospecting efforts with multichannel automation.
It enables sales teams to connect with prospects via email, LinkedIn, WhatsApp, SMS, and calls—while maintaining high deliverability and personalization.
SmartReach.io also features AI-powered sequence generation, automatic email warm-up, domain reputation management, and inbox rotation to ensure your messages land in the inbox—not spam.
Its pricing is highly affordable compared to other leading tools, and there are no per-seat restrictions making it perfect for scaling without extra cost.
Trusted by 4,000+ businesses worldwide, including funded startups and top outbound agencies, SmartReach.io is a go-to choice for serious B2B teams looking to 3X their reply rates and streamline outreach operations.
Appolo.io is one of the best B2B prospecting software fueled by the most accurate data on 275 million contacts and 73 million companies. As for their clients, the incredible number speaks for itself – 1 million users joined Appolo.io last year and benefited and grew their results with them.
With over 65+ search filters such as location, revenue, job function, employee industry, and headcount, Appolo’s prospecting features allow you to find your precise target audience. Also, you can download Appolo’s Chrome Extension for free to prospect wherever you work: LinkedIn, Salesforce, and Gmail.
Overall, their software solutions empower sales teams can build a pipeline, close deals, improve performance, and streamline operations. Their prospecting features allow you to find your precise target audience,
Key features of Appolo:
Prospecting
Enrich
Sales engagement
End-to-end workflows
Pricing:
Appolo.io offers one free plan and three paid plans catering to businesses of all sizes – from one-person startups to Fortune 500 companies. You can choose between monthly and annual payment options.
SMARTe’s best sales B2B prospecting tools include advanced search across 229 million contacts, 33.000 technographic data points, enriched data, and integrations with platforms like Outreach, Salesforce, HubSpot, Salesloft, and Marketo. With global coverage and quick integrations provided by SMARTe, your team will work efficiently as your business grows.
SMARTe is proud to have worked with over 320+ enterprises like DELL, Oracle, Salesforce, and others. Test SMARTe’s sales intelligence software by requesting a demo and benefit from accurate data and quick workflows.
Key features of SMARTe :
Prospecting
Enrichment
SMARTe extension
API and integrations
Technographics
Pricing:
SMARTe offers three transparent pricing plans tailored to your business needs.
Saleshandy offers the following B2B prospecting solutions: cold email, lead finder, and integrations. Their powerful outreach platform is perfect for generating more leads, booking more meetings, and growing your business.
Saleshandy’s software provides an amazing opportunity to find targeted leads from 700 million contacts. Once you have them, there’s no need to go elsewhere – their all-in-one platform allows you to automate workflows, manage your pipeline and responses, and analyze your data seamlessly.
Choose a suitable pricing plan for your needs and maximize more revenue at any scale.
Key features of Saleshandy:
Cold emailer
Lead finder
Auto follow-up
Email warm-up
Unified inbox
Sender rotation
Sequence score
LinkedIn email finder
Email tracking
Email deliverability toolkit
Pricing:
Saleshandy offers four pricing plans with monthly and annual payment options.
With only two pricing plans – one of which is free – Leadfeeder is the top choice for generating leads by identifying your anonymous website traffic. Their streamlined workflow enables you to get more leads effortlessly.
In fact, 9 of 10 Learfeeder’s clients agree that the quality of their data surpasses other prospecting software providers. Start a 14-day free trial and let your sales team experience all the benefits firsthand.
Key features of Leadfeeder:
Lead generation
Sales prospecting
Website visitor tracking
Account-based marketing
Pricing:
Leadfeeder offers one free and one paid plan with up to 40% discount for annual billing.
Free.
Paid:€99 per month
Conclusion
Given the B2B prospecting software mentioned above, it’s clear that they are necessary for every business aiming to scale, especially in the realm of complex businesses requiring a complex approach.
As we already know, prospecting software platforms offer various impressive features, including free B2B prospecting tools to support end-to-end workflows. It’s the investment your sales team will benefit from.
If you want to feature your B2B prospecting toolon this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
