As social media marketing continues to grow in popularity among businesses of all types and sizes, the need for tools to streamline account management has also increased.
The best social media management tools give businesses and individuals broad opportunities to connect with their audiences in new, effective ways while boosting productivity by allowing you to manage multiple accounts, schedule posts, and analyze engagement metrics — all in one dashboard.
From basic to advanced functionalities, top software for social media management provides such features as page analytics for measuring organic results and paid campaign performance, social listening tools for monitoring brand mentions and sentiment, influencer identification and management, integration with other third-party marketing apps, and AI-based capabilities for the ultimate automation and optimization.
Do you strive to stay ahead in the competitive digital landscape through the use of robust social management software solutions? Stay here.
In this article, we share a list of the top social media management tools for agencies and creators to streamline workflows, effectively manage multiple accounts, track performance metrics, collaborate with team members, and, eventually, drive better results for your social media marketing campaigns.
The Best Social Media Management Tools
Buffer is one of the top social media management software for small businesses, with affordable and intuitive marketing tools. It covers over 10 social media platforms, including Instagram, Pinterest, Shopify, and YouTube. Plus, it’s set to be available on Threads shortly.
The program fosters organic audience growth by enabling the creation of engaging content, facilitating meticulous organization, and providing 24/7 support via email and social media channels. As an endorsed marketing partner for industry giants like Meta, Pinterest, and LinkedIn, Buffer is also trusted by over 140,000 people worldwide.
Buffer is a free social media management software offering sophisticated planning and publishing features, a landing page builder, and an AI assistant, catering to those new to social media marketing.
Key features of Buffer:
- Automated scheduling and publishing
- In-depth analytics
- Engagement tools
- LP builder
- AI assistant
Pricing:
You can use Buffer for free or opt for one of three paid plans, starting with a 14-day free trial.
- Essentials: It costs $6 per month.
- Team: It costs $12 per month.
- Agency: It costs $120 per month.
GoSchedule, a prominent social media management platform, provides marketers with an extensive range of useful tools, including a social calendar, content calendar, AI editor, headline analyzer, and various features for streamlining business processes, projects, and team coordination.
Its premier social media calendar offers you a clear overview of your social media strategy, enabling instant message creation, optimal publishing scheduling, and thorough performance measurement of all your social media activities.
In addition, GoSchedule provides free social media management tools for basic publishing, along with highly valuable features for advanced users.
Key features of GoSchedule:
- Social media calendar
- Social optimizer
- Drag-and-drop rescheduling
- Post composer
- AI social assistant
- 500+ AI marketing prompts
- Social media templates
- Reports and analytics
- Recurring tasks and events
Pricing:
GoSchedule offers a free plan and three paid plans with annual and monthly billing.
- Social Calendar: It costs $29 per month.
- Content Calendar: Contact sales for the price.
- Marketing Suite: Contact sales for the price.
SocialPilot is among the best social media management apps that is easy to use, thanks to its intuitive interface. The program gives you a 360-degree performance overview and real-time support via chat, email, or in-app.
Being highly recommended on G2, SocialPilot is a great option for SMBs, agencies, and multi-location brands. This software will assist you with everything from publishing to analytics, offering advanced features like AI posting, team management, content library, and numerous integrations.
Key features of SocialPilot:
- Publishing
- Analytics
- Engagement
- Collaboration
- White label solutions
- AI assistant
- Social media calendar
- Advanced reports
- Browser extension
- Content library
- Client profile management
Pricing:
SocialPilot offers four paid plans with a 14-day free trial:
- Professional: It costs $25.50 per month.
- Small Team: It costs $42.50 per month.
- Agency: It costs $85 per month.
- Agency+: It costs $170 per month.
Hootsuite offers the best tools for social media marketing, including AI content creation, scheduling and publishing, inbox and messaging, employee advocacy, social media analytics, and much more. But why Hootsuite? It helps businesses save time and get real results.
Thanks to Hootsuite, clients have witnessed remarkable growth, achieving over 500% expansion across all social media channels and a 250% increase in revenue year over year. Notably, renowned brands such as Adobe, IKEA, Allianz, and JetBlue are among their esteemed clients.
Hootsuite’s social media management services are designed for small businesses and agencies, catering to a diverse range of industries, from finance, government, healthcare, and education to real estate, nonprofit organizations, and professional services.
Key features of Hootsuite:
- Publishing
- Analytics
- Scheduling
- Best time to post
- Engagement tools
- Employee advocacy
- Social advertising
- Social listening
- AI content creation
Pricing:
Hootsuite offers three paid plans with a 30-day free trial:
- Professional: It costs $99 per month.
- Team: It costs $249 per month.
- Enterprise: Contact them to know the price.
SocialBee is the top social media management software for small businesses, providing rich features that evolve with industry trends and customer insights. Rest assured, at SocialBee, you’ll find all the necessary tools for social media marketing to assist you with creating, recycling, publishing, analyzing, engaging, and approving your posts.
The platform, with its array of accolades, consistently demonstrates a high level of expertise and professionalism in marketing, facilitating increased ROI for clients, even when you’re away on vacation. Want to experience it firsthand? Take advantage of their 14-day free trial giving access to their exceptional suite of tools.
Key features of SocialBee:
- Publishing
- Analytics
- Engagement
- AI assistant
- Content creation
Pricing:
SocialBee offers three paid plans with a 14-day free trial:
- Bootstrap: It costs $24 per month.
- Accelerate: It costs $40 per month.
- Pro:we: It costs $82 per month.
Over 30,000 agencies and marketers have selected Sendible as their trusted partner for social media management, including prominent names like NHS 24, Expedia, and Texas A&M University. Indeed, Sendible is the best social media management app with comprehensive tools to grow your audience, attract new customers, and achieve your social media goals from one place.
What’s more, the platform provides clients with exclusive offerings, including branded white-label dashboards, cost-effective pricing plans, personalized customer support, and the flexibility of collaboration without the need for contracts.
Key features of Sendible:
- Dashboards
- Team collaboration
- Scheduling
- Analytics and reporting
- White label
Pricing:
Sendible offers four paid plans:
- Creator: It costs $29 per month.
- Traction: It costs $89 per month.
- White Label: It costs $240 per month.
- White Label+: It costs $750 per month.
With a decade of experience, MeetEdgar has helped clients support over 27,000 accounts, serving entrepreneurs, freelancers, small businesses, and enterprises. One of MeetEdgar’s standout features is its literally limitless content library, ensuring you never run out of valuable and evergreen post ideas.
When leveraging this user-friendly social media management software, you can significantly save time by scheduling posts and doing automatic daily posting.
Key features of MeetEdgar:
- Limitless content library
- Analytics and reports
- Scheduling
- Publishing
Pricing:
MeetEdgar offers two paid plans:
- Eddie Monthly Plan: It costs $29.99 per month.
- Edgar Monthly Plan: It costs $49.99 per month.
Founded in 2009, Sprinklr Social is one of the leading companies specializing in social media management, with a mission to empower organizations worldwide to enhance customer satisfaction. Sprinkl Social focuses on collaborating with enterprises and boasts a track record of partnering with over 1000 companies across 25 countries, including Loreal, Microsoft, PRADA, Honda, and others.
The platform provides a comprehensive suite of social media management tools, including social media customer service software, employee advocacy, content creation, advertising, publishing, and engagement. Apart from that, Sprinklr Social offers best-in-class AI and broad channel coverage.
Key features of Sprinkl Social:
- Publishing and engagement
- Distributed teams
- Employee advocacy
- Social listening
- Visual insights
- Social advertising
- Social customer service
- Conversational commerce
Pricing:
Sprinkl Social offers two paid plans with a 30-day free trial:
- Self-serve: It costs $299 per month.
- Enterprise: Custom price.
Agorapulse offers the best social media management tools for agencies, helping clients save time and easily manage all their social media in one place. Partnering with Agorapulse ensures streamlining your content management, enhancing team collaboration and providing actionable insights through data analytics.
Also, the platform is very convenient as it allows you to centralize all your team’s social marketing activities and integrate your favorite tools and apps seamlessly. To explore its outstanding features and bridge any gaps in your social media marketing workflows, Agorapulse offers you a monthly free trial.
Key features of Agorapulse:
- Inbox
- Publishing
- Listening
- Reporting
- Measure ROI
Pricing:
Agorapulse offers four paid plans:
- Standard: It costs $49 per month.
- Professional: It costs $79 per month.
- Advanced: It costs $119 per month.
- Custom: Contact their sales for a custom quote.
MavSocial has earned recognition as a top performer in the social media management software category, boasting multiple awards from esteemed platforms like G2, Crozdesk, and others. The platform offers powerful social media content tools to create posts, distribute them across various channels, and engage the audience.
Furthermore, MavSocial’s software provides access to real-time reports and analytics daily, weekly, and monthly, and helps you stay updated on the evolving industry trends.
Key features of MavSocial:
- Scheduling and automation
- Engagement
- Advertising
- Reporting
- Team collaboration
- Content curation
- Digital asset management
Pricing:
MavSocial offers four paid plans:
- Advanced: It costs $29 per month.
- Pro: It costs $78 per month.
- Business: It costs $249 per month.
- Enterprise: It costs $399 per mont.
Conclusion
The landscape of social media management tools offers diverse options tailored to meet the diversified needs of agencies and individual creators. From robust analytics and reporting features to seamless scheduling and team collaboration, the best social media management platforms empower users to optimize their social media presence and drive user engagement.
Whether you’re a small agency or a large enterprise, investing in the right social media content management services can significantly boost your digital marketing efforts and help you stay ahead of the competition.
If you want to feature your social media management software on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
