With so much media currently available on the web, getting your message in front of the right audience can feel like looking for a needle in a haystack.
If you don’t have a solid media buying and planning plan, your ads can easily get lost in the noise, wasting your budget on the wrong audience or ineffective channels. The way out? Rely on professional media buying and planning services. While some businesses try to handle these tasks in-house, a specialized agency can offer you several significant advantages.
Top media buying companies usually have strong connections with popular media outlets, which can lead to better rates and placement spots. They also heavily invest in advanced research and analytics to make smart, data-driven decisions. By taking care of all the complex aspects of media planning and buying, these agencies will do all the hard work for you while your team can focus on strategic business tasks.
In this article, we list some of the top media buying agencies from all over the world that can take your advertising strategy and the entire branding to a whole new level.
The Best Media Buying And Planning Services
Hotspex Media offers comprehensive digital advertising solutions for both brands and agencies. They manage ad buying on different platforms, making sure your ads perform at the highest level and reach the right prospects.
One of Hotspex’s biggest strengths is that it provides helpful, actionable data that can shape your marketing strategies. Their team uses some of the leading analytical tools like Google Tag Manager, Amazon Attribution, Google Analytics, and Adobe Analytics to make winning decisions.
Brand safety is another priority of this top media buying agency. Hotspex Media uses high-quality data services to make sure your ads are placed only in safe networks to protect your reputation and investments.
- Services & expertise: programmatic media buying, social media buying, search engine marketing, brand measurement
- Location: Toronto, Canada
- Industries: Automotive, Business Services, Education, Financial Services, Hospitality & Leisure
- Clients: PFU America, The Home Depot, Proof Strategies, and others
Effective Marketing is a leading online media buying agency based in Chicago. They have a solid track record, with some clients getting double-digit multiples on their media investments.
Their team helps clients determine how much to spend on paid media, set realistic expectations for what’s possible, and identify the best target audience for their ads. This way, you can be sure that every dollar spent on advertising pays off.
The company’s expertise is backed up by some impressive stats. They possess 28+ years of industry experience under their belt, handled over $1 billion in media buys, and earned more than 100 happy clients.
- Services & expertise: media planning and buying services, account-based marketing, media consulting
- Location: Chicago, USA
- Industries: Real Estate, Dental, Retail, Arts, Entertainment & Music
- Clients: American Dental Association, Web Graphics, Inc., Genius SIS, and others
InTouch MENA is one of the best media planning agencies in the UAE. They specialize in a wide range of digital marketing activities, including content creation, social media management, and media buying.
The company takes pride in being adaptable and creative. They boldly claim there’s no brand they can’t help make more successful. By providing full-cycle media buying services along with other digital marketing offerings, Intouch Mena positions itself as a go-to partner for businesses wanting to boost their online presence.
- Services & expertise: social media, search engine marketing (SEO and SEM), local and international portals, programmatic ads, native ads, affiliate marketing, voice ads, rich media, geo-fencing, SMS, email direct marketing
- Location: Dubai, UAE; Doha, Qatar; Riyadh, Saudi Arabia
- Industries: Education, Government, Medical, Real Estate, Retail
- Clients: Best AI Yosifi, Tmdone, McDonald’s App, and others
Davis Advertising is one of the best media buying companies in the United States. They create ads that not only boost sales but also earn industry awards.
Their recent wins, such as the 2024 NEFMA Gold Digital Marketing Award and Gold Print Marketing Award, reflect the impact of their work across different platforms. Davis Advertising knows all the ins and outs of local, regional, and national markets, which allows them to successfully run media plans at all levels.
- Services & expertise: media planning and buying services, digital strategy, branding, print production, public relations, social media, video production, audio production
- Location: Worcester, USA
- Industries: Financial, Franchise & Food, Higher Education, B2B, Non-Profit, Healthcare, Travel & Leisure, Retail & Automotive
- Clients: UMass Chan Medical School, The SHINE Initiative, Cape Cod Community College, and others
Primal is the top media planning agency founded in 2015. In under ten years, their team has grown to over 150 digital professionals. The company offers a full range of digital marketing services that cover everything essential for online brand promotion.
One of Primal’s standout features is its solid reputation in the industry — it’s ranked a top 3% tier agency in the world. Being a leading company means Primal has major negotiating power in the market, letting its clients make use of innovative advertising techniques early. Plus, its exclusive industry connections provide insider information, helping the company keep ahead of market trends and changes.
- Services & expertise: media planning and buying, search engine optimization, pay-per-click ads, social media marketing, digital strategy
- Location: Bangkok, Thailand; Kuala Lumpur, Malaysia; Hong Kong, China; Singapore, Singapore; Victoria, Australia
- Industries: Retail, eCommerce, Financial Services, Medical, Business Services
- Clients: Macquarie Securities (Thailand), Pratthanadee Foundation, KV Gems, and others
Anderson Collaborative is a prominent digital media buying agency ranked as a top player in Florida and beyond. It has built a solid reputation for its amazing services, earning deep recognition from clients, partners, B2B rating groups, and even the mainstream media.
You can make sure of their excellence through the many features and awards they’ve received from both national and local directories. They’ve also been ranked high on major review platforms like UpCity and Clutch.co, DesignRush, and Top Marketing Companies.
Another big plus for Anderson Collaborative is its strategic partnerships with some notable names, like Meta, TikTok, Amazon Ads, Google, and many others.
- Services & expertise: strategic planning, market research, competitive analysis, campaign strategy, brand growth and promotion
- Location: Miami, USA
- Industries: eCommerce, Real Estate, Education, Hospitality & Leisure
- Clients: Snowday, Museum of Illusions, Jack Daniels, and others
Spin Brands is the best media planning agency in London that specializes in full-stack social media solutions. They believe that with the right mix of strategies and creativity—what they like to call “alchemy”—any business goal can be reached.
Their full-stack approach means they provide a wide range of services that cover everything from strategy and content creation to analytics and paid ads. Giant global corporations trust Spin Brands to manage their online presence, which is a good sign for you to check them out, too.
- Services & expertise: community management, influencers, social media management, paid social media
- Location: London, UK
- Industries: Information Technology, Manufacturing, Retail, eCommerce
- Clients: Instax, The Collective, FujiFilm, and others
FUSE Create is one of the best digital and print media buying agencies in the world. They follow a straightforward yet impactful idea: Brands need to do one thing: Turn Heads. The company’s work has won many accolades at big industry award shows like Cannes, One Show, New York Festivals, ADC, the Effies, and Clios.
They customize their approach to media planning and buying for each client’s unique business needs and provide services like segmentation analysis, omnichannel planning, and media buying, both online and offline.
- Services & expertise: digital strategy, creative marketing, media buying, experiential, PR, social media marketing
- Location: Toronto, Calgary, Canada
- Industries: Financial Services, Medical, Business Services, Hospitality & Leisure
- Clients: Reel Start, Hilton, Sinai Health, and others
Bench Media is a top media planning and buying agency founded in 2012. They’re all about creating strong connections between brands and the people they want to reach. Bench Media is proud to go against the norm, seeing themselves as trailblazers who aren’t afraid to try out new methods to get outstanding results.
The company points out three main things that set them apart: they are technology agnostic, they’re all about results, and they take an audience-first approach, ditching the usual channel-focused strategy.
- Services & expertise: marketing strategy & consultancy, paid media, organic growth
- Location: Sydney, Australia
- Industries: Advertising & Marketing, eCommerce, Media
- Clients: Panasonic, EPSON, Nestle, and others
Silverback Strategies is deservedly the best advertising media planning agency in the USA, and it has earned significant recognition from big names in the industry, like Ad Age and Inc. Magazine. A big part of what they’re proud of is their unique workplace culture.
The agency describes itself as an integrated team of digital marketing experts. They cover a wide range of services, all of which are guided by a holistic approach and grounded on strategy and analytics.
- Services & expertise: paid media, SEO, content marketing, strategy, analytics
- Location: Arlington, USA
- Industries: Education, Automotive, Business Services, Financial Services, Medical, Non-Profit
- Clients: Discovery Education, Cornell University, Blackboard, and others
Conclusion
Offering everything from in-depth research to creative and data-driven marketing campaigns, these top media planning and buying agencies are leading the global ad market.
All these companies have proven that their service isn’t just about grabbing ad space — it’s about telling great stories, hitting the right audiences, and always adjusting to the constantly changing media environment.
Select thoroughly to hire a reliable partner who meets and beats your expectations!
If you want to feature your media buying and planning company on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
