For B2B SaaS companies, branding is so much more than just a logo or color scheme.
It’s the heart of how users connect with you—from the first glance at your website to every interaction along the way.
In fact, research from Stanford shows that 75% of people judge a business’s credibility based on its website. That’s why finding a branding agency that truly understands the nuances of B2B and SaaS is key.
To make it easier for you, we have shortlisted the top B2B SaaS branding agencies—firms that don’t just build brands but help shape powerful digital identities. Whether you’re looking for complete brand B2B branding or specialized B2B SaaS branding services, these agencies have the expertise to help you stand out, build trust, and make a lasting impact.
Top B2B SaaS Branding Agencies
The Branx is the best B2B SaaS branding agency. They provide branding and websites, applying a strategic approach with comprehensive competitor analysis and brand positioning.
The Branx has profound expertise in working with B2B SaaS companies, ranging from AI to Fintech to Deep tech.
Founded in 2019, The Branx has worked with more than 90 businesses located in over 20 countries, with a focus on startups from the US, Canada, UK, and Europe. With a deep understanding of the startup ecosystem, the agency delivers impactful branding solutions. This translates into highly successful projects, with an average 5-star rating on Clutch.
- Services & expertise: Visual Identity, (Re-)Branding, Brand Strategy, Web Design & Development, Illustration & Motion Design, Naming
- Location: Cadiz, Spain
- Team size: 10 experts
- Industries: AI, Fintech, Deep Tech, Energy, HR Tech, Health Tech, Logistics, Cloud Computing
- Clients: AstrumU, Ateon, Enlitia, BlueCloud, docStribute, Gooten, Meridian, North, Permio
Big Red Jelly is a marketing agency that provides branding services to companies of all shapes and sizes, including branding services for B2B firms. The company has been working with thousands of businesses around the world, providing services thet help the brands succeed and grow faster by following its proven process.
Big Red Jelly believes that branding is the first vital step in helping a company understand who they truly are, who their ideal customer and how to better connect with those customers so they can accelerate growth. The company was listed as the top branding firm by 50Pros.
- Services & expertise: brand strategy, positioning, brand visual identity, brand messaging, brand assets, logo design, style guides
- Location: Utah, USA
- Team size: 20 experts
- Industries: Advertising & Marketing, Business Services, Consumer Products & Services, Financial services
- Clients: Visera, Ledger Trade & Capital, Salt Lake Plumbing, Be Humanitarian, Landmark HR, All Paws Count
Starfish is a branding and creative communications agency that strongly believes that “the brand is the sum total of all the interactions a customer has with a brand.” And, thus the philosophy – Brand experience is the brand.
The company has a team of experts in integrating brands into all digital and physical customer interactions – a practice it calls BX. It has built brand strategies via its BX methodologies and processes. It focuses on four key operational segments: marketing communications, internal culture, product/service offering, and operations to create customer experiences that improve people’s impressions and relationships with brands.
- Services & expertise: brand naming, brand story, visual identity and design, brand strategy
- Location: New York, USA
- Team size: up to 50 experts
- Industries: Business Services, Consumer Products & Services, Medical, Financial Services, Real Estate
- Clients: Comfortexm, Samsung, 24 Hour Fitness, Seagram Building, Mail Online, Moynihan Food Hall
BrandLume is one of the best B2B SaaS branding firms that work with startups as well as established brands. It helps companies to express their brands the way they intended them to. It provides complete brand identity, logo design marketing collaterals, and product packaging design services at no long-term contracts, upfront prices, and hundreds of options in every design category.
BrandLume is committed to delivering the highest ROI. The agency maintains transparent, fixed pricing regardless of client size or revenue, ensuring predictable costs for all businesses. Instead of traditional sales teams, they operate with a dedicated support team available via phone, email, or text, providing direct and efficient assistance whenever needed.
- Services & expertise: brand identity service, marketing collateral design, packaging & label design
- Location: Toronto, Canada
- Team size: 100+ experts
- Industries: Automotive, Business Services, Consumer products & services, Dental, Education
- Clients: Rejuva Minerals, Laser4Less, Lainad, Joseph George Jewellery Carjiffi
Fellow, which is one of the best B2B SaaS branding companies, is a creative branding agency based in South London. The 10-year brand provides services ranging from branding through to UI. It uses its experience to create bold designs for its clients.
Led by co-founders Anthony Chapman and Paul Crump, the company believes effective design builds lasting connections as it can tell the entire story in just one glance. Their collaborative approach helps clients seamlessly integrate effective design principles into their brand identity.
- Services & expertise: brand strategy, brand positioning, brand management, brand architecture
- Location: London, UK
- Team size: 10+ experts
- Industries: Arts, Entertainment & Music, Business Services, Consumer Products & Services, Energy & Natural Resources, Financial Services, Hospitality & Leisure
- Clients: Travel Sentry, Quor, Hermanos Colombian Coffee Roasters, Holiday Best
Watson Creative is a research-based creative studio that has served customers such as Nike, Disney, GE, Oregon Wine, and Kaiser Permanente, among others. The company typically works with mid to large businesses but does still consider startups and small businesses.
Their services include strategic planning, research, branding, design, UI/UX, development, communications, and marketing. With an unwavering commitment to innovation and ethical practices, we partner with brands to redefine industry standards. It uses a mix of strategy, design, and storytelling to create an impact.
- Services & expertise: brand strategy, brand DNA, consumer 360, activation map
- Location: Portland, USA
- Team size: up to 50 experts
- Industries: Sports, Finance, Consumer Goods, Software and Technology, Legal, Arts and Entertainment, and other
- Clients: Umpqua Bank, Kaiser Permanente, Lifespace, Washington County, Intel, Oregon State University, Nike, Portland Timbers
Bob’s Your Uncle is a creative agency that has created brands and campaigns for clients like Popeyes Louisiana Kitchen, Bosch, Molson Coors, Canon, Doritos and more for over 25 years. It claims that it helps brands “cut through the crap” so that they can tell exciting brand stories to people.
The independent firm is still owner-operated and works with startups as well as legacy brands. It claims its services allow brands to focus less on competing against other brands and more on standing out in cluttered online feeds. The firm is also a preferred brand agency for B2B SaaS companies.
- Services & expertise: brand messaging, brand strategy
- Location: Toronto, Canada
- Team size: up to 50 experts
- Industries: Food & Beverage, Consumer Products & Services, Education, Financial Services, Hospitality & Leisure
- Clients: Popeyes, Bosch, Asahi, Thomas Cook, Canon, Yorkshire Valley Farms, Lilydale
C42D is a New York-based branding agency that works primarily with early-stage companies.
It helps startups build brands and websites as it helps them connect with their audiences while also trying to inspire investors and fight the competition.
Led by founder and chief executive officer David Card, C42D is a 100% remote branding agency. Its NYC team serves as the strategic and creative hub. However, it also works with outside partners across various disciplines as project needs arise. The company offers services in branding, logo design, and creative direction, with expertise in marketing, promotions, and media buying.
- Services & expertise: discovery & brand audit, brand strategy, company naming, visual & verbal identity
- Location: New York, NY
- Team size: up to 50 experts
- Industries: Healthcare, media & entertainment, consumer goods, Venture Capital, startups
- Clients: YouTube, K50 Ventures, Shazam, Reebok, Midday, KindBody
Anchour is a strategic, creative partner that works with growing brands. It provides services related to branding, design, digital experiences, and marketing. Its other services include strategy, experience, and growth services.
The company’s approach combines strategic insight with creative execution. Positioning itself as a results-driven creative agency, the firm was named the fastest-growing agency by AdWeek. In 2024, it was also recognized as the Best Agency to Work For by Ad Age.
- Services & expertise: brand strategy, brand positioning, brand architecture, brand messaging, marketing strategy, content strategy, copywriting, information architecture, consumer & market insights, content creation
- Location: Maine, US
- Team size: 30 experts
- Industries: Business Services, Consumer Products & Services, Financial Services, eCommerce, Hospitality & Leisure
- Clients: Payground, Woodhull, Harriman, Murphy’s Magic, Heatable
MeDM, which is owned by its creative director, David Still, is a boutique marketing agency that provides branding and marketing services to commercial, industrial, and professional companies through its data-informed strategies.
Originally operating as Arc Reactions Inc., a marketing agency specializing in brand and web development, the company has since augmented its service offerings and rebranded as MeDM. The firm is now considered one of the top B2B SaaS branding companies on the market.
- Services & expertise: brand strategy, content strategy, strategy communication, creative & content, web development, marketing implementation
- Location: Calgary, Canada
- Team size: up to 50 experts
- Industries: Energy & Natural Resources, Medical, Business Services, Financial Services, Information Technology
- Clients: EECOL Electronics, NWTC, Hire Value, Oasis Fertility, Ceda, Apex, Wajax
Conclusion
When it comes to building credibility and trust, branding is everything—especially in the B2B SaaS space, where competition is fierce and first impressions are crucial. The best B2B SaaS branding agencies can elevate your brand identity, capture the right audience, and help you make a strong impact that lasts.
Whether you’re aiming for a sleek website design, a clear brand voice, or strategic branding services that align with your business goals, these top firms can guide you there.
Choosing the right branding partner is an investment in your brand’s future. With the right agency by your side, you can build a brand that’s not only memorable but one that truly resonates with your audience.
If you want to feature your B2B SaaS branding agency on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
